Video für lokale Fachhändler
Bewegte Geschichten für das lokale Onlinemarketing – oder: Video für lokale Fachhändler; http://eicker.at/BewegteGeschichten
Updates from Gerrit Eicker Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Offline ist tot: Die Welt ist ganz real digital.
Die Welt ist ganz real digital: mindestens genauso digital und “virtuell”, wie sie analog und “real” ist; http://eicker.at/RealDigital
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Gerrit Eicker
Facebook Paper
The Facebook Paper, an iOS app launching Feb. 3, wants to reimagine the way we read news(papers); http://eicker.at/FacebookPaper
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Gerrit Eicker
FB: “Facebook Paper, explore and share stories from friends and the world around you. Available February 3. – Browse your Paper with simple, natural movements. Stories appear fullscreen and distraction free. Tilt to explore vivid high-resolution photos. Tell visual stories with gorgeous photo albums. Immerse yourself in videos that come to life and fill the screen. Unfold stories and news from the world’s best sources. Choose from sections about a range of themes and interests. Drag in your favorite sections to make Paper your own. Browse through sections to see what catches your eye. Each section includes photos, videos, articles, essays and other insights. Share your stories with friends and the world. Beautiful storytelling from friends and the world. Available in the US February 3 on the App Store.”
RW: “Facebook “Paper” App Attempts To Reimagine How You Read The News – Paper is not a launcher. It is an app, on iOS but not yet Android. It is attractive and makes Facebook more pleasant to read and to share. Whether it will be a hit is anyone’s guess. The app economy has no shortage of news apps available, from Flipboard to Zite, News360, Twitter, LinkedIn, Google+ and so forth. Facebook may find it difficult to dislodge the incumbents in the news app space.”
TC: “Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS. – If Paper succeeds, it could get more people sharing publicly. Who wouldn’t want the chance to be surfaced in Paper and accrue legions of Likes and new followers? This incentive could sway content creators from ditching Facebook for Twitter, and is just one more way the social network is trying to steal thunder from the micro-blogging service. – The web’s a big place, but Paper could use big data and big-brained editors to make it feel small enough to comprehend, just a like a newspaper.”
TC: “Facebook’s New “Creative Labs” Lets The 6,000-Employee Giant Move Fast Like A Startup – It might not be as sexy as Google X with its self-driving cars and smart contact lens moonshots, but Facebook Creative Labs could make its employees feel like they’re the ones in a Harvard dorm room doing it the Hacker Way.”
GO: “Facebook heard you like newspapers, so it decided to make a newspaper app out of your Facebook – Of course, not every standalone app that Facebook launches is a success – after all, it tried to get users interested in Poke, an app that was designed to compete with the viral success of Snapchat, but went down in flames. The multimillion-dollar question is whether Paper will be something that people want to spend more time with, or whether it will just feel like a tabloid stapled together from items they’ve already seen in their news feed, or a pale imitation of Flipboard.”
VB: “Facebook to launch standalone news app ‘Paper’ – It seems almost like Facebook, in realizing the potential of its news feed, set out to create an app that would replace the morning and evening ritual of reading the local newspaper.”
AF: “Facebook To Debut Paper App For IPhone Feb. 3 – Re/code reported earlier this week that Facebook has been hiring contract editors to work on Paper, and those editors are responsible for curating the content that appears in the app’s sections, adding that only content that has already been shared on Facebook by publishers will appear in Paper.”
IF: “Facebook announces Paper – iPhone app available Feb. 3 – Much like Flipboard [or Pinterest], users can also curate “sections,” for categories of news they like and want to read. For instance, a user can have a special section for sports news, or news about a specific topic or country, and Paper will provide stories fit for that interest.”
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Gerrit Eicker
Schöne Weihnachten!
Love. Peace. Happiness. – Frohe Weihnachten! Merry Christmas! Joyeux Noel! Vrolijk Kerstfeest!
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Gerrit Eicker
Coin: One Card to Rule Them All!
Coin gives you one card to rule them all: credit cards, debit cards, gift cards, loyalty cards…; http://eicker.at/Coin
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Gerrit Eicker
Coin: “What is a Coin? Coin is a connected device that can hold and behave like the cards you already carry. Coin works with your debit cards, credit cards, gift cards, loyalty cards and membership cards. Instead of carrying several cards you carry one Coin. Multiple accounts and information all in one place. – How do I get my cards onto a Coin? Our mobile app will allow you to add, manage and sync the cards that you choose to store on your Coin. The process of adding card information to the mobile app is very simple and is done by taking a picture or two and swiping your Coin through a small device we provide you with. – How much does a Coin cost? Each Coin costs $100. For you early adopters there is a very limited quantity that can be purchased for $50.”
TC: “We are, I believe, in an interstitial zone when it comes to payments. Credit cards are still king – just ask Square – and NFC is just a dream in most countries. That’s why Coin is so interesting. It’s a credit-card-sized device that holds other credit cards, allowing you to swap from card to card and even store gift cards inside its ultra-thin innards. – The company planned a pre-order campaign that would top out at $50,000. They blew past that goal in 40 minutes today, a testament to the desire for folks to leave their plastic at home.”
MA: “With so much energy spent towards turning smartphones into digital wallets, Coin’s idea seems a bit like a throwback, or at least a stopgap solution until those initiatives go mainstream. (Coin’s debut coincided with the U.S. launch of Isis, a mobile wallet initiative backed by AT&T, Verizon and T-Mobile.) Assuming the traditional wallet sticks around for a while, though, Coin might carve its own niche, especially if it can somehow incorporate drivers’ licenses, tickets and library cards, among other stubbornly analog forms of ID.”
ATD: “The company raised a seed round for prototyping from K9 Ventures, Sherpa Ventures, and a handful of angel investors. And today it is launching a crowdfunding campaign on its own site to raise at least $50,000 to start manufacturing, with the goal of shipping next summer. It won’t say how much it raised in seed funding, perhaps because that number would hurt its crowdfunding campaign. The device will retail for $100, with crowdfunding contributors getting it for $50. – In the end, maybe business owners will freak out and refuse to accept the card for some reason. Maybe there aren’t enough people who have the big-wallet problem that I do. Or maybe this is indeed the future of in-store payments. – Whatever the case, I’d start using it tomorrow if I could.”
GO: “Though Coin has seed funding, as a hardware company it still needs to raise funds for manufacturing, Parashar said. It’s launching the product with crowdfunding, hoping to raise $50,000, though it’s not taking to Kickstarter or Indiegogo. Instead it’s taking pre-orders for the device on its website. The first backers will get the device for $50, though it will retail for $100, Parashar said. He expects the first shipments will go to buyers next summer. – I’ll give Parashar credit. Coin’s a novel concept. Unlike other mobile payments companies Coin’s not trying to replace the leather wallet with a digital one. But it’s trying to make that physical wallet a lot less bulky.”
VB: “Coin reminds me of the Card 2.0 from Dynamics, a company which offers similar technology for holding multiple cards in a single card. But while Dynamics has gone on to form partnerships with big payments companies, Coin is directly targeting consumers. – Coin is based in San Francisco and has raised funds from Y Combinator and K9 Ventures. The company plans to announce a new funding round soon.”
TNW: “In short, this is a card to replace all of your cards. Until mobile payment apps are truly commonplace across the world, Coin seems like the best alternative. It’s similar to the Wallaby Card, although Coin gives you greater control over which credit, debit, or gift card you’re using at any given moment. If it means we can finally leave our wallet or purse at home, we’re certainly interested.“
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Gerrit Eicker
New “Newsroom” Players
While traditional newsrooms have shrunk, however, there are other new players producing content; http://eicker.at/NewsMedia2013
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Gerrit Eicker
From Reporters to Megaphones
Campaign reporters are acting primarily as megaphones, rather than as investigators; http://eicker.at/NewsMedia2013
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Gerrit Eicker
From Social to News
Social media news is getting into the traditional media narrative more easily and more often; http://eicker.at/NewsMedia2013
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Gerrit Eicker
Everyone’s News
Everyone has become more adept at using digital technology and social media to distribute news; http://eicker.at/NewsMedia2013
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Gerrit Eicker
Deserted News Outlets
31% of readers have deserted a news outlet because it no longer provides the accustomed news; http://eicker.at/NewsMedia2013
Wir sprechen Online. 
Martin Wehrle 10:35 on 31. March 2014 Permalink |
Es gibt immer Geschichten… das erzähl ich seit 15 Jahren meinen Webkunden, die eine HP wollen, wo sie selbst was drauf stellen können.Jeden Tag, jede Woche passiert was…. Aber die Praxis sieht anders aus. Es wird ein mal im Jahr Frohe Weihnachten gewünscht. Für mehr “fehlt die Zeit”… :-) Das ändert sich mit Video auch wenig.
Die höchste Kunst werbliche Geschichten zu erzählen sind übrigens “Urban Legends”…. ;-)))
Gerrit Eicker 10:49 on 31. March 2014 Permalink |
Ja, zum Teil stimmt das noch. Aber eben auch nur zum Teil: Wenn ich mir – konkret in der Gartentechnik-Branche – anschaue, wie viele Händler mitlerweile wirklich sehr aktiv auf Facebook, YouTube und sogar Twitter sind, hat sich schon eine Menge verändert. Natürlich haben noch nicht alle den Wert von digitalen Gesprächen erkannt, aber es werden täglich mehr. Und die, die schon aufgesprungen sind, werden täglich besser. Meiner Meinung nach sind sämtliche sozialen Netzwerkdienste für den lokalen Fachhandel – und ganz besonders die Motoristen – extrem wertvoll. Und dank der mittlerweile stark verbreiteten Smartphones wird es auch “handhabbar”. ;)