Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
Tagged: Activity Streams Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Diaspora Communications
Diaspora social communications: superusing Diaspora, the federated Web, the early days; http://eicker.at/DiasporaCommunications
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Gerrit Eicker
Diasporial: “One of the first things I fell for in Diaspora was its neat marriage of two posting methods: a unidirectional ‘blasting’ option to reach the general public and a two-way ‘sharing’ model for more intimate exchanges… sooo basically a Twitter and a Facebook. Through the proper use of aspects, posts could now either spark a conversation among select friends or publish a message to the entire Internet. … With the recent introduction of Markdown formatting, I’ve noted a increase in longer, well thought-out posts more resembling blog entries than status updates begin to appear in my activity stream, which tickles me pink… You can actually use this system to pre-publish a thought and gather comments on it before full out blogging about it… ‘But I’m a famous celebrity. What does this mean for me?‘ The benefits are surreal. You don’t have to rely on some lame ‘fan’ or ‘group’ pages: people can connect to the real you, and you can control what your subscribers see simply through carefully watching what you post as ‘Public’. Your real friends can be put into their own specific aspects where you can tell them all about your new yacht or perfume line, while the rest of the Internet will receive your public updates about book signings or that new charity you’re promoting.”
Diasporial: “I’m pretty sure that everyone on the Diaspora platform has their own story about how they found Diaspora, made friends, and got into the network. Some of us have enjoyed it more than others. Regardless, the fact of the matter is that this is a very opportune moment for a community to come together and really shine. … [T]he biggest thing about Diaspora is not its features, but the community that surrounds it. Several times a day, I’ll check in and notice great conversations going on by people that originally didn’t know each other at all. In fact, I’ve made a good handful of friends there, from all walks of life. The best part is that it’s not just a bunch of Linux nerds. There are people there that are passionate about film, technology, art, philosophy, literature, you name it. It is a community of passion, and it continues to grow on a daily basis.”
Diasporial: “The early days of Diaspora – a personal story – While writing this I realise how hard it is to put the pre-alpha experience into words. I am sure that those who were there with me at the time feel the same nostalgia and the same enthusiasm as I feel. Having been an early adopter on pre-alpha Diaspora is definitely something I am proud of. The whole look and feel of Diaspora was just great and the people I met were all very kind and loving. The software iterated with the speed of lightning and every time your account got reset you just knew that something had changed. Rather than feeling bad about the data loss, you would just sign up again as quickly as you could to find out what’s new.”
- Follow Diasporial: via RSS, on Diaspora, on Twitter
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jo jmatic
»[T]he biggest thing about Diaspora is not its features, but the community that surrounds it. Several times a day, I’ll check in and notice great conversations going on by people that originally didn’t know each other at all. In fact, I’ve made a good handful of friends there, from all walks of life. The best part is that it’s not just a bunch of Linux nerds. There are people there that are passionate about film, technology, art, philosophy, literature, you name it. It is a community of passion, and it continues to grow on a daily basis.”«
Sehr gut gesagt. »Gefällt mir« :)
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Gerrit Eicker
Indeed, Diasporial is definitely a must read. ;)
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Gerrit Eicker
Facebook News Feed: Relevance?
Facebook redesigns its news feed for more relevance: resistance is futile; http://eicker.at/FacebookNewsFeedRelevance
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Gerrit Eicker
Facebook: “Starting today, it will be easier to keep up with the people in your life no matter how frequently or infrequently you’re on Facebook. … Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff. All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner. … Ticker shows you the same stuff you were already seeing on Facebook, but it brings your conversations to life by displaying updates instantaneously.”
Guardian: “‘Lame,’ snarks Brandi Genest Weeks on the Facebook blog. ‘Quite frankly I don’t want Facebook deciding who is most important in my life. I want my news feed to just go chronologically and if I want to hide posts from someone, I will. Stop changing. You’re becoming MySpace and I left there for a reason.’ – Ouch. And 845 people ‘Liked’ Brandi’s comment. Almost 500 disgrunted Facebook users concurred with Fiona Robinson, who blasted: “NOOOO! I STILL want ‘most recent’ at the top like it used to be, so we have the OPTION of seeing what has been posted most recently instead of what Facebook deems a ‘top story’. This is total garbage. … Once the ticker is populated with my friends’ Spotify tunes, Vevo videos or Wall Street Journal stories, then I’m interested. How about you?”
RWW: “Whenever Facebook launches a major re-design, there is a user outcry. Partly that’s because Facebook is known for its clumsy and confusing design, partly it’s because people are resistant to change. This time round though, the main issue is that Facebook is trying to be something it is not: a newspaper. … Don’t get me wrong, I applaud many of the changes that Facebook has recently made and is about to make. … Lists for friends, media sharing, filtering information that you see on your homepage through the Subscribe button. All of those are features that enhance Facebook’s core purpose: to be asocial network. And just as importantly, all of those features are directly controlled by the user. Not by Facebook’s software.”
GigaOM: “The repeated use of the term ‘newspaper’ makes it obvious that Facebook wants this new feature to be about more than just seeing updates from your friend’s birthday party – and it could become especially interesting when combined with another new Facebook feature: the launch of the ‘Subscribe’ service, which allows users to follow and get updates from people or sources they are not friends with, in much the same way that Twitter does. Facebook has been promoting that feature as a way to stay connected to what celebrities and journalists are doing, and it seems likely that many of those items could wind up on the top of your ‘personal newspaper‘ thanks to the news feed changes.”
GigaOM: “The new updates show that Facebook is still in the midst of the ‘launching season’ CEO Mark Zuckerberg first discussed in June, when it announced a new video chat feature with Skype. With the company’s f8 developer conference coming up this Thursday, something tells me that Facebook still has a few more big announcements up its sleeve.”
AF: “Lest any of us mistake the redesigned news feed and official ticker launch as Facebook giving away the goods before the f8 developers conference this week, Schact said that the company has plenty of other things to announce at the annual event on Thursday. – Of course, users of Facebook will likely grumble about the changed formatting and then decide they like this layout when the next one comes through – that happens every time the site revamps its layouts.”
Gerrit Eicker
Active Twitter Users
Twitter: 100 million active users around the globe turn to Twitter to share their thoughts; http://eicker.at/ActiveTwitterUsers
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Gerrit Eicker
Twitter: “Five years ago, Twitter came to life when @jack sent the first Tweet to his seven followers. Now, 100 million active users around the globe turn to Twitter to share their thoughts and find out what’s happening in the world right now. – More than half of them log in to Twitter each day to follow their interests. For many, getting the most out of Twitter isn’t only about tweeting: 40 percent of our active users simply sign in to listen to what’s happening in their world. – Twitter’s global reach gives a voice to people around the world and as far away as the International Space Station. After launching Hindi, Filipino, Malay and Simplified and Traditional Chinese in the coming weeks, Twitter will support 17 different languages.”
RWW: “If this news sounds vaguely familiar, it’s because the five-year-old microblogging service reached 100 million user accounts awhile ago. These new numbers refer to active users, which CEO Dick Costolo defines as people that sign into Twitter and use the site at least once a month. … In April, Twitter publicly confirmed that it had surpassed 200 million user accounts, a number that has presumably grown since then. This means that at least 50% of Twitter accounts are sitting dormant, according to the company’s own numbers. … The service is being used to publish an average of 230 million tweets per day, which works out to more than a billion tweets every week.”
TNW: “55% of Twitter’s active users are active on mobile, which is an increase of 40% quarter over quarter. Twitter is also getting 400 million unique visitors a month total, this points to a huge number of users that visit Twitter just for information without participating. … Twitter has experienced massive growth this year, bolstered by popular public events like the Womens World cup as well as unrest like the London Riots and disasters like the earthquakes and Tsunami in Japan.”
VB: “Microblogging social network Twitter is in the process of closing a new $400 million funding round, reports CNN Money. – The new funding is the second of two $400 million rounds that puts the startup’s valuation at an estimated $8 billion.”
Gerrit Eicker
RSS is Not Mail
1. RSS is not mail. 2. RSS is not mail… Use Fever to effectively filter your filters; http://eicker.at/RSSIsNotMail
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Gerrit Eicker
ARS, Cheng: “On the surface, RSS seems great for those of us who want to keep up on everything happening on the Internet—and I mean everything. … Twice in as many weeks during the month of August, I was forced to go without my precious RSS feeds. … Dare I say it, but the quality of my life and work improved when I went without RSS. And I think it might for you, too. … Making a conscious (or unconscious, as the case may be) decision to scan through 20-something RSS items a few times per hour means that you’re constantly interrupting what you were doing in order to perform another task. Even if it’s a brief task, the very act of breaking your concentration means it will impact the focus and flow of whatever got shoved to the background, and it takes longer to resume that task later when you’re done with the RSS scan. … Forrester Research told Ars that, according to its most recent RSS usage numbers, only six percent of North American, Internet-using consumers used an RSS feed once per week or more. … I highly recommend taking a break for a few days to find interesting content the “old fashioned” way. You might find that RSS is slowly nickel and diming your time away, one feed at a time.”
Arment: “RSS is a great tool that’s very easy to misuse. And if you’re subscribing to any feeds that post more than about 10 items per day, you’re probably misusing it. … RSS is best for following a large number of infrequently updated sites: sites that you’d never remember to check every day because they only post occasionally, and that your social-network friends won’t reliably find or link to. – I currently subscribe to 100 feeds. This morning, I woke up to 6 unread items: one each from 6 of my feeds. Granted, it’s a Sunday on a holiday weekend, so this is a pretty low-activity day. On high-activity days, I usually wake up to about 25 items.”
Winer: “I read yet-another article about how RSS readers do it wrong, and reward people for using Twitter as their feed reader. This pains me, because it’s not RSS’s fault, it’s the fault of people who designed RSS readers to work like mail programs. RSS is not mail, and when you try to make it mail, you make something that doesn’t work. … If you miss five days of reading the news because you were on vacation (good for you!) the newspaper you read the first day back isn’t five times as thick as the normal day’s paper. And it doesn’t have your name on the cover saying ‘Joe you haven’t read 1,942,279 articles since this paper started.’ It doesn’t put you on the hook for not reading everything anyone has ever written. The paper doesn’t care, so why does your RSS reader?”
Gerrit Eicker
Lift
Obvious (the Twitter founders) goes Lift: unlocking human potential through positive reinforcement; http://eicker.at/Lift
Gerrit Eicker
Yammer Goes Salesforce
WSJ: Yammer and Salesforce start collaborating regarding activity streams; http://eicker.at/YammerSalesforce
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Gerrit Eicker
WSJ: “Today Yammer will announce that it will work with another application, and it’s a big one: Salesforce.com. The folks at Yammer used Force.com, Salesforce’s development platform, and Yammer’s own API, to grab activity stream data from within Salesforce. Sales leads, deals, marketing campaigns and all sorts of other activity that gets entered into Salesforce.com become objects that can appear directly within a Yammer stream, which is essentially as easy to keep track of and interact with as a Facebook stream. … In fact, a Facebook stream is exactly what Yammer CEO David Sacks compares it to. ‘A few months ago we released an activity stream API that lets any application push activity stories into Yammer, the same way that Zynga can push items like the latest Mafia Wars score into your Facebook stream,’ he says. … The comparison to Facebook is no accident: Yammer’s technology is based on Facebook’s Open Graph protocol.“
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Gerrit Eicker
RWW: “Yammer combined its APIs and Force.com to grab the activity stream information from within Salesforce, so that these objects can now be a part of the Yammer activity stream. … Now, those astute readers may realize that Salesforce has its own activity stream microblogging thing called Chatter, doesn’t this duplicate the function? Yes it does. But the bigger issue here is that Yammer is integrating things like crazy, before other software tools put their own activity streams inside their apps, just as Salesforce has done. Yammer is adding 200,000 customers a month, according to some press sources, and now stands at three million total customers, with half a million paid ones.”
VB: “Yammer is taking a shotgun approach to gathering data through partnerships instead of building up internal tools. Box.net, another enterprise 2.0 company, fleshes out its cloud storage product by integrating applications from the likes of Salesforce.com and Google to make its software more useful for enterprise companies. Yammer still intends to integrate with other enterprise companies that also have open APIs. …Yammer, which has 3 million verified corporate users. Around 80 percent of the largest companies in the world on the Fortune 500 list have deployed the enterprise social network. It’s one of a number of stars in the enterprise 2.0 space – along with companies like collaboration service Huddle and cloud storage provider Box.net – that are taking lessons learned from Web 2.0 applications like Twitter and Facebook to the enterprise.”
Gerrit Eicker
Gartner Hype Cycle: Technologies 2011
Gartner Hype Cycle: eReaders, mobile apps, predictive analytics mainstream adopted soon; http://eicker.at/HypeCycle2011
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Gerrit Eicker
Gartner: “‘The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that IT managers should consider in developing emerging-technology portfolios… ‘Hype Cycle for Emerging Technologies‘ targets strategic planning, innovation and emerging technology professionals by highlighting a set of technologies that will have broad-ranging impact across the business,’ said Jackie Fenn, vice president and Gartner fellow. ‘It is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that may not be broadly acknowledged but that Gartner believes have the potential for significant impact.’ – ‘Themes from this year’s Emerging Technologies Hype Cycle include ongoing interest and activity in social media, cloud computing and mobile,’ Ms. Fenn said. ‘On the social media side, social analytics, activity streams and a new entry for group buying are close to the peak, showing that the era of sky-high valuations for Web 2.0 startups is not yet over. Private cloud computing has taken over from more-general cloud computing at the top of the peak, while cloud/Web platforms have fallen toward the Trough of Disillusionment since 2010. Mobile technologies continue to be part of most of our clients’ short- and long-range plans and are present on this Hype Cycle in the form of media tablets, NFC payments, quick response (QR)/color codes, mobile application stores and location-aware applications.’ – Transformational technologies that will hit the mainstream in less than five years include highly visible areas, such as media tablets and cloud computing, as well as some that are more IT-specific, such as in-memory database management systems, big data, and extreme information processing and management. In the long term, beyond the five-year horizon, 3D printing, context-enriched services, the ‘Internet of Things’ (called the ‘real-world Web’ in earlier Gartner research), Internet TV and natural language question answering will be major technology forces. Looking more than 10 years out, 3D bioprinting, human augmentation, mobile robots and quantum computing will also drive transformational change in the potential of IT.”
Gartner: “Many of the technologies featured on this Hype Cycle contribute to the four themes featured in Gartner’s recent report on top technology trends ‘Technology Trends That Matter’. – The connected world: Advances in embedded sensors, processing and wireless connectivity are bringing the power of the digital world to objects and places in the physical world. This is a slow-moving area, but one that is now accelerating with the growing pervasiveness of low-cost, embedded sensors and cameras. Relevant entries on this year’s Hype Cycle include the broad trend referred to as the Internet of Things; identification technologies, such as NFC payments (which will lead to broader use of NFC for other applications); QR/color code and image recognition; application layers, such as augmented reality, context-enriched services and location-aware applications; and communication technologies, such as machine-to-machine communication services and sensor mesh networks. Although this area will take at least another decade to unfold fully, many interesting and profitable opportunities will arise along the way. – Interface trends: User interfaces are another slow-moving area with significant recent activity. Speech recognition was on the original 1995 Hype Cycle and has still not reached maturity, and computer-brain interfaces will evolve for at least another 10 years before moving out of research and niche status. However, a new entry for natural language question answering recognizes the impressive and highly visible achievement of IBM’s Watson computer in winning TV’s Jeopardy! general knowledge quiz against champion human opponents. Gesture recognition has also been launched into the mainstream through Microsoft’s Kinect gaming systems, which is now being hacked by third parties to create a range of application interfaces. Other areas continue to progress more slowly, including speech-to-speech translation, augmented reality and virtual assistants, while virtual worlds remain entrenched in the trough after peaking in 2007. – Analytical advances: Supporting the storage and manipulation of raw data to derive greater value and insight, these technologies continue to grow in capability and applicability. Predictive analytics is approaching maturity, but researchers and developers continue to apply and improve the core techniques for new data sources. Image recognition is driving new capabilities in search, retail and social media, and also contributes to advances in other areas, such as augmented reality and video analytics, for customer service. Social analytics continues to take advantage of new sources and types of social information. Computational advances, such as in-memory database management systems and big data, take the scope and scale to new levels. – New digital frontiers: Crossing the traditional boundaries of IT, new capabilities are reaching levels of performance and pricing that will fundamentally reshape processes and even industries. Examples on this year’s Hype Cycle include 3D printing and bioprinting (of human tissue), and mobile robots.”
Gerrit Eicker
Google Plus Stream
The Google Plus Stream needs fixes: it’s like Twitter without clients or Facebook without EdgeRank; http://eicker.at/GooglePlusStream
Gerrit Eicker
Data Markets
Valeski: Read the terms of service for social media services before you complain about privacy; http://eicker.at/DataMarkets
Gerrit Eicker 07:34 on 14. December 2011 Permalink |
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“