Wir sprechen Online.

Gerrit Eicker 19:11 on 23. August 2011 Permalink
Tags: .EN ( 3,425 ), Adobe ( 17 ), Apple ( 124 ), Apps ( 169 ), Book Publishing ( 27 ), Books ( 111 ), Branded Apps, Business ( 1,192 ), Communications ( 594 ), Content Distribution ( 9 ), Distributed Publishing ( 16 ), Distribution ( 35 ), eBook Publishing ( 8 ), eBooks ( 154 ), iOS ( 31 ), iPad ( 78 ), iPad Apps ( 5 ), iPad Magazines ( 4 ), iPad Publishing ( 4 ), IT ( 1,958 ), MagAppZine, Magazine Publishing ( 4 ), Magazines ( 53 ), Marketing ( 879 ), Markets ( 596 ), Media Tablets ( 16 ), Net ( 2,755 ), Newsstands ( 3 ), PDF ( 9 ), Pricing ( 12 ), Publications ( 3 ), Publishing ( 640 ), Self-publishing ( 18 ), Tablets ( 85 ), Virtual Newsstands ( 3 ), Web ( 3,322 ), Web Tablets ( 66 )   

• 

  Gerrit Eicker 19:11 on 23. August 2011 Permalink | Reply

  MagAppZine: “…is a New York, NY based company founded in 2010 by former Apple employees who teamed up with an Adobe engineer to create the ultimate digital publishing tool. – MagAppZine allows publishers to create branded apps for their publications and distribute them to the world via mobile devices like the iPad, opening up their business to a whole new audience while maintaining a lower overhead. – The company’s slogan, Publishing Gone Digital, reflects MagAppZine’s mission: to give all publications the opportunity to distribute their content in the most modern way without spending an exorbitant amount of time and money.”

  MagAppZine: “The creation of your branded MagApp and deployment onto the Apple App Store [starts at $2,994].”

  O’Reilly: “Is the platform targeted toward a specific kind of publisher? Paul Canetti [founder]: ‘Clearly the name brings in magazines first and foremost, but the tool itself is really applicable to all sorts of publications. Anything that can be a PDF is fair game. I have a lot of conversations with small book publishers looking to create a bookstore app on a particular topic or as a branding tool for the publisher or a specific author. It is my philosophy that you should be everywhere your readers potentially are, so when someone searches for you on the App Store, it’s you that they find.’ – How can book publishers use the platform? Canetti: ‘The bookstore app is really cool, and chunking up books into collections fits nicely under the umbrella of the app. I’m also excited to start seeing sub-divisions of books – selling chapter by chapter – or using the subscription functionality to have a sort of book club app or a series where new content is being released regularly. … We’re also rolling out a new tiered monthly pricing structure that has plans starting at $99 a month.‘”

  RWW: “It’s a white label, DIY app-publishing platform that is limited to PDF uploads, website viewing in an in-app browser and in-app sales of multiple issues of any publication. It looks really well thought out, simple and accessible. The price is about to drop substantially, too with the Fall release of the 2.0 version of the service. … Can PDF-type content do well in an app store context? I’m not sure, but if I had print-style content to distribute I think I would give this service a shot. It looks much nicer, frankly, than magazine reading app platforms like Zinio or HP’s Magcloud (which I love in theory but never use in practice). I want to go directly to the magazines I want to read, not wander around some app store from the app store that’s 75% filled with magazines of questionable quality.”