Google Plus Stats
Allen: Google Plus passes 62 million users, adds 625K new per day. 400M by end of 2012; http://eicker.at/GooglePlusStats
Google Plus: Adoption, Identities, Business (Pages, Direct Connect), Search, Platform (API)
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Gerrit Eicker
Gerrit Eicker 10:28 on 28. December 2011 Permalink |
Allen: “Google+ Growth Accelerating. Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012. – Google+ is adding new users at a very rapid pace. It may be the holidays, the TV commercials, the Android 4 signups, celebrity and brand appeal, or positive word of mouth, or a combination of all these factors, but there is no question that the number of new users signing up for Google+ each day has accelerated markedly in the past several weeks. – Each week my team from elance runs hundreds of queries on various surnames which we have been tracking since July. We revised our model based on the actual user announcements made by Google on July 13th and Oct 13th. … If this rate of new signups (625k daily) continues then Google+ will reach 100 million users on Feb. 25th and 200 million users on August 3. They will finish 2012 with 293 million users. – I expect the growth to continue to accelerate however. Google can continue to integrate Google+ into its other products and word of mouth will continue to build. … Based on the accelerated growth I’m seeing and all the dials and levers Google can still utilize, and the developer ecosystem that will be developed, I predict that 2012 is going to be a breakout year for Google+ and that it will end next year with more than 400 million users.”
TC: “Google+ now has more than 62 million users, according to Paul Allen, Ancestry.com founder and unofficial traffic analyst for Google’s social network. That’s not 62 million active users, though – a point that everyone covering these numbers seems to have missed. It’s just the number of total users. And specifically, it’s the number of new surnames that Allen’s team has tracked being created on the service. – Because Google has aggressively integrated G+ into many other properties, including its top navigation bar and the OneBox, one would expect a certain baseline amount of sign-ups from among the hundreds of millions of people using other Google products. … But there’s support out there for Allen’s latest numbers, from someone trying to answer the usage question. Last week, comScore told us that G+ had grown to 67 million monthly unique visitors in November, up 2 million from October. That’s significantly more than the 50 million total users that Allen reported at the end of the month. … Allen’s big conclusion, based on the most recent growth increases, is that the service could reach 400 million users by the end of 2012. If that turns out to be the case, I’m sure active usage will also be increasing. But the question remains the same: how many G+ users stay active?”
VB: “For a social network that was invite-only until July 2011, those numbers are not bad. However, Google+ has a long way to go if it wants to catch up to Facebook’s 800 million users. … A Google spokesperson told VentureBeat that the company does not ‘have any additional metrics to provide based on Paul Allen’s estimates,’ but that more than 40 million people have signed up for the social network. That number comes from Google’s latest earnings call which took place on October 13. … In an attempt to garner more attention, Google+ rolled out a new ad campaign over the holiday season. The ads featured NBA annoucers and the Muppets to highlight Hangouts and other cool features of the social network. Perhaps the ads were enough to remind people that yes, Google+ does still exist and help it nab those 12 million extra users for December.”
TC: “For Google+, User Count Is A Journey Not A Race – That’s a good thing because Google+ missed the starting gun. And its ‘invite only’ launch strategy saw all its disconnect users flailing independently. But in the long run that might not matter much, because Google+ doesn’t need a critical mass or tons of engagement. It needs signups so it can get its identity layer under users of its other products. That way it can turn everyone’s searches, mapping, email, and more into fuel for its ad targeting engine. … With enough cajoling, users are registering even if their social network needs are already being met by Facebook and Twitter. – Google may never beat those services in terms of engagement with a content stream. … If it takes Google 4 years to start catching up to Facebook in terms of user count, so be it. The company has plenty of money to burn so it can take this long-term approach. What matters isn’t when, but if if it can eventually grow its registration base large enough for Google+ to produce ROI.“
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