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  • Gerrit Eicker 07:41 on 13. October 2011 Permalink
    Tags: , , , Barcode Scanner, Barcodes, , , , , , , , eBay Mobile iOS SDK, , , , , iOS SDK, , Magento, Magento Extension Marketplace, , Milo, Milo API, , , Multichannel, , , , , PayPal Access, , , RedLaser, Seamless Commerce, , , , , , , , , X.commerce, X.commerce Ecosystem, X.commerce Innovate Developer Conference, Zong, Zong SDK   

    X.commerce 

    eBay’s X.commerce wants to be the future platform of technology-powered buying and selling; http://eicker.at/Xcommerce

     
    • Gerrit Eicker 07:41 on 13. October 2011 Permalink | Reply

      X.commerce: “See it first at the Innovate Developer Conference. A seamless commerce experience – any time, anywhere, any way. That’s what consumers want, and that’s what technology is making possible. Now the capabilities developers and merchants need to compete and win in an increasingly complex, fast-changing environment are available in one place.”

      X.commerce: “Technology is completely transforming the relationship between consumers and merchants. – Consumers today want and expect more choices in how and where they shop. And multi-channel innovations – online, offline, mobile, and the fast-blurring spaces in between – are delivering. Consumers are also armed with more knowledge before they buy. Reviews and recommendations. Daily deals. Barcode scanning and instant price comparison. So as today’s consumers use technology innovations to seize control, the question is how can merchants of all sizes keep up? … X.commerce is the future of technology-powered buying and selling. – It’s more than e-commerce. More than marketing automation. More than mobile transactions. It’s the first end-to-end, multi-channel commerce technology platform designed for all the ways consumers choose to shop today. And it’s the only platform that combines the power of eBay, PayPal, Magento, and all the ground-breaking commerce capabilities within the eBay Inc. family.”

      X.commerce: “For starters, X.commerce is available today, free to registered users with premium services to be added over time. We’ve also added a wide range of technology assets in the eBay portfolio to the X.commerce ecosystem, including Magento, RedLaser, Milo, and Zong. These new technologies combined with existing assets from eBay and PayPal allow us to offer a complete collection of commerce capabilities to merchants and developers. – We were also joined by Facebook’s Katie Mitic for a discussion on how shopping has become increasingly social and people-centric. Katie also showed off the fact that Facebook’s new Open Graph functionality will be integrated into eBay Inc.’s X.commerce open commerce ecosystem. … We also joined PayPal in announcing a new trusted commerce identity system, PayPal Access, which lets consumers shop safely and easily across web with just their PayPal usernames and passwords. This is a big move with major implications for merchants and consumers alike.”

      X.commerce: “The technology assets in the eBay Inc. portfolio collectively represent the most robust, scalable, commerce platforms currently available in the retail industry. They offer developers the opportunity to create new applications and capabilities that play perfectly into evolving consumer shopping practices. These assets, which will be available on X.commerce, include: Magento, the feature-rich, open-source e-commerce solution, launched a new version of Magento Connect: The Magento Extension Marketplace. – The newly opened API from Milo allows developers to create apps that localize the benefits of online shopping by searching the inventory of local stores in real-time. With Milo, developers everywhere can harness the power of local commerce for their app or website. – RedLaser, the free barcode scanning application for mobile comparison shopping, is previewing a new iOS application offering a refreshed look and new features. – With thousands of apps already available on the Android Market, Zong’s SDK makes it easier for developers to get paid on the Android platform. – The eBay Mobile iOS SDK will be available soon to developers in the X.commerce ecosystem who have an eBay Developer Program account. The iOS SDK will contain APIs to help developers build mobile apps specifically designed to enhance the eBay selling and buying experiences.”

      TC: “‘We’re at an inflection point’, eBay CEO John Donahoe said from the stage at Innovate, eBay’s brand new developer conference that launched today in San Francisco. ‘We’ll see more change in how consumers shop and pay in the next three years than we’ve seen in the last 15 years’. – Donahoe’s prediction for the future came as context for giving a more complete introduction today to X.commerce, the platform formed by eBay and its nest eggs PayPal, Magento and GSI – designed to create a robust, full-service and ‘open’ eCommerce solution. The eCommerce solution ‘to rule them all’, one might say. … One of the more anticipated announcements to come out of Innovate was a partnership between the world’s largest social network and eBay, which will see the latter integrating Facebook’s Open Graph… The virtual shopping experience is a long ways off from one that mimics its offline counterpart, and I’ve yet to be convinced that just because one of my grade school friends interacted with a product on Facebook, which then popped up in my news stream, that I’m more likely to interact with that product and buy it just because of some loose social connection manifesting while I’m in the process of turning off more Facebook sharing features. Yes, it adds to a brand’s network, and if I’m browsing friends’ profiles and see a product I want to learn about before buying, this is a great conversation starter.”

      WSJ: “EBay officially unveiled Wednesday its X.commerce online shopping platform as a way to encourage developers to build new online shopping tools, a move that comes as the company is pressing ahead with a transformation from online marketplace to comprehensive Internet retailer. – EBay said X.commerce will draw developers to an open platform, and enable them to build new shopping and payment tools for merchants that will be used by eBay’s marketplaces and PayPal units. The move is reminiscent of efforts by Apple Inc. to entice developers into building apps for its iOS platform, and by Facebook Inc. to encourage the creation of tools for its social network.”

      Forbes: “EBay launched its new X.Commerce platform today at its conference in San Francisco, opening up technology for developers to build new commerce tools and services for merchants–as well as a marketplace for merchants and developers to buy and sell them. – The open platform is designed to enable developers to quickly build applications that connect to a variety of online and offline commerce services, including eBay properties such as PayPal, Magento, GSI Commerce and Milo. … On the social front, eBay announced a partnership with Facebook to integrate Facebook’s new Open Graph technology into eBay’s Magento and X.Commerce developers. This will enable developers to post a variety of actions that consumers take back to Facebook–such as ‘Jack bought Adidas shoes,’ and the like. … It will be interesting to see if eBay announces further integration with Facebook to, for example, bring Facebook social information to eBay about buyers and sellers.

      ZDnet: “PayPal Access becomes the Facebook Connect for online payments – Essentially, PayPal Access is a login, identity system that simplifies shopping for customers by keeping track of multiple passwords and accounts. Even more simply, think of it as Facebook Connect for PayPal. – In theory, and likely in practice in time, this will make online shopping more seamless than anything we’ve even seen before. To get started, all users need to do is login to participating websites with their existing PayPal accounts. That should automatically bring up preferred shipping and billing addresses and more.”

  • Gerrit Eicker 07:32 on 15. August 2011 Permalink
    Tags: , , , , , , , , Barcodes, , , , , , , , , , , , , , , , , , , , , , , , , , , , Quick Response Code, Quick Response Codes, , , , , , , , , Webcam   

    2D Codes Adoption 

    2D codes, like barcodes or QR codes, are adopted fast: 14M Americans scanned codes in June 2011; http://eicker.at/2Dcodes

     
    • Gerrit Eicker 07:33 on 15. August 2011 Permalink | Reply

      Wikipedia: “A barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally, barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in 2 dimensions (2D). Although 2D systems use a variety of symbols, they are generally referred to as barcodes as well. Barcodes originally were scanned by special optical scanners called barcode readers, scanners and interpretive software are available on devices including desktop printers and smartphones.

      Wikipedia: “A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.”

      ComScore: “…found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). … ‘QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,’ said Mark Donovan, comScore senior vice president of mobile. ‘For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.'”

      VB: “What this means for marketers and other decision-makers today is that QR codes, while rapidly evolving and gaining in adoption, are still far from being a mainstream technology. As a tool for reaching a diverse audience for a range of goods and services, QR codes have not yet arrived. Nevertheless, their popularity is growing rapidly – one report from QR company Jumpscan estimates a 1200% increase in QR code scanning during the last six months of 2010. … Around 58 percent of scans occurred while users were at home, with an additional 40 percent of users saying they scanned codes while in retail stores. As previously mentioned, traditional magazines and newspapers led the pack of QR code sources, coming in at 49.4 percent of user responses. Around 35 percent of respondents said they scanned codes on product packaging.”

      RWW: “[I]t is still very early in the adoption of technologies capable of reading QR codes. This June, smartphone adoption in the U.S. was up 8% over the preceding three months, but there are still 155 million American mobile phone users who don’t have smartphones at all. The number of people unable to scan QR codes is more than 10 times the number of QR code users in comScore’s data. It’s still very early to draw conclusions about how this technology will impact the Web and its users.

      SPR: “I’m not saying don’t use QR Codes. There are a variety of applications where an element of utility, instant gratification or discovery makes perfect sense and a QR Code can be the best path to that goal – assuming your audience falls into the smart phone user/scanner profile. Don’t forget to track and analyze how the codes are being used.

      AdAge: “The spread of 2-D barcodes and icons through magazines hasn’t been matched by independent data on whether readers actually use them – until now. – Four percent of readers who noted ads with 2-D barcodes in the first half of this year actually took out their phones and snapped a picture at least once, new research from GfK MRI Starch Advertising Research has revealed. … Here are the best-performing magazine ads with 2-D barcodes in the first half of this year.

      HAD: “How to put your logo in a QR code – I’ll fully admit I geeked out a little, but in the process I figured out some of the theory behind embedding logos in QR codes. … For this ‘how-to,’ I’m going to walk through the process of modifying a Version 6 QR code.”

  • Gerrit Eicker 07:37 on 9. July 2008 Permalink
    Tags: , , , , , , , Barcodes, , , ,   

    Barcode Art 

    The Britannica blog republishes some great examples of creative barcode usage or ‘barcode art’; http://is.gd/OSw

     
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