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  Gerrit Eicker 07:48 on 21. August 2010 Permalink
  Tags: .EN ( 3,425 ), Adaptation ( 7 ), Advertising ( 474 ), Amazon ( 96 ), Amazon.com ( 2 ), Business ( 1,192 ), Call to Action, Consumers ( 122 ), Content ( 174 ), Cross-selling, Customers ( 90 ), Design ( 108 ), eCommerce ( 108 ), Filters ( 11 ), IA ( 10 ), Information Architecture ( 17 ), IT ( 1,958 ), Long Tail ( 11 ), Marketing ( 879 ), Markets ( 596 ), Merchandising ( 5 ), Net ( 2,755 ), Nethnology ( 1,119 ), Online Shopping ( 26 ), Organisation ( 420 ), Product Assortment, Quotes ( 584 ), Recommendations ( 22 ), Reviews ( 36 ), Sales ( 119 ), Sales Volume, Shoppers ( 6 ), Shops ( 21 ), Testing ( 7 ), Traffic ( 53 ), Turnovers, Usability Testing ( 5 ), Web ( 3,322 ), Webdesign ( 89 )   

  Amazon: a Template for Shops? 

  Bustos: Amazon, the gold standard in eCommerce, and 10 reasons not to copy them; http://j.mp/9cAdZC (via @mseibert)
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  Gerrit Eicker 18:26 on 9. August 2010 Permalink
  Tags: .EN ( 3,425 ), Action ( 4 ), Advertising ( 474 ), Arguments ( 2 ), Benefits, Branding ( 189 ), Branding Abilities, Brands ( 197 ), Call to Action, Communications ( 594 ), Consumers ( 122 ), Consumption ( 39 ), Copywriting ( 8 ), Creativity ( 40 ), Design ( 108 ), Effectiveness ( 11 ), Engagement ( 45 ), Eye-catching, Flow ( 3 ), Involvement ( 2 ), Magazines ( 53 ), Marketing ( 879 ), Newspapers ( 148 ), Photos ( 59 ), Print ( 209 ), Print Advertising ( 2 ), Quotes ( 584 ), Readers ( 41 ), Reading ( 74 ), Stopping Power, Stories ( 4 ), Storytelling ( 17 )   

  Does Print Advertising Still Work? 

  Sawyer: What is wrong with print advertising? Nothing. But what is wrong with my ad? http://j.mp/9bNRR8

   
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  Gerrit Eicker 17:10 on 4. February 2010 Permalink
  Tags: .EN ( 3,425 ), A/B Testing ( 5 ), Call to Action, Content ( 174 ), Copywriting ( 8 ), Design ( 108 ), eCommerce ( 108 ), IT ( 1,958 ), Landing Pages ( 11 ), Leads ( 4 ), Marketing ( 879 ), Multivariate Testing ( 2 ), Net ( 2,755 ), Nethnology ( 1,119 ), Redesign ( 34 ), ROI ( 10 ), Sales ( 119 ), Subscriptions ( 27 ), Usability ( 79 ), Usability Testing ( 5 ), Web ( 3,322 ), Webdesign ( 89 )   

  Landing Page Makeovers 

  Every page is a landing page, but when it comes to a call to action, testing and makeovers are key; http://j.mp/bxdAq8

  Landing Page Tips « Wir sprechen Online. is discussing. Toggle Comments