Failure
Walker: Failure is more than an option for advertising, it is a necessity; http://eicker.at/Failure
Walker: Failure is more than an option for advertising, it is a necessity; http://eicker.at/Failure
Media agency leaders: What the media agency of the future will look like; http://j.mp/9gUvYK
Forrester: Client companies must take the reins in the digital world rather than wait for shops; http://j.mp/d4U05H
Othmer, formerly Young and Rubicam: The internet? Non-traditional? That was beneath us; http://j.mp/7N9hMr
Mooney: The 21st-century ad is not something to be looked at, it is something to be used; http://j.mp/T8E7s
Analysts say Internet and ad agencies have no choice but to work together to make money from digital; http://tr.im/qgtm