News Sites: Self Advertising
The biggest single advertiser on news sites is the news organisation itself or its parent; http://eicker.at/NewsAdvertising
The biggest single advertiser on news sites is the news organisation itself or its parent; http://eicker.at/NewsAdvertising
Highly targeted advertising is a key component of the business model of Google and Facebook; http://eicker.at/NewsAdvertising
The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising
Advertising news sites get appears to be standard ads that are available across many websites; http://eicker.at/NewsAdvertising
Even top news websites have little success getting advertisers from traditional platforms to move online; http://eicker.at/NewsAdvertising
Whether news sites will be able to take advantage of display ads growth is becoming less certain; http://eicker.at/NewsMedia2012
Social media is an additional distributor of content, but also rival for advertising revenues; http://eicker.at/NewsMedia2012
Losses in print advertising outpaced gains in digital revenue by a factor of roughly 10 to 1; http://eicker.at/NewsMedia2012
TC: Why #GooglePlus doesn’t care if you never come back; http://j.mp/wBhNQr #Marketing http://eicker.at/GooglePlusSleepers
AdAge: What is #ContentMarketing? Will content replace advertising? Whose job is content? http://j.mp/wR6dZJ #ContentStrategy