Tagged: 2D Code Toggle Comment Threads | Keyboard Shortcuts

  • Gerrit Eicker 07:38 on 16. August 2011 Permalink
    Tags: , , 2D Code, , 3D Bioprinting, , , , , , , Biometric Authentication, , , Computer-Brain Interface, , Context-Enriched Services, , , Extreme Information Management, Extreme Information Processing, , Gesture Recognition, Group Buying, Hosted Virtual Desktops, Human Augmentation, , , Image Recognition, In-Memory Database Management Systems, , , Internet TV, , , , Machine-to-Machine Communication Services, , , , Mesh Networks, , , , , Mobile Robots, Natural Language Question Answering, , NFC Payment, , Peak of Inflated Expectations, Plateau of Productivity, , , Private Cloud Computing, , , Quantum Computing, Slope of Enlightenment, , Social TV, , Speech-to-Spech Translation, , , , , Technology Trigger, Trough of Disillusionment, , Video Analytics, , , , , Wireless Power   

    Gartner Hype Cycle: Technologies 2011 

    Gartner Hype Cycle: eReaders, mobile apps, predictive analytics mainstream adopted soon; http://eicker.at/HypeCycle2011

    • Gerrit Eicker 07:39 on 16. August 2011 Permalink | Reply

      Gartner: “‘The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that IT managers should consider in developing emerging-technology portfolios… ‘Hype Cycle for Emerging Technologies‘ targets strategic planning, innovation and emerging technology professionals by highlighting a set of technologies that will have broad-ranging impact across the business,’ said Jackie Fenn, vice president and Gartner fellow. ‘It is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that may not be broadly acknowledged but that Gartner believes have the potential for significant impact.’ – ‘Themes from this year’s Emerging Technologies Hype Cycle include ongoing interest and activity in social media, cloud computing and mobile,’ Ms. Fenn said. ‘On the social media side, social analytics, activity streams and a new entry for group buying are close to the peak, showing that the era of sky-high valuations for Web 2.0 startups is not yet over. Private cloud computing has taken over from more-general cloud computing at the top of the peak, while cloud/Web platforms have fallen toward the Trough of Disillusionment since 2010. Mobile technologies continue to be part of most of our clients’ short- and long-range plans and are present on this Hype Cycle in the form of media tablets, NFC payments, quick response (QR)/color codes, mobile application stores and location-aware applications.’ – Transformational technologies that will hit the mainstream in less than five years include highly visible areas, such as media tablets and cloud computing, as well as some that are more IT-specific, such as in-memory database management systems, big data, and extreme information processing and management. In the long term, beyond the five-year horizon, 3D printing, context-enriched services, the ‘Internet of Things’ (called the ‘real-world Web’ in earlier Gartner research), Internet TV and natural language question answering will be major technology forces. Looking more than 10 years out, 3D bioprinting, human augmentation, mobile robots and quantum computing will also drive transformational change in the potential of IT.”

      Gartner: “Many of the technologies featured on this Hype Cycle contribute to the four themes featured in Gartner’s recent report on top technology trends ‘Technology Trends That Matter’. – The connected world: Advances in embedded sensors, processing and wireless connectivity are bringing the power of the digital world to objects and places in the physical world. This is a slow-moving area, but one that is now accelerating with the growing pervasiveness of low-cost, embedded sensors and cameras. Relevant entries on this year’s Hype Cycle include the broad trend referred to as the Internet of Things; identification technologies, such as NFC payments (which will lead to broader use of NFC for other applications); QR/color code and image recognition; application layers, such as augmented reality, context-enriched services and location-aware applications; and communication technologies, such as machine-to-machine communication services and sensor mesh networks. Although this area will take at least another decade to unfold fully, many interesting and profitable opportunities will arise along the way. – Interface trends: User interfaces are another slow-moving area with significant recent activity. Speech recognition was on the original 1995 Hype Cycle and has still not reached maturity, and computer-brain interfaces will evolve for at least another 10 years before moving out of research and niche status. However, a new entry for natural language question answering recognizes the impressive and highly visible achievement of IBM’s Watson computer in winning TV’s Jeopardy! general knowledge quiz against champion human opponents. Gesture recognition has also been launched into the mainstream through Microsoft’s Kinect gaming systems, which is now being hacked by third parties to create a range of application interfaces. Other areas continue to progress more slowly, including speech-to-speech translation, augmented reality and virtual assistants, while virtual worlds remain entrenched in the trough after peaking in 2007. – Analytical advances: Supporting the storage and manipulation of raw data to derive greater value and insight, these technologies continue to grow in capability and applicability. Predictive analytics is approaching maturity, but researchers and developers continue to apply and improve the core techniques for new data sources. Image recognition is driving new capabilities in search, retail and social media, and also contributes to advances in other areas, such as augmented reality and video analytics, for customer service. Social analytics continues to take advantage of new sources and types of social information. Computational advances, such as in-memory database management systems and big data, take the scope and scale to new levels. – New digital frontiers: Crossing the traditional boundaries of IT, new capabilities are reaching levels of performance and pricing that will fundamentally reshape processes and even industries. Examples on this year’s Hype Cycle include 3D printing and bioprinting (of human tissue), and mobile robots.”

  • Gerrit Eicker 07:32 on 15. August 2011 Permalink
    Tags: , , 2D Code, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Quick Response Code, Quick Response Codes, , , , , , , , , Webcam   

    2D Codes Adoption 

    2D codes, like barcodes or QR codes, are adopted fast: 14M Americans scanned codes in June 2011; http://eicker.at/2Dcodes

    • Gerrit Eicker 07:33 on 15. August 2011 Permalink | Reply

      Wikipedia: “A barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally, barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in 2 dimensions (2D). Although 2D systems use a variety of symbols, they are generally referred to as barcodes as well. Barcodes originally were scanned by special optical scanners called barcode readers, scanners and interpretive software are available on devices including desktop printers and smartphones.

      Wikipedia: “A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.”

      ComScore: “…found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). … ‘QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,’ said Mark Donovan, comScore senior vice president of mobile. ‘For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.'”

      VB: “What this means for marketers and other decision-makers today is that QR codes, while rapidly evolving and gaining in adoption, are still far from being a mainstream technology. As a tool for reaching a diverse audience for a range of goods and services, QR codes have not yet arrived. Nevertheless, their popularity is growing rapidly – one report from QR company Jumpscan estimates a 1200% increase in QR code scanning during the last six months of 2010. … Around 58 percent of scans occurred while users were at home, with an additional 40 percent of users saying they scanned codes while in retail stores. As previously mentioned, traditional magazines and newspapers led the pack of QR code sources, coming in at 49.4 percent of user responses. Around 35 percent of respondents said they scanned codes on product packaging.”

      RWW: “[I]t is still very early in the adoption of technologies capable of reading QR codes. This June, smartphone adoption in the U.S. was up 8% over the preceding three months, but there are still 155 million American mobile phone users who don’t have smartphones at all. The number of people unable to scan QR codes is more than 10 times the number of QR code users in comScore’s data. It’s still very early to draw conclusions about how this technology will impact the Web and its users.

      SPR: “I’m not saying don’t use QR Codes. There are a variety of applications where an element of utility, instant gratification or discovery makes perfect sense and a QR Code can be the best path to that goal – assuming your audience falls into the smart phone user/scanner profile. Don’t forget to track and analyze how the codes are being used.

      AdAge: “The spread of 2-D barcodes and icons through magazines hasn’t been matched by independent data on whether readers actually use them – until now. – Four percent of readers who noted ads with 2-D barcodes in the first half of this year actually took out their phones and snapped a picture at least once, new research from GfK MRI Starch Advertising Research has revealed. … Here are the best-performing magazine ads with 2-D barcodes in the first half of this year.

      HAD: “How to put your logo in a QR code – I’ll fully admit I geeked out a little, but in the process I figured out some of the theory behind embedding logos in QR codes. … For this ‘how-to,’ I’m going to walk through the process of modifying a Version 6 QR code.”

  • Gerrit Eicker 07:37 on 9. July 2008 Permalink
    Tags: , 2D Code, , , , , , , , , ,   

    Barcode Art 

    The Britannica blog republishes some great examples of creative barcode usage or ‘barcode art’; http://is.gd/OSw

Compose new post
Next post/Next comment
Previous post/Previous comment
Show/Hide comments
Go to top
Go to login
Show/Hide help
shift + esc