Tagged: Campaign Analysis Toggle Comment Threads | Keyboard Shortcuts

  • Gerrit Eicker 08:40 on 7. October 2011 Permalink
    Tags: , , , , , Call Metrics, Call Tracking, Campaign Analysis, , , , , Click to Call, , Conversion Tracking, Conversion Tracking Metrics, , CTC, , , , Google Call Tracking, Google Click to Call, Google CTC, , , , , , , , , Mobile Analytics, Mobile Customers, , , Mobile Tracking, , , Offline Tracking, , , , ,   

    Google Call Tracking 

    Google enables and optimises call tracking from mobile landing pages; http://eicker.at/GoogleCallTracking

     
    • Gerrit Eicker 08:41 on 7. October 2011 Permalink | Reply

      Google: “Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature to advertisers over a year ago, we’ve had more than half a million customers globally run campaigns with phone extensions. – Two of the most common ways to get mobile customers to call you are either by listing your phone number on a click-to-call ad, or adding your phone number onto your website. It’s easy to measure calls from a click-to-call ad from your Campaign reports, but it can be more challenging to track the calls made by consumers clicking on the phone number on your website. – Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages. … You’ll now be able to attribute clicks on your phone number or ‘call’ button back to the AdWords campaign, ad group, ad or keyword that brought a customer in. As this is a new tracking metric, there won’t be new charges or changes to CPCs. We hope that this new metric will give advertisers and agencies new, richer information on the value and returns from their mobile advertising.

      Google: “This January [2011], we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today. In fact, over the past three months we’ve seen the number of Google advertisers using phone extensions on mobile grow 28% month-over-month, globally. What’s more, Click-to-call ads on both Google Search and Display Networks are generating millions of calls every month on mobile. – We’re excited to see this response to Click-to-call ads and we’re only just getting started! … For more insight into the performance of your Phone Extensions and Call-only Creative ads, enable the AdWords Call Metrics feature. Using a dynamically assigned Google Voice number, Call Metrics provide campaign-level statistics on the number of phone leads generated by your AdWords ads including call duration and caller area code. Currently, Call Metrics is only available to a limited number of US advertisers, but we plan to bring this feature to more advertisers in the coming months.”

      SEL: “Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said ‘Click-to-Call ads are generating millions of calls every month.‘ – Calls and call metrics are increasingly important to Google because they’re a form of ‘offline’ conversion tracking that provides more visibility on the true efficacy of keywords and campaigns. … Google’s Click to Call program has relied to date on AdWords phone extensions. Phone numbers in mobile ads (on smartphones) are highlighted, users click them and initiate calls. Those calls are tracked. … For the present the new tracking capability is free. On the PC side Google charges $1 per completed call for its call tracking capability. I’m speculating by analogy that Google may eventually charge a fee for the service. They have not indicated to me that they will however.

  • Gerrit Eicker 07:59 on 30. September 2011 Permalink
    Tags: , , , , Campaign Analysis, , , , , Chartbeat, , GA, , , Google Analytics Filters, , Google Analytics Real-time, , , , , , , , , , , , Real-time Stats, Real-time Web Analysis, Real-time Web Analytics, , , , , , , , , , , , , , , , , , , , , , , , Woopra   

    Google Analytics: Real-time 

    Google Analytics goes real-time, finally: What’s happening on your site right now? http://eicker.at/GoogleAnalyticsRealTime

     
    • Gerrit Eicker 08:00 on 30. September 2011 Permalink | Reply

      Google: “What’s happening on your site right now? – Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens. … One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic. … You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the ‘New Version’ link in the top right of Google Analytics. … We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time.

      Google: “We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can’t meet in their entirety. Today we’re addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium. … Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports – Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions – Service and support – experts to guide customized installation, and dedicated account management on call – all backed by 24/7 support – Guarantees – service level agreements for data collection, processing and reporting”

      RWW: “Google Analytics, the super dominant free web analytics platform, has to date offered analytics that were roughly 24 hours behind. The wait to stop waiting has come to an end and today the company announced that Google Analytics is now rolling out real-time reporting to its users. … My prediction: Google Analytics is going to become a much bigger part of the company and a much broader offering in the future than it is today. With the recent purchase of startup Postrank, Google will be able to offer real-time social media analytics soon. As the definition of the web expands into and beyond mobile, into and beyond other newly connected devices, the Google Analytics offering will expand allong with the world’s understanding of information. It will organize all that information and now it has laid the groundwork do it in real time and for a fee.

      TC: “Google Analytics, the immensely popular suite of tools that Google offers to help webmasters track their site traffic, is getting a big boost this week: the service has launched a real-time dashboard that updates with user events as they happen. – That’s a big deal, as it brings Google more in line with popular real-time analytics products like Chartbeat, which allows you to track things like how many people are currently on your site, and how much traffic each individual article has gotten in the last few minutes. … In addition to Real-Time, today the Analytics team has also announced a premium tier for enterprise companies who want more support (and datapoints tracked) than Google offers with its free service. Google says that for an unspecified price, companies will be able to get phone support, SLA guarantees, and increased data limits.”

      VB: “For quite some time, Google Analytics has offered webmasters a free way to measure traffic of their sites 24 hours after the action occurs. But since real-time traffic startups like Chartbeat (a service we use) and Woopra came onto the scene, Google Analytics has looked slow in comparison. Thankfully, that’s remedied with these new stats tools, which include social media impact and campaign measurement.”

      LM: “Real-Time reports do not include profile filtering. That extra processing step is currently bypassed in the interest of optimizing speed. So even if you’re looking inside a filtered profile, keep in mind that no data is being filtered out of the Real-Time reports. – Let me emphasize that this doesn’t mean that all your GA data is now real-time. Some of GA’s standard reports have deep functionality that also requires too much processing to be reported instantly. You have to look in the Real-Time reports for real-time data.”

c
Compose new post
j
Next post/Next comment
k
Previous post/Previous comment
r
Reply
e
Edit
o
Show/Hide comments
t
Go to top
l
Go to login
h
Show/Hide help
shift + esc
Cancel