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  Gerrit Eicker 07:00 on 31. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Business ( 1,192 ), Media ( 621 ), Media Business ( 7 ), Net ( 2,755 ), News Business ( 34 ), News Media ( 56 ), News Sites ( 11 ), Web ( 3,322 )   

  News Sites: Self Advertising 

  The biggest single advertiser on news sites is the news organisation itself or its parent; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 29. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Business Models ( 71 ), IT ( 1,958 ), Media ( 621 ), Net ( 2,755 ), News ( 338 ), News Business ( 34 ), Targeting ( 28 ), Web ( 3,322 )   

  Highly Targeted Advertising: Not on News Sites! 

  Highly targeted advertising is a key component of the business model of Google and Facebook; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 27. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Behavioral Targeting ( 11 ), IT ( 1,958 ), Net ( 2,755 ), News ( 338 ), News Media ( 56 ), News Sites ( 11 ), Targeting ( 28 ), Web ( 3,322 )   

  News Sites: No Advertising Targeting 

  The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 25. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Business ( 1,192 ), Conservative, Net ( 2,755 ), News ( 338 ), News Business ( 34 ), News Media ( 56 ), News Sites ( 11 ), Web ( 3,322 )   

  News Sites: Standard Ads 

  Advertising news sites get appears to be standard ads that are available across many websites; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 23. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Business ( 1,192 ), Media ( 621 ), Net ( 2,755 ), News ( 338 ), News Business ( 34 ), News Media ( 56 ), News Sites ( 11 ), Web ( 3,322 )   

  News Sites: Little Success to Move Advertisers Online 

  Even top news websites have little success getting advertisers from traditional platforms to move online; http://eicker.at/NewsAdvertising

   
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  Gerrit Eicker 07:00 on 21. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Business ( 1,192 ), Display Advertising ( 43 ), Media ( 621 ), Media Business ( 7 ), Net ( 2,755 ), News ( 338 ), News Business ( 34 ), Web ( 3,322 )   

  News Sites: Advantage of Display Ads Growth? 

  Whether news sites will be able to take advantage of display ads growth is becoming less certain; http://eicker.at/NewsMedia2012

   
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  Gerrit Eicker 07:00 on 14. October 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Content Distribution ( 9 ), Facebook ( 641 ), Media ( 621 ), Net ( 2,755 ), News ( 338 ), Revenue ( 14 ), Social Media ( 1,080 ), Web ( 3,322 )   

  Social Media: Rival for Advertising Revenues 

  Social media is an additional distributor of content, but also rival for advertising revenues; http://eicker.at/NewsMedia2012

   
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  Gerrit Eicker 07:00 on 16. August 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Net ( 2,755 ), News ( 338 ), News Business ( 34 ), News Media ( 56 ), Newspapers ( 148 ), Print ( 209 ), Print Advertising ( 2 ), Web ( 3,322 )   

  Print Advertising Losses 

  Losses in print advertising outpaced gains in digital revenue by a factor of roughly 10 to 1; http://eicker.at/NewsMedia2012

   
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  Gerrit Eicker 11:11 on 29. February 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Demographics ( 26 ), Google ( 648 ), Google Plus ( 88 ), Marketing ( 879 ), Nethnology ( 1,119 ), Social Media ( 1,080 ), Social Networks ( 445 ), Web ( 3,322 )   

  Google Plus: Biographical Data 

  TC: Why #GooglePlus doesn’t care if you never come back; http://j.mp/wBhNQr #Marketing http://eicker.at/GooglePlusSleepers

   
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  Gerrit Eicker 08:36 on 29. February 2012 Permalink
  Tags: .EN ( 3,425 ), Advertising, Content ( 174 ), Content Marketing ( 2 ), Content Strategy ( 7 ), Earned Media ( 2 ), Marketing ( 879 ), Media ( 621 ), Net ( 2,755 ), Nethnology ( 1,119 ), Organisation ( 420 ), Publishing ( 640 ), Sharing ( 127 ), Social ( 185 ), Social Media ( 1,080 ), Strategy ( 79 ), Web ( 3,322 )   

  Content Marketing 

  AdAge: What is #ContentMarketing? Will content replace advertising? Whose job is content? http://j.mp/wR6dZJ #ContentStrategy