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  • Gerrit Eicker 17:02 on 6. September 2012 Permalink
    Tags: , 2012, , , , , , , , Web Index   

    Web Index 2012 

    The Web Index: measuring the Web’s growth, utility and impact on people and nations; http://eicker.at/WebIndex2012

     
    • Gerrit Eicker 17:02 on 6. September 2012 Permalink | Reply

      The Web Index: “Designed and produced by the World Wide Web Foundation, the Web Index is the world’s first multi-dimensional measure of the Web’s growth, utility and impact on people and nations. It covers 61 developed and developing countries, incorporating indicators that assess the political, economic and social impact of the Web, as well as indicators of Web connectivity and infrastructure. – This is the first edition of the Web Index, which will be published annually. It will eventually allow for comparisons of trends over time and the benchmarking of performance across countries, continuously improving our understanding of the Web’s value for humanity. … Web Readiness: The Index examines the quality and extent of Communications Infrastructure (facilitating connectivity to the Web] and Institutional Infrastructure [policies regulating Web access and skill and educational levels enabling the full benefit of the Web). – Web Use: The Index looks both at Web usage within countries (such as the percentage of individuals who use the Internet) and the content available to these Web users. – The Impact of the Web: The Index uses social, economic and political indicators to evaluate the impact of the Web on these dimensions. This includes measures of social networks, business internet use and e-participation.”

      World Wide Web Foundation: “Established by Web inventor Sir Tim Berners-Lee, the World Wide Web Foundation is a non-profit organization devoted to achieving a world in which all people can use the Web to communicate, collaborate and innovate freely, building bridges across the divides that threaten our shared future. … However, only a small minority of people – mainly urban, male, and affluent – are part of the Web’s global conversation. Despite the recent surge in mobile internet access, nearly two-thirds of the world’s people [mostly in the developing world] are still not connected at all. And once connected, what people are able to do on and with the Web is increasingly threatened by government controls, as well as by certain commercial practices. We seek to establish the open Web as a global public good and a basic right, ensuring that everyone can access and use it freely.

      The Web Index 2012 “covers 61 developed and developing countries, incorporating indicators that assess the political, economic and social impact of the Web, as well as indicators of Web connectivity and infrastructure”. The Top 10 nations of 2012 are Sweden, USA, UK, Canada, Finland, Switzerland, New Zealand, Australia, Norway, and Ireland. France (14), Germany (16), and Japan (20) have essential problems with their Web readiness, use, and impact. The Web Index offers great visual insights to its aggregated and segmented data.

  • Gerrit Eicker 07:00 on 28. August 2012 Permalink
    Tags: , 2012, , , , , , , ,   

    Role of the Newsweekly? 

    What is the role of the newsweekly in an era of 24/7 digital news and mobile devices? http://eicker.at/NewsMedia2012

     
  • Gerrit Eicker 16:43 on 16. July 2012 Permalink
    Tags: , 2012, , , , , , , ,   

    State of the News Media 2012 

    PEJ: State of the News Media 2012new devices, platforms spur more news consumption; http://eicker.at/NewsMedia2012

     
    • Gerrit Eicker 16:43 on 16. July 2012 Permalink | Reply

      PEJ: “The age of mobile, in which people are connected to the web wherever they are, arrived in earnest. More than four in ten American adults now own a smartphone. One in five owns a tablet. New cars are manufactured with internet built in. With more mobility comes deeper immersion into social networking. … Two trends in the last year overlap and reinforce the sense that the gap between the news and technology industries is widening. First, the explosion of new mobile platforms and social media channels represents another layer of technology with which news organizations must keep pace. – Second, in the last year a small number of technology giants began rapidly moving to consolidate their power by becoming makers of “everything” in our digital lives. Google, Amazon, Facebook, Apple and a few others are maneuvering to make the hardware people use, the operating systems that run those devices, the browsers on which people navigate, the e-mail services on which they communicate, the social networks on which they share and the web platforms on which they shop and play. And all of this will provide these companies with detailed personal data about each consumer. … The problems of newspapers also became more acute in 2011. Even as online audiences grew, print circulation continued to decline. Even more critically, so did ad revenues. In 2011, losses in print advertising dollars outpaced gains in digital revenue by a factor of roughly 10 to 1, a ratio even worse than in 2010. When circulation and advertising revenue are combined, the newspaper industry has shrunk 43% since 2000. – The civic implications of the decline in newspapers are also becoming clearer. More evidence emerged that newspapers – whether accessed in print or digitally – are the primary source people turn to for news about government and civic affairs. If these operations continue to shrivel or disappear, it is unclear where, or whether, that information would be reported.”

      PEJ – Major Trends: “Mobile may be leading to a deeper experience with news than on the desktop/laptop computer. … Social media are important but not overwhelming drivers of news, at least not yet. … News viewership on television grew in unexpected venues. … More news outlets will move to digital subscriptions in 2012 – as a matter of survival. … As privacy becomes an even larger issue, the impact on news is uncertain. There has always existed a tension between the services that technology companies provide and the data about consumers they gather and then leverage for financial gain. Those tensions have swelled as app technology, new methods for targeting advertising, the rise of Facebook and Google’s new privacy settings intensified the debate how those data are used.”

      PEJ – Mobile Devices and News Consumption: Some Good Signs for Journalism: “The migration of audiences toward digital news advanced to a new level in 2011 and early 2012, the era of mobile and multidigital devices. More than three-quarters of U.S. adults own laptop or desktop computers, a number that has been stable for some years. Now, in addition, 44% of adults own a smartphone, and the number of tablet owners grew by about 50% since the summer of 2011, to 18% of Americans over age 18. … [T]he reputation or brand of a news organization, a very traditional idea, is the most important factor in determining where consumers go for news, and that is even truer on mobile devices than on laptops or desktops. Indeed, despite the explosion in social media use through the likes of Facebook and Twitter, recommendations from friends are not a major factor yet in steering news consumption. … Taken all together, the growing body of data suggests that the move toward mobile holds some promising options for news producers, including increasing the amount of overall news being consumed. … The majority of Americans now get news through at least one digital, web-based device. … The most common way that people get news is by going directly to a news organization’s website or app. … Social media, while clearly a part of the digital news experience, is not nearly the driver of news that many have suggested. … For those who get news on both the smartphone and tablet, social networking is a much more popular way to get news. … Consumers who still only get digital news on the desktop/laptop computer have a very different set of behaviors. … While there is no single digital news device, there is a primary one. For now, the desktop/laptop still reigns as the place people get most of their digital news. Fully 82% of people who get news on a computer say that is where they get most of their digital news. But much of that may mainly come from the computer being their only digital option. Again, about half of that group – 43% of all desktop/laptop owners – does not own another device. … [B]rand matters on every device, and seems to matter the most on the tablet. … Search is not far behind as a path to news. … The new survey data also found that a new cohort of news organizers or apps that curate and present news to users, such as Topix or Flipboard, was gaining a sizable place in news consumption. For each device, about a quarter of those news consumers report using news organizing sites or apps like Topix or Flipboard to get news stories. … 67% of those who consume news on both their smartphone and tablet follow news recommendations on Facebook. That compares to 59% who get news on just one of those devices and 41% who get digital news only via the desktop/laptop. Similarly, 39% ever follow news recommendations on Twitter, compared with 24% who just use a smartphone or a tablet and 9% who use only the desktop/laptop.”

      PEJ – What Facebook and Twitter Mean for News: “At the moment, Facebook and, to a lesser extent, Twitter, dominate this intersection of social media and news. … Overall, as noted in the companion report, the survey confirms that Facebook and Twitter are now pathways to news, but their role may not be as large as some have suggested. The population that uses these networks for news at all is still relatively small, especially the part that does so very often. Moreover, these social media news consumers have not given up other methods of getting news, such going directly to websites, using apps or through search. In other words, social media are additional paths to news, not replacements for more traditional ones. … Over all, just 9% of digital news consumers very often follow news recommendations from Facebook or from Twitter on any of the three digital devices… On Facebook, the news comes mostly through family and friends. On Twitter, people tend to get news from a broader mix of recommenders. … Twitter news followers tend to be more heavily mobile than the public at large, and they lean toward smartphones in particular.”

      PEJ – Newspapers: Building Digital Revenues Proves Painfully Slow: “The newspaper industry enters 2012 neither dying nor assured of a stable future. The industry has rallied around a story about itself – that year-by year it is developing new digital products and new revenue streams to transition from dependence on print advertising. … If this transformation were going well, one would expect the new revenues to get closer each year to replacing ad revenues lost in print. In 2011, according to Newspaper Association of America statistics, online advertising was up $207 million industry-wide compared to 2010. Print advertising, though, was down $2.1 billion. So the print losses were greater than the digital gains by 10 to 1. … Most newspapers are profitable on an operating basis, many with margins in the mid-teens. … Audiences continue to hold up much better than revenues, but after a decade of losses, the case the industry can make to advertisers for premium-priced print ads has weakened. … After several years of stasis, newspapers began changing hands again in late 2011. … Newsrooms continued to shrink as companies, and to remain in the black, felt the need for more rounds of cost reductions. … [A] positive development in 2011 is that after years of talk and no action, the industry began to embrace pay walls for digital content. … A companion development, much less noticed, has been the industry’s launch of a licensing organization, NewsRight, seeking to collect royalties for the content originators from aggregators. … Another bright spot for newspapers in 2011 has been the growth of freestanding affiliated businesses, some digital, others not.”

      PEJ – Magazines: Are Hopes for Tablets Overdone?Magazine publishers’ two main revenue sources remain in print -sales and advertising- and both fell again in 2011. Circulation revenues were lower, as were the number of print ad pages sold. … Readers, meanwhile, are migrating fast to digital and mobile, a move that accelerated in 2011 with the explosion of tablets and smartphone ownership. … The good news for magazine publishers is that the newest mobile devices, particularly tablets, may provide a particularly good environment for magazines. Research shows that people read more long-form content on the new devices and that they spend more time on magazine apps specifically than with those of other media. … Readers have already begun a sharp migration. At Time Inc., 15% of readers now access content in digital form only, while 30% read both online and in print, according to the December 2011 American Magazine Study by Affinity Research. Other publishers show similar trends. … If the revenue shift is slow, however, there is no mistaking the direction: the rapid growth of tablets, e-readers and smartphones is fundamentally altering the landscape for magazine publishers. … With all that as a backdrop for magazine generally, what is the role of the newsweekly in an era of 24/7 digital news and the rapid expansion of mobile devices?

      PEJ – How Community News is Faring: “In 2011, the landscape of community news websites reached a new level of maturity. Some seed grants ran out, there were more startups, some highly publicized closures and a clearer sense of what is needed to succeed. … To survive now, community news sites need to develop multiple revenue streams. … The initial skills that many site founders brought to their new enterprises – often these were journalists leaving old media – are insufficient now. … At the hyperlocal level, sites are beginning to try to make up for what they lack in scale by sharing knowledge. … Experts predict more local sites with niches or special areas of interest will become a trend, focusing on topics such as health care, education and state government. … The future for local and regional sites probably will see increased use of news networks and partnerships – with public radio, local television, even local daily newspapers that may have resisted such alliances just a few years ago.”

      PEJ – Local TV: Audience Rise After Years of Decline: “After years of losing audience and revenue, local television news appears to have settled into a kind of equilibrium. Stations made less income in 2011 than the year before, but the decline was about what might be expected in a non-election year. And the overall audience for local TV news grew as stations added newscasts at different times and on additional platforms, including their digital channels. Local stations also expanded their online, mobile and social media offerings, but most have not yet generated a substantial audience.

      PEJ – Digital: News Gains Audience but Loses Ground in Chase for Revenue: “Facebook and other social media are additional distributors of content, but they are also are rivals for advertising revenues. The new tablets, smartphones and other mobile technologies represent new ways to reach audiences, but they are also a new wave of new technology that news companies need to react to. Even as traditional media institutions continue to struggle to find a sustainable model after more than a decade of declining advertising revenues and digital upheaval, the new wave threatens to shift the media landscape out from under them once more. … The extent to which news consumers rely on social media is rapidly evolving. … Social media … have become a part of the digital fabric and many news leaders recognize it as an increasingly critical tool in gaining new digital readers and building a loyal, highly engaged audience. … Users also spent a good deal of time there: on average, Facebook users spent 423 minutes (or 7 hours) on the site in December. In a PEJ study of the top 25 news sites, by contrast, CNN had the highest average time per user, but it was just 30 minutes per month. … If the first 15 years of the web proved difficult, the next 5 look only more so. The basic axiom of legacy media is that they are trading legacy dollars for digital dimes – that they cannot monetize their enormous audience online to nearly the degree that they could generate revenue per person on television or in print. The rapid growth of mobile computing and social media will only make that transition more complex. … One part of that challenge for news is that the kind of advertising that news sites rely on represents a relatively small portion of digital ad revenues. Instead, as we have noted here in past reports, search advertising generates the largest share of digital revenue, roughly 50% of the market. … Display ads will also continue to see strong growth, thanks to the healthy appetite for banner ads, the largest segment within display. Banner ads increased 23.9%, to $7.7 billion in 2011. – Whether news sites will be able to take full advantage of that growth, however, is becoming less certain.”

  • Gerrit Eicker 07:00 on 11. April 2012 Permalink
    Tags: , 2012, , , , , , , ,   

    Mobile Ascendency 

    2012: the year of mobile ascendency as mobile devices surpass PCs in shipments and spending; http://eicker.at/MobileCloudWars

     
  • Gerrit Eicker 07:00 on 8. April 2012 Permalink
    Tags: , 2012, , , , , , , ,   

    IT High-stakes Battles 

    2012 will see first high-stakes battles in: mobile, cloud, social networking, big data; http://eicker.at/MobileCloudWars

     
  • Gerrit Eicker 11:35 on 17. January 2012 Permalink
    Tags: , 2012, , Blackout, , , , , Dark, , , , , , , January 18, , , , , , , , , Protest, , , , , SOPA Blackout, SOPA Strike, , , ,   

    Dark on January 18, 2012 

    The Web goes dark on January 18, 2012, protesting #SOPA/#PIPA: Wikipedia, BoingBoing, many more; http://eicker.at/J18 #J18

     
    • Gerrit Eicker 11:35 on 17. January 2012 Permalink | Reply

      Wikipedia: “Today, the Wikipedia community announced its decision to black out the English-language Wikipedia for 24 hours, worldwide, beginning at 05:00 UTC on Wednesday, January 18 (you can read the statement from the Wikimedia Foundation here). The blackout is a protest against proposed legislation in the United States – the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives, and the Protect IP Act (PIPA) in the U.S. Senate – that, if passed, would seriously damage the free and open Internet, including Wikipedia. … My hope is that when Wikipedia shuts down on January 18, people will understand that we’re doing it for our readers. We support everyone’s right to freedom of thought and freedom of expression. We think everyone should have access to educational material on a wide range of subjects, even if they can’t pay for it. We believe in a free and open Internet where information can be shared without impediment. We believe that new proposed laws like SOPA – and PIPA, and other similar laws under discussion inside and outside the United States – don’t advance the interests of the general public. You can read a very good list of reasons to oppose SOPA and PIPA here, from the Electronic Frontier Foundation. … On January 18, we hope you’ll agree with us, and will do what you can to make your own voice heard.

      BoingBoing: “On January 18, Boing Boing will join Reddit and other sites around the Internet in ‘going dark’ to oppose SOPA and PIPA, the pending US legislation that creates a punishing Internet censorship regime and exports it to the rest of the world. Boing Boing could never co-exist with a SOPA world: we could not ever link to another website unless we were sure that no links to anything that infringes copyright appeared on that site. So in order to link to a URL on LiveJournal or WordPress or Twitter or Blogspot, we’d have to first confirm that no one had ever made an infringing link, anywhere on that site. Making one link would require checking millions (even tens of millions) of pages, just to be sure that we weren’t in some way impinging on the ability of five Hollywood studios, four multinational record labels, and six global publishers to maximize their profits.”

      SOPA Strike: “On January 18th, 2012 the internet is going on strike to stop the web censorship bills in Congress! Now is our moment – we need you to do everything you can, whether you have a website or not. … January 18th is going to be amazing. Sites are striking in all different ways, but they are united by this: do the biggest thing you possibly can, and drive contacts to Congress. Put this on your site or automate it by putting this JS into your header, which will start the blackout at 8AM EST and end at 8PM EST. … On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the bill – PIPA in the Senate and SOPA in the House – to protect our rights to free speech, privacy, and prosperity. We need internet companies to follow Reddit’s lead and stand up for the web, as we internet users are doing every day.

      TC: “Wikipedia’s Jimmy Wales wanted to send a ‘big message’ to the U.S. government regarding the two heinous internet censorship bills currently being considered, and after a brief period of debate the world’s encyclopedia will soon do just that. – The Wikipedia founder announced on Twitter today that starting at midnight on Wednesday, January 18, the English language version of the world’s encyclopedia will go dark for 24 hours in protest of SOPA and PIPA. With their commitment confirmed, Wikipedia will be joining a slew of websites and companies that will suspend their operations for one day in an effort raise awareness around the two bills. … Though the event is meant to raise public awareness over two critical pieces of legislation, Wales still took a moment to offer a bit of sage advice for students heading back to school: ‘Student warning! Do your homework early. Wikipedia protesting bad law on Wednesday!’

  • Gerrit Eicker 11:19 on 31. December 2011 Permalink
    Tags: , , 2012, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    2012 

    Reviewing 2011 and welcoming 2012: What’s been news and what’ll be news in the year ahead? http://eicker.at/2012

    2012

    (More …)

     
  • Gerrit Eicker 07:18 on 30. December 2011 Permalink
    Tags: , 2012, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Predictions for 2012 

    Thoughtful new year’s predictions on media, social media, analytics, S/CRM, big data; http://eicker.at/PredictionsFor2012

     
    • Gerrit Eicker 07:19 on 30. December 2011 Permalink | Reply

      Guardian: “Media predictions for 2012: press and digitalPress[W]ith print sales continuing to fall and advertising revenue stubbornly refusing to grow, publishers will axe more regional and local titles. … National titles will suffer print declines too, just as they have done for five and more years. It is doubtful that any will close in 2012, but the tabloids will rue the day they brought Leveson down on their heads. … – Digital – It is one of the most hotly anticipated flotations in US corporate history; on track to be the biggest internet public offering since Google. For Mark Zuckerberg and his seven-year-old social network, 2012 will be the year when Facebook goes public. … In the digital world, 2011 will always be remembered for one thing: the untimely passing of Steve Jobs.Having transformed digital music, smartphones and tablet computers in recent years, Apple’s next big bet looks set to be TV. Apple is reported to have fast forwarded its planned assault on the living room since Jobs’s death, with ideas focusing on software that recognises viewers’ tastes across a number of devices without the hinderance of a remote control. Expect more on this in 2012.”

      Forbes: “Social Media Predictions For 2012Companies sometimes gripe that social media is useless as a branding tool. – For marketers, converting messages into transactions is the Holy Grail, but if they don’t quickly materialize through new media outlets, that’s no reason to throw in the towel. Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. – Once we accept that ‘social’ does not equal ‘transactional’ we’ll all be a lot more adept at using it in 2012.Geo-location has been an important marketing tool for a few years, but in 2012 it will become more personal and more transactional, especially in social-media marketing. … How will that work? Look for marketers to motivate and change behavior through geo-location tools and social gaming. … There’s a reciprocal relationship between the check-in and the reward, which is what game dynamics are about-rewarding behavior through real and virtual currency. … These are ways for brands to say, ‘Believe in us, be part of our community, and when you engage with us, we notice.’ It’s that acknowledgement that creates loyalty, advocacy and drives earned-media value. … Would it surprise anyone to think Facebook will become the overlay of the Internet experience? It may not happen in 2012 but it certainly will in our lifetimes. … As marketers build the bridge to commerce through online communities, it is imperative that they do not cannibalize them for the sake of transactions. … Imagine being at a party with people you know and feel comfortable with, and then suddenly, an outside group of revelers crashes your bash. It’s not the same party anymore. You don’t want to be there. You aren’t going to stick around. … Brands in 2012 must create a social world of personalization. – Facebook has built a model for this. Its ‘pages’ function enables brands to engage customers on a virtual island and have a theme party of their choosing. … The Facebook triad of Pages-Ads-Stories is one example of how to create a loop using paid media dollars to drive earned media. … The best kind of media is organic earned media. In 2012, social media as a bridge to commerce may seem obvious, but the journey will be much more interesting-and lucrative.

      HBR: “Six Social Media Trends for 2012Social media continues to move forward toward business integration, a trend that I identified last year. … I was also partially accurate in predicting that Google would ‘strike back’ in 2011. They did, with Google Plus, a formidable initiative that acts as Google’s ‘social layer’ to the Web. … So what can we expect in 2012 in a world that seems to grow ever connected by the hour? Here are six predictions to ponder, in no particular order: Convergence Emergence. For a glimpse into how social will further integrate with ‘real life,’ we can look at what Coca Cola experimented with all the way back in 2010. … These types of ‘trans-media’ experiences are likely to define ‘social’ in the year to come. … The Cult of Influence. In much the same way that Google has defined a system that rewards those who produce findable content, there is a race on to develop a system that will reward those who wield the most social influence. … Gamification Nation. No we’re not taking about video games. Rather, game-like qualities are emerging within a number of social apps in your browser or mobile device. From levels, to leaderboards, to badges or points, rewards for participation abound. … Social Sharing. Ideas, opinions, media, status updates are all part of what makes social media a powerful and often disruptive force. The media industry was one of the first to understand this, adding sharing options to content, which led to more page views and better status in search results. What comes next in social sharing is more closely aligned with e-commerce or web transactions. … Social Television. For many of us, watching television is already a social act, whether it’s talking to the person next to you, or texting, tweeting, and calling friends about what you’re watching. But television is about to become a social experience in a bigger and broader sense. … The Micro Economy. Lastly as we roll into 2012, watch for a more social approach to solving business problems through a sort of micro-economy… a new future reality where economic value is directly negotiated and exchanged between individuals over institutions.”

      WMG: “Social Media Analytics – A lot of the platforms I deal with in Social Media Analytics were in the process of being acquired and as I am the most connected with this space than any other, I’ll start with it… by the end of 2012, most of them will have been acquired. … Google, as I covered, will enter the space as a collection system and PR type dashboard… Google will become the market leader, forcing standards in Social Media Measurement that industry needs but lacked the consensus to enact. … As a result of the imminent appearance of Google in 2012 as the emerging market leader in SMM, the remaining independent firms will face choices of consolidation (mergers of disparate platforms) or will hurry off to sell themselves to advertising, marketing, market research or PR agencies that haven’t been able to scale social listening, successfully. … Analytics platforms will improve or incorporate mobile Analytics, which, to a large extent, has been lacking in the first and second generation platforms. … It’s not much of a stretch that as more and more people are using mobile devices, and the mobile devices are becoming more powerful, that more time will be spent generating social media, and that by the end of 2012, social media data will, for all it’s limitations, be a must have for most businesses to capture. … I think there’s a good bet that Web Analytics and Social Media Analytics will merge in 2012…

      ZDNet: “CRM 2012 Forecast – The Era of Customer Engagement – Part IWhat customer engagement does mean (so there is no nebulosity here) is the company’s and the customer’s relationship is defined by the customer’s ongoing involvement with the company for their own specific reasons. The company doesn’t have to know all of them. – It does mean that it is an era where the engagement the customer has with the company is controlled by the customer – and it can be at any level. … It does mean that the company model is to provide the customer with the products, services, tools and experiences that the customer needs to make an intelligent decision on how they want to be (selectively) engaged with the company. … It does mean the provision of a measurable result when it comes to that engagement via direct or indirect impact on revenue or some other key performance indicators that show the value of the engagement to the company – and the customer. … It does mean the use of systems of engagement … which are systems that foster the interaction of the company with the customer. … The Era of the Social Customer Ends…CRM began to morph into Social CRM, business into social business, and internal collaboration became more than just an advanced idea and was put into practice at many of the Global 2000 companies and some even smaller than that. … For the first time, we began seeing leading academicians and consultants, like Dr. V. Kumar, create a quantifiable metric for the revenue impact that social customers were having on a company that was designed to work with the traditional measure of customer lifetime value (CLV). …The Era of Customer Engagement Begins – The social customer is no longer a customer to gawk out, just a customer to deal with – like any other customer, with one explicit difference. … What defines the Era of Customer Engagement more than anything is that so-called social channel strategy is now a normal part of multichannel strategy for the company. To be clear, customer engagement means that customers are part of the company’s collaborative value chain. The customer selects how they want to interact with you, and hopefully uses your products, services, tools and consumable experiences to make that decision.

      PG: “CRM 2012 Forecast-The Era of Customer Engagement Begins- Part IIGamification, while often over hyped and misunderstood, is a concept that has increasingly important business value.Insight Solutions will emerge as a technology category of its own – One thing that we can’t ignore (okay, that I can’t ignore) is that if customer engagement is to work, then insights into how customers want it to work are becoming increasingly necessary. The current generation of social media monitoring tools with a few exceptions – Radian6 and Attensity come immediately to mind… There are a number of emerging players in this space which I’m calling ‘insight solutions’ who have been misplaced in or evolved from other market categories. … This is not to say that more ‘traditional’ analytics such as text and sentiment analysis, business intelligence, etc are going to be replaced or suffering. In 2012, they will be even more important than they are now. … Analytics as a whole is becoming fundamental to all business strategy. 2012 brings more of that than ever and the rise of a new category customer-focused solution that provides a combination the surfacing of dynamic information and the analysis of that behavior as dynamically as it is surfaced. … In 2011, we saw a significant shift away from the pure left-brained messaging of CRM toward a much stronger focus on customer interactions, engagement and behaviors. … Social marketing becomes an integral part of an explosive marketing automation sector – In other words, there is a recognition that social channels are now part of the mainstream and that they are additions to the channels that we’ve reached customers on traditionally. … 2012 will bring us continued explosive growth in marketing, especially social marketing because we have reached ubiquity when it comes to utilizing social channels as part of campaign planning.

      ORR: “Five big data predictions for 2012 – This year has seen consolidation and engineering around improving the basic storage and data processing engines of NoSQL and Hadoop. That will doubtless continue, as we see the unruly menagerie of the Hadoop universe increasingly packaged into distributions, appliances and on-demand cloud services. … Hadoop’s batch-oriented processing is sufficient for many use cases, especially where the frequency of data reporting doesn’t need to be up-to-the-minute. However, batch processing isn’t always adequate, particularly when serving online needs such as mobile and web clients, or markets with real-time changing conditions such as finance and advertising. … Your own data can become that much more potent when mixed with other datasets. For instance, add in weather conditions to your customer data, and discover if there are weather related patterns to your customers’ purchasing patterns. … As data science teams become a recognized part of companies, we’ll see a more regularized expectation of their roles and processes. One of the driving attributes of a successful data science team is its level of integration into a company’s business operations, as opposed to being a sidecar analysis team. … [I]sualization fulfills two purposes in a data workflow: explanation and exploration. While business people might think of a visualization as the end result, data scientists also use visualization as a way of looking for questions to ask and discovering new features of a dataset. – If becoming a data-driven organization is about fostering a better feel for data among all employees, visualization plays a vital role in delivering data manipulation abilities to those without direct programming or statistical skills.

  • Gerrit Eicker 09:08 on 29. December 2011 Permalink
    Tags: , 2012, , , , Cloud Platform, Cloud Platforms, , , , , , , , , , , , , , , , , , , Mobile Platforms, , , , , , , , , , , , ,   

    Mobile and Cloud Platform Wars 

    IDC: 2012 will be the year of mobile and cloud platform wars as IT vendors vie for leadership; http://eicker.at/MobileCloudWars

     
    • Gerrit Eicker 09:08 on 29. December 2011 Permalink | Reply

      IDC: “One year ago, International Data Corporation (IDC) predicted that the IT industry’s next dominant platform, built on mobile computing, cloud services, social networking, and big data analytics technologies, would begin its transition into the mainstream. Today, spending on these technologies is growing at about 18% per year and is expected to account for at least 80% of IT spending growth between now and 2020. With future market revenues at stake, IDC predicts that 2012 will be marked by some of the first high-stakes battles as companies seek to position themselves for leadership in these critical and fast-growing technology areas. … Overall, IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics. … 2012 will also be the Year of Mobile Ascendency as mobile devices (smartphones and media tablets) surpass PCs in both shipments and spending and mobile apps, with 85 billion downloads, generate more revenue than the mainframe market. The mobility market will see heated competition in 2012 as Microsoft joins the crucial battle for dominance in the mobile operating system (OS) market and the Kindle Fire challenges the iPad in the media tablet market. … Competition will also characterize the world of cloud services in 2012 as the strategic focus shifts from building infrastructure to the creation of application platforms and ecosystems. Here the battle for enterprise platform dominance is just getting underway with established players like IBM, Microsoft, and Oracle facing serious challenges from Amazon, Google, Salesforce.com, and VMware. … Social networking technologies – especially where they are being accelerated by mobile technologies – will be recognized as a mandatory component in every major enterprise IT vendors’ strategy. As a result, IDC expects a number of major IT vendors to make ‘statement’ acquisitions in social business while others continue to expand their community platforms. … Finally, Big Data will earn its place as the next ‘must have’ competency in 2012 as the volume of digital content grows to 2.7 zettabytes (ZB), up 48% from 2011. Over 90% of this information will be unstructured (e.g., images, videos, MP3 files, and files based on social media and Web-enabled workloads) – full of rich information, but challenging to understand and analyze. … The number of intelligent, communicating devices on the network will outnumber ‘traditional computing’ devices by almost 2 to 1 within next 24 months, changing the way we think – and interact – with each other and devices on the network.

  • Gerrit Eicker 19:41 on 27. December 2011 Permalink
    Tags: , 2012, , , , , , , , , , , , , , , , , , Information Management, , , , , , , , , , , , , , , Technology Means, Technology Outcomes, ,   

    IT: Cloud, Social, Mobile, Information 

    Gartner: Cloud, social, mobile and information combine to transform the IT landscape in 2012; http://eicker.at/IT2012

     
    • Gerrit Eicker 19:41 on 27. December 2011 Permalink | Reply

      Gartner: “Four IT forces, IT consumerization and new technology styles are forcing IT organizations to see they can’t control IT spending. They must actively manage technology investments inside and outside IT. … This Predicts 2012 special report highlights how the control of technology and technology-driven decisions is shifting out of the hands of IT organizations. New forces that are not easily controlled by IT are pushing themselves to the forefront of IT spending. Specifically, the forces of cloud computing, social media and social networking, mobility and information management are all evolving at a rapid pace. … These technological evolutions in the workplace are largely happening despite the controls IT normally places on the use of technologies. The cloud offers new delivery styles and options that are industrialized in a value chain that renders on-premises IT systems and expertise as only part of the overall delivery of IT capabilities to the company. Social computing is allowing collaboration, and a shift of behavioral patterns of users and the communities in which they work. Mobility offers new access channels to applications and data, and at the same time provides end users with a wide variety of device choices. The combination of cloud, social computing and mobility can be used to increase geographic diversity and raise the productivity of virtual teams. Users expect to get access to personal, work, business applications and data from any device, anytime and anywhere. – Finally, the concept of ‘big data’ is beginning to forever alter the relationship of technology to information consumption, as data coming from multiple federated sources and in structured and unstructured forms must now be analyzed using new methodologies foreign to many IT departments. … As the relationship between ‘technology means’ and ‘technology outcomes’ becomes ever clearer, stakeholders of all kinds are gaining a sharper understanding of how technology decisions will impact the business, and are raising the bar in terms of expectations for success.”

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