Social Business: Strategy, Measurement, Engagement
Social business: harnessing intelligence, measuring community health, moving to engagement; http://eicker.at/SocialBusiness
-
Gerrit Eicker 07:24 on 1. October 2011 Permalink
Tags: .EN ( 3,425 ), Adoption ( 27 ), Analysis ( 94 ), Analytics ( 68 ), BI ( 2 ), Big Data ( 14 ), Brand ( 14 ), Brand Insight, Business ( 1,192 ), Business Intelligence ( 8 ), Business Performance, Communications ( 594 ), Communities ( 90 ), Compliance Tracking, Creativity ( 40 ), Customer Engagement ( 4 ), Customer Retention, Customers ( 90 ), Data ( 60 ), Engagement ( 45 ), Enterprise Collaboration ( 41 ), Enterprise Communications ( 10 ), Enterprise Social Networking ( 24 ), Enterprise Social Networks ( 18 ), Enterprise Software ( 23 ), Enterprise Systems ( 20 ), Enterprises ( 65 ), Expertise ( 9 ), Funnel Analysis, Information ( 85 ), IT ( 1,958 ), Knowledge ( 101 ), Knowledge Management ( 34 ), Knowledge Work ( 3 ), Knowledge Workers ( 22 ), KPIs ( 3 ), Measurement ( 37 ), Metrics ( 23 ), Net ( 2,755 ), Organisation ( 420 ), Organisational Culture ( 30 ), Participation ( 10 ), Performance ( 11 ), Productivity ( 23 ), Regulatory Tracking, Reputation ( 54 ), Reputation Management ( 39 ), Reputation Tracking ( 2 ), Sales ( 119 ), SBI, Social ( 185 ), Social Analysis, Social Analytics ( 6 ), Social Business ( 16 ), Social Business Adoption, Social Business Adoption Tracking, Social Business Analysis, Social Business Analytics, Social Business Engagement ( 2 ), Social Business Intelligence, Social Business Measurement ( 2 ), Social Business Metrics, Social Business Strategy, Social Business Tracking ( 2 ), Social Engagement ( 26 ), Social Enterprise ( 16 ), Social Media ( 1,080 ), Social Media Engagement ( 11 ), Social Media Organisation ( 7 ), Social Supply Chain Management, Strategy ( 79 ), Systems of Engagement ( 2 ), Systems of Record, Tracking ( 49 ), Web ( 3,322 )Entertainment « Wir sprechen Online. and
Gerrit Eicker are discussing. Toggle Comments
Gerrit Eicker 07:24 on 1. October 2011 Permalink |
Hinchcliffe: “As businesses begin looking strategically at big data as a way to improve their business performance, an important element of their efforts will be in the burgeoning capability of social analytics… 1. Social media has become the primary creative channel for new information. 2. Business intelligence must look at the whole ecosystem. 3. New techniques are required for social analytics as well as to handle the volumes of big data that result. – While the field is somewhat new, as social analytics has only had a real run-up the last two years, some obvious strategies have started to emerge. For now, most organizations will be trying to build basic social BI capabilities and get experience with them…
There are other ways to apply social BI but these will be the most common ones for the majority of companies building or acquiring such capabilities.”
Camargo: “Creating successful online communities is still more art than science, yet techniques and frameworks are now emerging to turn social business into a real discipline. This week we take a look at a new case study that explores metrics that can measure the intrinsic health of communities instead of looking purely at size as the defining barometer. … Conventional wisdom tells us Community Owners should rely on two key metrics to track the success of an online community: Membership (number of registered users) and participation (number of active users in a given time period). That’s well and good but what about measuring the health of the community, not just its size? … Each and every community out there will have its own particular intricacies and you organization will surely require you to adhere to its own KPIs and reporting frameworks. In our case, the content contribution pyramid-inspired reporting model was a very valuable addition to our reporting toolbox. This KPI enabled us to understand variations in context, purpose and participants within each of our communities while keeping an eye on overall growth trends.”
Hinchcliffe: “When we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. … Systems of record have matured to the point where there’s only a little strategic advantage to having your own unique capability. Instead, the discussion on strategic technology has shifted to the other 40% of what businesses in industrialized nations do: Knowledge work. … Thus, using technology to enable knowledge work as a strategic capability has sparked a growing interest in improving what are increasingly known as systems of engagement. … For enterprises, ground zero for the transition to systems of engagement in many companies often centers around any pending update of the corporate intranet. … What’s also clear about the changes taking place in businesses today is that systems of record are not going away. … New systems of engagement are now receiving considerable attention in the forms of online communities, crowdsourcing, Social CRM, open APIs, and many other means as a way to connect customers and business partners together to achieve useful outcomes with the most cost-effectiveness and largest result.“
Entertainment « Wir sprechen Online. 08:08 on 3. December 2011 Permalink |
[…] The Internet is for information only? Not anymore! Pew: it’s for diversion and a destination; http://eicker.at/Entertainment […]
IT: Cloud, Social, Mobile, Information « Wir sprechen Online. 19:41 on 27. December 2011 Permalink |
[…] Gartner: Cloud, social, mobile and information combine to transform the IT landscape in 2012; http://eicker.at/IT2012 […]
Mobile and Cloud Platform Wars « Wir sprechen Online. 09:09 on 29. December 2011 Permalink |
[…] IDC: 2012 will be the year of mobile and cloud platform wars as IT vendors vie for leadership; http://eicker.at/MobileCloudWars […]
Big Data « Wir sprechen Online. 15:12 on 13. January 2012 Permalink |
[…] Larger datasets allow better predictive analytics: Big Data is a lot more than business buzz; http://eicker.at/BigData […]
Social Media: Primary Creative Channel « Wir sprechen Online. 11:06 on 31. March 2012 Permalink |
[…] Social media has become the primary creative channel for new information; http://eicker.at/SocialBusiness […]
Social Business Intelligence « Wir sprechen Online. 07:01 on 9. April 2012 Permalink |
[…] Business intelligence must look at the whole social ecosystem; http://eicker.at/SocialBusiness […]
Social Analytics and Big Data « Wir sprechen Online. 07:01 on 12. April 2012 Permalink |
[…] New techniques are required for social analytics as well as to handle the volumes of big data; http://eicker.at/SocialBusiness […]
Online Communities: More Art Than Science « Wir sprechen Online. 07:00 on 15. April 2012 Permalink |
[…] successful online communities is still more art than science: techniques are emerging; http://eicker.at/SocialBusiness […]
Systems of Engagement « Wir sprechen Online. 07:02 on 18. April 2012 Permalink |
[…] systems of engagement: online communities, crowdsourcing, social CRM, open APIs; http://eicker.at/SocialBusiness […]