No Social Graph
Ceglowski on social networks: The social graph is neither a graph, nor is it social; http://eicker.at/NoSocialGraph
Potentially Apple’s Siri changes how we interact with computers entirely: Siri, let’s talk! http://eicker.at/Siri
Apple: “Siri. Your wish is its command. – Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it. … Talk to Siri as you would to a person. Say something like ‘Tell my wife I’m running late.’ ‘Remind me to call the vet.’ ‘Any good burger joints around here?’ And Siri answers you. It does what you say and finds the information you need. And then it hits you. You’re actually having a conversation with your iPhone. … Siri not only understands what you say, it’s smart enough to know what you mean. So when you ask ‘Any good burger joints around here?’ Siri will reply ‘I found a number of burger restaurants near you.’ Then you can say ‘Hmm. How about tacos?’ Siri remembers that you just asked about restaurants, so it will look for Mexican restaurants in the neighborhood. And Siri is proactive, so it will question you until it finds what you’re looking for.”
Wikipedia: “Siri is a personal assistant application for iOS. The application uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. The iOS app is the first public product by its makers, who are focused on artificial intelligence applications. Siri was acquired by Apple Inc. on April 28, 2010. – Siri’s marketing claims include that Siri adapts to the user’s individual preferences over time and personalizes results, as well as accomplishing tasks such as making dinner reservations and reserving a cab. … Siri was founded in December 2007 by Dag Kittlaus (CEO), Adam Cheyer (VP Engineering), and Tom Gruber (CTO/VP Design), together with Norman Winarsky from SRI’s venture group. … It was announced on October 4, 2011 that Siri will be included with the iPhone 4S. The new version of Siri is deeply integrated into iOS, and offers conversational interaction with many applications, including reminders, weather, stocks, messaging, email, calendar, contacts, notes, music, clocks, web browser, Wolfram Alpha, and maps. Currently, Siri only supports English (US, UK, and Australia), German and French. … Siri is a spin-out from SRI International’s Artificial Intelligence Center, and is an offshoot of the DARPA-funded CALO project, described as perhaps the largest artificial-intelligence project ever launched.”
TC: “The integration with iOS seems to be just as impressive as we’ve been hearing: you can ask it to remind you to call someone before you leave the office, and it’ll automatically create an entry in the Reminders app, complete with a geo-fence just to be sure. You can also ask Siri to read your queued messages to you and make an appointment in the Calendar app. – The worst part so far? Siri indeed seems to require the iPhone 4S’s extra horsepower, because it appears to be a 4S exclusive. The kicker? Siri was originally a run-of-the-mill iPhone app. What a shame. – Siri will be a beta for the time being, as it only supports English, German, and French voice input, but there are more language add-ons and tweaks to come.”
WP: “As rumored, Apple’s doing some all-new voice-control AI stuff in iOS 5. It’s called Siri, which is the name of the app Apple bought for $200 million a couple years ago. … You can also ask Siri to look things up on Wikipedia for you, and Siri can use Wolfram Alpha to do more complicated calculations. Siri’s list of capabilities is near endless, including asking it to play genres of music for you, look up something on maps, or what the weather is. Our favorite question? ‘Siri, who are you?’ Siri responds: ‘I am your humble personal assistant.’ … The bad news? All this great stuff is only available for the iPhone 4S – Apple had to do something to force an upgrade! In all seriousness, some of this AI functionality can be incredibly processor intensive, so Siri might be leaning on the A5 chip quite heavily.”
MLS: “Siri Search, makes use of Yelp’s business ratings, thus this makes instantly makes Yelp a strong local competitor to Google Places. Yelp is now very relevant to your small business rankings. Google Places has been the big dog in local optimization or as I call it, Local Awesomeization… And your places ranking and profile completion has become very important for your local marketing.- Now, Siri, which is a virtual assistant will be able to find you anything you want… and it is using the Yelp Reviews to rank the recommendations. … Nuture your Yelp account now. Claim it, and begin getting good reviews. Local search is a science, and you have to get that information out there.”
GigaOM: “Apple’s intent when it bought Siri was rumored to be building a search engine, though Jobs defused that speculation by saying, ‘We have no plans to go into the search business. We don’t care about it – other people do it well.’ But Jobs also said earlier last year: ‘On a mobile device, search is not where it’s at, not like on the desktop. They’re (consumers are) spending all their time on these apps – they’re using apps to get to data on the internet, not generalized search.‘ – With Siri, Apple doesn’t have to get into the search game if it can use Siri to direct people to the apps, services and information they need. That’s probably not a big money-gainer for Apple, but it could put a hurt on rival Google, which relies on search advertising.”
TUAW: “Curious about the iPhone 4S’s new voice assistant feature? So were we. – [We] tracked down a set of example phrases that the new Siri voice assistant is capable of understanding. It turns out that Siri can handle many categories of voice interaction. – Without further ado, here they are, ordered by interaction category, along with Apple-supplied examples of using each category.”
FC: “Don’t let her dulcet voice and easygoing, eager-to-please manner fool you. Behind Siri, the voice-controlled personal assistant app destined to power Apple’s iPhone 4S, lies the heart of a hardened combat veteran. That’s because the technology was spun out of the Defense Advanced Research Projects Agency (DARPA), the Pentagon’s high-tech research and development arm. … For now it can only respond to simple commands, but the technology underlying it is anything but. The problem with most speech recognition technology has been that it has a hell of a time with all-too human variations in speech – accents, dialects, intonation, enunciation, and slang. Tell it you want to hide under ‘a rock’ and it might tell you about ‘Iraq.’ Like the dream of the paperless office, which the advent of the personal computer was supposed to herald, speech recognition often makes more work than it saves. Siri promises to change all that, and you should thank the wizards at DARPA. While they didn’t create the technology, they incubated it. … I can’t wait to tell that to my Siri-powered iPhone, although I doubt it’ll know how to respond – not yet, anyhow.”
TC: “The most talked about element of … Apple event had to be Siri. The new feature of the iPhone 4S, born out of Apple’s purchase of the company by the same name in 2010, looks amazing. But one thing never mentioned during the keynote was a key piece of technology behind Siri: Nuance. – We first reported that Siri would be a key part of iOS 5 back in March. As we dug deeper, we learned that Apple and Nuance were involved in negotiations to make sure this could be a reality. You see, Siri does not work without Nuance. … So, is Nuance a part of Apple’s implementation of Siri as well? Yes. Though, don’t bother trying to get anyone to admit that. …Nuance is powering Siri. But Apple clearly struck a deal with Nuance which precludes them from talking about it. This is Apple technology, this is not about Nuance, is how I imagine Apple may put it. Apparently, Nuance is happy enough with Apple’s undoubtedly large check for this licensing agreement that they are willing to keep quiet.”
RWW: “Apple finally introduced the availability of the voice-command personal assistant app it paid $200m for today, called Siri. The military spin-off technology was both widely loved and often panned when it was available independently; it was either lovable Skynet or a fish on a bicycle, depending on who you ask. I tended towards thinking it the latter, myself. … But what do I want as a user – on my iPhone? I want Swype! Swype is a keyboard program available on almost every smartphone in the world except the iPhone. … It’s the fastest way to provide input on a mobile device. It’s fabulous and it’s incredible that Swype isn’t on iOS yet. I assume it’s because of Apple’s strict control over interface design and unwillingness to provide options in design. … Time will tell, but I don’t think Siri is going to be a killer app on the iPhone. Will it be used more than the current iPhone voice control? We’ll see.”
TUAW: “Since the iPhone 4S features the same A5 processor as the iPad 2, owners of Apple’s current-gen tablet have wondered if it’s possible that Siri, Apple’s new voice assistant, might be offered on the iPad 2. … Voice Control as it now exists on the iPhone 3GS and iPhone 4 doesn’t function on the iPad or iPad 2, but there’s a reason for that: the existing commands would be essentially useless on those devices. … On the other hand, Siri’s commands would be immensely useful on the iPad. … In fact, we’ve done some digging into Siri and found that most of the actual work of understanding voice commands gets offloaded to external servers. In essence, the iPhone 4S and its built-in processing functions determine what you said, while Apple’s servers translate that into what you meant and send that information back to your iPhone. … For the time being, Siri remains an iPhone 4S exclusive and one we have yet to test for ourselves. We look forward to putting this innovative feature under our interrogation lights once the iPhone 4S is released on October 14.”
Waxy: “In 1987, Apple released this concept video for Knowledge Navigator [the rest of the video is newer, probably circa 1996 or so, but the Knowledge Navigator part is from 1987], a voice-based assistant combined with a touchscreen tablet computer. … Based on the dates mentioned in the Knowledge Navigator video, it takes place on September 16, 2011. The date on the professor’s calendar is September 16, and he’s looking for a 2006 paper written ‘about five years ago,’ setting the year as 2011. – And … at the iPhone keynote, Apple announced Siri, a natural language-based voice assistant, would be built into iOS 5 and a core part of the new iPhone 4S. – So, 24 years ago, Apple predicted a complex natural-language voice assistant built into a touchscreen Apple device, and was less than a month off.“
hi siri
Well, she won’t hear you at this place. ;)
Hi siri
Hello
Hi Siri
Sometimes she has a little attitude
Hey siri.
how you doing today.
Hi Siri
McAfee: The definition of workplace changes, dramatic increases in productivity could be ahead; http://eicker.at/VirtualOffice
Augmented reality will become the next big thing: popular, mainstream, mass culture, ubiquitous in 2011; http://eicker.at/1w
Google automates keyword determination and bidding for local business ads with Google Boost; http://eicker.at/GoogleBoost
Google: “Boost enables business owners to easily create online search ads from directly within their Google Places account. No ongoing management is needed after the initial set up, and this beta is currently available to select local businesses in San Francisco, Houston and Chicago. – Boost ads are eligible to appear in the ‘Sponsored Links’ section of Google.com and Google Maps search result pages. … To create your ad, all that is required is a short business description, a web or Place page, your business categories and a monthly budget. From there, our system automatically sets up your ad campaign – figuring out the relevant keywords that will trigger your ad to appear on Google and Google Maps, and how to get the most out of the budget you allotted.”
RWW: “As a program of Google Places, Boost could offer substantial monetization that would enable Places to experiment with other innovative location-based technologies outside of advertising. Consulting analyst firm PSFK has identified what it calls Pre-View, real-time data and video served up from local shops, as a key part of the future of retail, for example. Experiments or acquisitions in that field could be made all the more feasible by a fat pipeline of revenue produced by local advertising made easier through automation.”
SEL: “I just spoke to Google and discovered that agencies and third parties managing multiple SMB AdWords accounts cannot get access to these ads at present. I also discovered that $50 is the minimum monthly spend regardless of location or category. However dollar figures and estimated clicks will be category and be location sensitive. Advertisers can spend more than the suggested maximum by using the custom button to specify a higher or different amount.”
It is clearly an extension of a businesses investment in local and Google’s interest in all things local and mobile at the moment. However, my biggest concern is how will you be able to monitor and control spend and CPA?
Obviously you can only control your monthly spend: convenience vs. control.
Today, AI – artificial intelligence, is back in fashion and getting serious attention; http://tr.im/mf0S
Gerrit Eicker 10:21 on 11. November 2011 Permalink |
Ceglowski, Pinboard: “The Social Graph is Neither – Last week Forbes even went to the extent of calling the social graph an exploitable resource comprarable to crude oil, with riches to those who figure out how to mine it and refine it. I think this is a fascinating metaphor. If the social graph is crude oil, doesn’t that make our friends and colleagues the little animals that get crushed and buried underground? But right now I would like to take issue with the underlying concept, which I think has two flaws: I. It’s not a graph – This obsession with modeling has led us into a social version of the Uncanny Valley, that weird phenomenon from computer graphics where the more faithfully you try to represent something human, the creepier it becomes. As the model becomes more expressive, we really start to notice the places where it fails. Personally, I think finding an adequate data model for the totality of interpersonal connections is an AI-hard problem. But even if you disagree, it’s clear that a plain old graph is not going to cut it. – II. It’s Not Social – We have a name for the kind of person who collects a detailed, permanent dossier on everyone they interact with, with the intent of using it to manipulate others for personal advantage – we call that person a sociopath. And both Google and Facebook have gone deep into stalker territory with their attempts to track our every action. Even if you have faith in their good intentions, you feel misgivings about stepping into the elaborate shrine they’ve built to document your entire online life. … My hope is that whatever replaces Facebook and Google+ will look equally inevitable, and that our kids will think we were complete rubes for ever having thrown a sheep or clicked a +1 button. It’s just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online.”
GigaOM: “If you’ve ever gotten a little creeped out by the way social networks have invaded our lives, then you aren’t alone. There are a lot of people who enjoy using the social web, but struggle with it too. … The real problem with the social graph, he argues, is that it’s based around a series of troubling assumptions – including the idea that we can and should model human relationships, and for profit. As he says, ‘Imagine the U.S. Census as conducted by direct marketers – that’s the social graph.‘ – This is partly because the social web has really been spun off from the idea of the semantic web, and ways of describing connections between data that require all kinds of sleight-of-hand to work. How do you interpret messy relationships into things computers can understand, or translate meanings that are complex and constantly moving? … But he’s certainly right that mapping this stuff is very difficult, and perhaps impossible. … The real difference, however, is that while sociologists try to come up with ways to define interaction, technologists end up building systems that define the interactions that can happen. That means the processes behind today’s biggest social networks actually place themselves as a layer over human activity, as much as they help that activity exist. … This conflict is, I think, why Facebook is constantly struggling with privacy issues, or why the real names controversy on Google+ exploded. The social graph, to them, is an attempt to codify what people do rather than act as midwife to their ideas.”
Marks: “People choose to model different relationships on different sites and applications, but being able to avoid re-entering them anew each time by importing some or all from another source makes this easier. The Social Graph API may return results that are a little frayed or out of date, but humans can cope with that and smart social sites will let them edit the lists and selectively connect the new account to the web. Having a common data representation doesn’t mean that all data is revealed to all who ask; we have OAuth to reveal different subsets to different apps, if need be. – The real value comes from combining these imperfect, scrappy computerized representations of relationships with the rich, nuanced understandings we have stored away in our cerebella. With the face of your friend, acquaintance or crush next to what they are saying, your brain is instantly engaged and can decide whether they are joking, flirting or just being a grumpy poet again, and choose whether to signal that you have seen it or not.”
ORR: “It’s hardly surprising that the founder of a ‘bookmarking site for introverts’ would have something to say about the ‘social graph.’ But what Pinboard’s Maciej Ceglowski has penned in a blog post titled ‘The Social Graph Is Neither’ is arguably the must-read article of the week. – The social graph is neither a graph, nor is it social, Ceglowski posits. … But if today’s social networks are troublesome, they’re also doomed, Ceglowski contends, much as the CompuServes and the Prodigys of an earlier era were undone. It’s not so much a question of their being out-innovated, but rather they were out-democratized. As the global network spread, the mass marketing has given way to grassroots efforts.“