Google Analytics: Flow Visualization
Google introduces Flow Visualization for Google Analytics: visitors flow and goal flow; http://eicker.at/GAFlowVisualization
Tagged: Clickpath Analysis Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Safari 5
Apple releases Safari 5, adds better HTML5, CSS3 support, Safari Reader and Extensions; http://j.mp/9byGdU
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Gerrit Eicker
The Safari Reader is an enormous evolutionary step in web browser development: reading, printing, forwarding gets a major update. Back side for publishers: clickpath analysis becomes harder, actionable elements or online advertising must be positioned above the fold on longer pages and (text-)linked within the content.
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Gerrit Eicker
TC: “Speaking of Chrome and Firefox, while Safari 5 will bring a 30% performance increase over Safari 4, Apple is also saying that the new version is 3% faster than the latest stable build of Chrome (5.0) and twice as fast as Firefox 3.6. All of this is based on SunSpider JavaScript tests of Apple’s latest Nitro engine. – Safari is also adding a new feature called ‘Reader’ which will make it easier to read webpages by taking away all the excess design (and ads).”
RWW: “When Safari Reader detects an article, an icon appears in the address field. Click it and it will display the whole article on one clean page, presumably without links, sidebars or dancing banditos. Think print-ready page. There are options to enlarge, print or send via email.”
MW: “The new Safari Reader feature seems akin to Web-based services like Readability, giving you the option of viewing a Web page in a slimmed-down, scrollable view that eliminates many of the distracting elements. Safari 5 can detect both single and multipage articles and allows you to toggle the Reader mode to display the article, print it, or share it via e-mail.”
TNW: “The other notable inclusion is Safari Reader ‘making it easy to read single and multipage articles on the web by presenting them in a new, scrollable view without any additional content or clutter.'”
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Martin Seibert
I like the idea of Safari Reader. I am curious if it will be able to compete with my combination of Google Reader, NetNewsWire and InstaPaper …
The increase of speed is even more thrilling. I am eager to find out if it is really faster than Chrome.
Gerrit: What is your experience so far?
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Gerrit Eicker
I love it. Safari 5 is slightly faster but the best part of it is the Safari Reader: it makes reading long articles super easy even on badly layouted pages (includes those with multiple pages per article). This is a huge (r)evolution!
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Gerrit Eicker
The Safari Reader integrates bravely with my news reading habits: NWW (besides others) defines the “what”. Safari Reader becomes the new “read now” tool of choice. Instapaper stays for “read later”.
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Martin Seibert
In a disciplined world, there should never be a read now, should there?
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Gerrit Eicker
I’m pretty curious. ;)
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Martin Seibert
In that case, you should rather be disciplined, as long as you consider reading web news “working”. If its “leisure time”, no one cares if you use it efficiently.
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Gerrit Eicker
Of course I am: following defined news (reader/ing) time slots. ;)
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Gerrit Eicker 09:06 on 20. October 2011 Permalink |
Google: “[A]t Web 2.0 Summit [we] unveiled the release of ‘Flow Visualization’ in Google Analytics, a tool that allows you to analyze site insights graphically, and instantly understand how visitors flow across pages on your site. Starting this week, ‘Visitors Flow’ and ‘Goal Flow’ will be rolling out to all accounts. Other types of visualizers will be coming to Google Analytics in the coming few months, but in the meantime, here’s what you can expect from this initial release. … The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source (or any other dimensions) so you can see their journey, as well as where they dropped off. … Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. Because the goal steps are defined by the site owner, they should reflect the important steps and page groups of interest to the site. In this first iteration, we’re supporting only URL goals, but we’ll soon be adding events and possibly other goal types. … These two views are our first step in tackling flow visualization for visitors through a site, and we look forward to hearing your feedback as all users begin experiencing it in the coming weeks. We’re excited to bring useful and beautiful tools like these to help you understand your site, so stayed tuned for more!”
SEL: “Path analysis has historically been a feature that provided little insights on user behavior, mainly because visitors behave in such non linear ways that it is hard to learn something from their paths, even when looking at aggregated data. The best option to path analysis has been to analyze micro conversions, i.e. looking at each page and trying to learn if the page has fulfilled its objective. However, the visualizations below bring some interesting approaches that will be very helpful for web analysts. … As some might recognize, the visualization used on this feature is very similar to the one created by Charles J. Mainard shown below. This image, created in a 1869 to describe Napoleon’s disastrous Russian campaign of 1812, displays several variables in a single two-dimensional image…”
LM: “I need Red Bull. Seriously, I can’t keep up with all the new features and announcement coming from Google Analytics lately. In the last few months, they’ve released a new interface, real-time data, multi-channel funnels, Google Analytics Premium, Google Webmaster Tools integration, plot rows, site speed report, new mobile reports, social media tracking, and now Flow Visualization. You can read their official announcement, but ours is much more informative [and we have video!]. … Navigation Flow: provides a graphical representation of your start/end nodes, and the paths to or from your site that your visitors follow. When you create a navigation flow, you have the option to identify a single page by URL, or to create a node that represents a group of pages whose URLs match a condition, for example, all pages whose URL contains a particular product identifier like shirts or jackets. … Sometimes, things are best explained with video. This is one of those times, so sit back, relax, and enjoy this brief tour through this new feature.“