Facebook Like Button(s)
Facebook Like gets sharing granularity: hypersharing becomes (scarily) automatic; http://eicker.at/FacebookLikeButtons
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Gerrit Eicker 10:56 on 25. September 2011 Permalink
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Gerrit Eicker 10:56 on 25. September 2011 Permalink |
Forbes: “Facebook released a broad new set of social features Thursday that makes it easier for people to share a wide range of information about themselves. The new changes could boost the quantity of sharing and change the quality of information that people push through the social network. … [P]eople can now automatically share what music they’re listening to, what television or movies they’re watching, what news they’re reading and even what food they’re eating or what exercise they’re doing. It’s ‘frictionless’ to share in Mark Zuckerberg’s words. … The upshot of this is that Facebook is going way beyond enabling people to simply share their interests, to enabling people to share virtually anything they’re doing both online and offline. … The connection between sharing and actual purchases is one that Facebook is careful about, particularly after Beacon. But with all the sharing about products that people will inevitably do through the new changes, more traffic will be driven to companies’ sites where people can make purchases.”
AF: “Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations. – We’re talking about the like button here. – Today, we click like when really a more specific action is involved but the thumbs-up is only option that exists. – So, get ready for buttons that could include: Want, Buy, Own, Listen to, Read, Eat, Watch, Work out… the open graph will also make people’s news feeds more customized than ever, requiring a more complex algorithm than the one that currently determines what people see on their home pages.- The algorithm that Facebook today calls EdgeRank becomes GraphEdge tomorrow.”
Mashable: “You can’t deny the success of Facebook’s Like button. Its popularity quickly skyrocketed; it took less than a month for the button to appear on more than 100,000 websites. Now it is a standard method for endorsing something on the social web. – But that’s exactly the problem – the Like button is an endorsement. … Facebook’s bet is that more people will click a button that says they’ve ‘Listened’ to a song or ‘Watched’ a video, rather than simply liking it. … It’s Facebook’s partners that will take this capability and turn it into applications that populate Facebook and their websites with these Gestures, though. That’s Facebook’s plan – to become the social layer on which the web is built. … The new Open Graph will change Facebook drastically.”
Forrester: “If there’s one thing Facebook is not afraid of, it’s change. … Facebook is laying claim to your life. Through its new Timeline feature that recaps in one fell swoop everything you’ve ever posted and lets you feature the highlights, along with its new apps that let you discover and share real-time experiences like watching movies and listening to music, Facebook is changing the social networking game. Of course you could argue that it was already acting as the online identity for many people, but this takes it to a whole new level.”
TC: “Unlike the Like button which gives you a way to explicitly share individual pieces of content, this Read plug-in (and presumably, Watch, Listen, etc, plugins) would allow third-parties to add a single button to their site to enable some of the automatic actions Facebook unveiled today. … To be clear, this button will be totally opt-in for users. And the button will also have ‘pause’ and ‘undo’ capabilities if a user decides they actually don’t want to share their activity automatically, Taylor said. – And the regular old Like button will continue to exist for users who still want to share specific pieces of content to Facebook.”
RWW: “While the focus of today’s Facebook announcements was the newTimeline profile, the Read, Watch, Listen media sharing apps have generated a lot of interest too. These so-called ‘social apps‘ haven’t been widely launched yet, but you can get a sense of what they will do by adding a couple of brand new newspaper social apps to your Facebook profile: The Guardian’s app and one from Washington Post. – Be forewarned though, with these apps you’re automatically sending anything you read into your Facebook news feed. No ‘read’ button. No clicking a ‘like’ or ‘recommend’ button. As soon as you click through to an article you are deemed to have ‘read’ it and all of your Facebook friends and subscribers will hear about it. That could potentially cause you embarrassment and it will certainly add greatly to the noise of your Facebook experience.”
Winer: “Facebook is scaring me – Yesterday I wrote that Twitter should be scared of Facebook. Today it’s worse. I, as a mere user of Facebook, am seriously scared of them. … This time, however, they’re doing something that I think is really scary, and virus-like. The kind of behavior deserves a bad name, like phishing, or spam, or cyber-stalking. … Now, I’m not technically naive. I understood before that the Like buttons were extensions of Facebook. They were surely keeping track of all the places I went. … People joke that privacy is over, but I don’t think they imagined that the disclosures would be so proactive. They are seeking out information to report about you. That’s different from showing people a picture that you posted yourself. If this were the government we’d be talking about the Fourth Amendment. … One more thing. Facebook doesn’t have a web browser, yet, but Google does. It may not be possible to opt-out of Google’s identity system and all the information gathering it does, if you’re a Chrome user. – PS: There’s a Hacker News thread on this piece. It’s safe to click on that link (as far as I know).“
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