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Gerrit Eicker 09:14 on 18. August 2011 Permalink
Tags: .EN ( 3,425 ), Brand ( 14 ), Brand Connection, Brand Connections, Brand Evaluation, Brand Evaluations, Brand Failure, Brand Information, Branding ( 189 ), Brands ( 197 ), Connections ( 37 ), Consumers ( 122 ), Criticism ( 6 ), Fans ( 2 ), IT ( 1,958 ), Marketing ( 879 ), Negative Campaigning ( 2 ), Negative Publicity ( 2 ), Net ( 2,755 ), Nethnology ( 1,119 ), Psychology ( 7 ), Research ( 143 ), SBC, Self-affimation, Self-Brand Connections, Self-concept, Self-view, Society ( 283 ), Sociology ( 12 ), Study ( 6 ), Web ( 3,322 )
Fanboys
Study: Fanboys treat criticism of favorite brands as a threat to their positive self-view; http://eicker.at/Fanboys
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