ACSI Social Media 2011
ACSI: Social media services struggle with customer satisfaction. Facebook opens door for Google Plus; http://eicker.at/ACSISocialMedia2011
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Gerrit Eicker
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Gerrit Eicker
Adoption of Online Marketing Services
Local businesses: the adoption of online marketing services; http://eicker.at/2d Chart: http://eicker.at/2e (via @SocialTimes)
Gerrit Eicker
Colours of the Web
The most powerful colours in the [Web] world: Colors of the top 100 Web brands; http://j.mp/aHmXeB #Blue vs. #Red
Gerrit Eicker
Would Media Prefer a Less Open Internet? Yes.
Diller on Google-Verizon proposal: Does not preserve net neutrality, full stop, or anything like it; http://j.mp/cJNRyh
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Gerrit Eicker
NYT: “Most media companies have stayed mute on the subject, but in an interview this week, the media mogul Barry Diller called the proposal a sham. … Mr. Diller asserted that the Google-Verizon proposal ‘doesn’t preserve net neutrality, full stop, or anything like it.’ Asked if other media executives were staying quiet because they stand to gain from a less open Internet, he said simply, ‘Yes.’“
Gerrit Eicker
Google Remains #1
Nielsen: Bing captured 11% of searches in August but Google remains a distant number one with 65%; http://j.mp/w5e5w
Gerrit Eicker
Bloglines Dies
Bloglines‘ founder Mark Fletcher, who sold to Ask.com in 2005, is ready to jump ship; http://is.gd/4j0A
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pherwarth
Seltsames Gefühl, diese Nachricht in Bloglines zu lesen. ;-) Muss ich bald umsatteln?
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Gerrit Eicker
Ich bin auch etwas irritiert: Zwar nutze ich schon lange NetNewsWire, aber wenn ich Bloglines aufrufe, wird der Großteil meiner Feeds ganz normal geladen. We’ll see.
Gerrit Eicker 08:54 on 26. July 2011 Permalink |
ACSI: “The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with customer experience analytics firm ForeSee Results. Despite a small improvement this year, Facebook (+3% to 66) is the lowest-scoring site, not only in the social media category, but of all measured companies in this report. The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience. – ‘We don’t know yet how Google+ will fare, but what we do know is that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest,’ said Larry Freed, president and CEO of ForeSee Results. ‘An existing dominance of market share like Facebook has is no longer a safety net for a company that is not providing a superior customer experience.‘ – Facebook is just one story emerging from today’s report. The ACSI E-Business Report covers three categories of e-business: social media, portals and search engines, and online news. This is the twelfth annual report of its kind, allowing companies and analysts to track the performance of these organizations over time by a critical metric: customer satisfaction. – Wikipedia (+1% to 78) takes the top spot, while YouTube (+1% to 74) comes in a distant second. Myspace drops from this year’s Index because there were not enough users to create a statistically significant sample. Overall, social media is one of the lowest-scoring industries measured by the ACSI – only airlines, newspapers, and subscription television services score lower. – Google leads the search engine and portals category (up 4% to 83), but Bing follows closely, jumping an impressive 7% in one year to 82. Anything over 80 is generally considered an excellent score. Bing has grown in market share over the last year and makes up roughly 17% of the search engine market, up from 9% last year. – ‘While Google+ is the challenger to Facebook’s established dominance in the social media sphere, in the search engine wars, Google is king and Bing is hoping to be a contender,’ added Freed. ‘Last year, Google’s customer satisfaction score was three points higher than Bing’s. This year, that gap narrows to one point. Bing is showing it can challenge Google in terms of revenue, market share, and the customer experience.‘”