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Gerrit Eicker 08:07 on 30. November 2011 Permalink
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  Gerrit Eicker 08:08 on 30. November 2011 Permalink | Reply

  Google: “‘Where am I?’ and ‘What’s around me?’ are two questions that cartographers, and Google Maps, strive to answer. … And now, Google Maps for Android enables you to figure out where you are and see where you might want to go when you’re indoors. … When you’re inside an airport, shopping mall or retail store, a common way to figure out where you are is to look for a freestanding map directory or ask an employee for help. Starting today, with the release of Google Maps 6.0 for Android, that directory is brought to the palm of your hands, helping you determine where you are, what floor you’re on, and where to go indoors. … Detailed floor plans automatically appear when you’re viewing the map and zoomed in on a building where indoor map data is available. … We’ve initially partnered with some of the largest retailers, airports and transit stations in the U.S. and Japan…”

  SEL: “Google is essentially using the same techniques (WiFi and cell tower triangulation) to locate people indoors that it uses outside. Outside GPS is also available, but it doesn’t work inside buildings. Google has apparently made some modifications of its approach to render interior location very precisely but it’s not using sensors or any new technology. … During my call with Google I started spinning out various scenarios for these maps going forward: product inventory information, integration with interior photography, ads and deals and so on. Of course Google wouldn’t say anything about any of that.”

  TC: “The initial version of the indoors maps is missing a couple of obvious features. For one, search doesn’t yet work with it – so while you’ll be able to scroll around a map to find a restroom or the shoe department, you can’t just start typing. Likewise, there aren’t any turn-by-turn directions (which may sound silly, but would actually be very useful in, say, a large train station or airport). These seem like logical candidates for future releases, though. … Today’s launch includes participation from many major airports, as well as some big-name retailers like IKEA (which has mapped out all of its stores) and The Home Depot. Of course, Google can’t work directly with each and every indoor venue, so it’s also launching a self-serve tool that will allow store owners to upload floor plans and/or blueprints of their venues. The tool also includes a feature that will help map GPS coordinates to interior of the store.”

  RWW: “This is a key move for Google’s mobile business, which up until now could only take you to the front door of the place for which you were searching. Google Maps on the desktop recently got 3D photo tours of small locations, an extension of Street View, but this is a bigger step. When Google Maps goes inside, Google can take you all the way from searching for something to holding it in your hand, advertising and data-gathering all the way. … Interestingly, Bing Maps got interior mapping on its mobile Web version this August, but it didn’t make much of a splash.”