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Gerrit Eicker 07:56 on 21. October 2011 Permalink
Tags: .EN ( 3,425 ), AdWords ( 29 ), Analysis ( 94 ), Analytics ( 68 ), Business ( 1,192 ), Defence ( 2 ), Encryption ( 9 ), Encryption Protocols, Gmail ( 38 ), Google ( 648 ), Google Account ( 5 ), Google Analytics ( 33 ), Google Encryption ( 3 ), Google Plus ( 88 ), Google Search SSL, Google SSL ( 2 ), Google Webmaster Tools ( 4 ), Google+ Search ( 15 ), IT ( 1,958 ), Markets ( 596 ), Net ( 2,755 ), Nethnology ( 1,119 ), Organic Search Results ( 5 ), Personalisation ( 47 ), Personalised Media ( 6 ), Personalised Search ( 7 ), Privacy ( 239 ), Referrals ( 11 ), Referrers ( 12 ), Search ( 308 ), Search Queries ( 2 ), Search Query ( 2 ), Search Term ( 2 ), Search Terms ( 2 ), Secure Sockets Layer, Security ( 85 ), SEO ( 42 ), SERP ( 15 ), Social ( 185 ), Social Media ( 1,080 ), SSL ( 3 ), TLS, Traffic ( 53 ), Transport Layer Security, Twitter ( 655 ), Web ( 3,322 ), Web Analysis ( 13 ), Web Analytics ( 34 ), Web Traffic ( 13 )   

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  Gerrit Eicker 07:56 on 21. October 2011 Permalink | Reply

  Google: “We’ve worked hard over the past few years to increase our services’ use of an encryption protocol called SSL, as well as encouraging the industry to adopt stronger security standards. For example, we made SSL the default setting in Gmail in January 2010 and introduced an encrypted search service located at https://encrypted.google.com four months later. Other prominent web companies have also added SSL support in recent months. – As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com [note the extra ‘s’] when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. … [W]ebsites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. … As we continue to add more support for SSL across our products and services, we hope to see similar action from other websites. That’s why our researchers publish information about SSL and provide advice to help facilitate broader use of the protocol.”

  ATD: “Google said today it will soon use SSL encryption by default to improve security for signed-in search users, following SSL usage across the industry in Gmail, and on Twitter and Facebook. (You can see when a company is using SSL when a URL starts with ‘https.’) When SSL is used, Web site owners will get less information about what search terms visitors used to find them. Google said the move is a recognition of the increasingly customized and personalized nature of search.”

  LM: “Now, if you were training at an SEO event like I was on the 17th and then was out of the office [and largely offline] on the 18th or if you live under a rock somewhere, you might not have heard Google’s official announcement that they will no longer be providing keyword data for organic search results if the user is signed into their Google account. – It’s not just Google Analytics that will be denied this data. … If you’re an SEO who uses the keywords report to prove the validity and efficacy of your work, you’re screaming and gnashing your teeth by this point. If you’re a causal analytics user, you may be asking the question ‘why do this?‘ … You can still see every single keyword that sent traffic through paid search, whether the user is signed in or not – just not organic search. Are users who click on paid search results less safe than users that click on organic results? … So far, since this change launched, LunaMetrics has seen 1% of our keywords clumped into (Not Provided.) A client with substantially larger organic search volume has already seen almost 2% of their organic keywords represented as Not Provided. We shall see how far-reaching these changes actually are in a few weeks when they’re rolled out completely.”

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  Google Search and the Price of Privacy « Wir sprechen Online. 07:26 on 23. October 2011 Permalink | Reply

  […] Google goes SSL for its search; http://eicker.at/GoogleSSL – Sullivan: Puts A Price On Privacy; http://eicker.at/PriceOfPrivacy […]

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  Keyword (Not Provided) « Wir sprechen Online. 08:39 on 3. November 2011 Permalink | Reply

  […] Google SSL leads to not provided keywords for search traffic: more than 10% already; http://eicker.at/KeywordNotProvided […]