Facebook Pages Timeline Live
GigaOM: #Facebook updates Pages to user Timelines; http://j.mp/zT3Cbn #FacebookPages http://eicker.at/FacebookPagesTimeline
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Gerrit Eicker
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Gerrit Eicker
Facebook Pages Timeline
AdAge: Facebook to release Facebook Timeline for Facebook Pages this month; http://eicker.at/FacebookPagesTimeline
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Gerrit Eicker
Twitter’s Ecosystem
Loukide: Restricting developers undermines the ecology that made Twitter valuable; http://eicker.at/TwittersEcosystem
Gerrit Eicker
Faceted Identity
Being yourself online becomes a challenge when faceted identities and faceted lives collide; http://eicker.at/FacetedIdentity
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Gerrit Eicker
Farnham/Churchill [PDF]: “We found that for many people identity is faceted across areas of their lives, that some of these facets are incompatible, and that this incompatibility impacts levels of self-reported worry about sharing in social technologies, particularly in social networks. Family emerged as the most important facet of people’s lives, and younger, working men without children reported the highest levels of incompatibility across facets. Further research will be needed to explore the nature of these incompatibilities. People with higher levels of incompatibility were more likely to use email, and to a lesser extent Facebook, to support different areas of their lives, especially adult and media activities. – These results are consistent with the argument that identity and social context are tightly intertwined, and that tools that enable faceted identity and sharing across segmented areas of people’s lives will greatly improve user experiences of social media. Email, which enables more personal, private sharing had a much higher level on our measure of social intensity than did Facebook. Although users expressed appreciation for keeping in touch with their extended network in Facebook, they use email for their more private, bounded sharing. People with higher levels of faceted identity had higher levels of usage of social technologies overall, however they also expressed more worry about sharing, especially in social networks. Social networks in particular need better tools for intimate, private sharing – honoring the boundaries between different areas of people‟s faceted lives.”
Gerrit Eicker
Social Commerce II.
The 5th C of community: social commerce besides content, conversation, connection, continuity; http://eicker.at/SocialCommerce
Gerrit Eicker
Best Global Brands 2010
Same procedure as every year: Google and Apple gain strongly in the Best Global Brands rankings 2010; http://j.mp/d6C9XU
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Gerrit Eicker
Interbrand: “IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the ‘Best Global Brands.’ Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list. … A number of prominent brands faced extraordinary crisis in 2010 resulting in stalled growth, value loss and in the case of BP, failure to make the ranking this year. BP’s environmental disaster and inability to make good on its brand promise of ‘Beyond Petroleum’ led to it falling off of the list and helped competitor Shell emerge as an industry leader, now ranked number 81, up from number 92 in 2009.”
Interbrand on Google: “As Google continues its upward path, it increasingly finds it difficult to reconcile its brand promise, ‘Don’t be evil,’ with the realities of a powerful global brand. Although it continues to leverage this messaging through investments in Google.org (its not-for-profit philanthropic arm) and a number of other initiatives, its access to user information and what it is doing with it is increasingly being scrutinized. Recently, it compromised a key value – trust – when it violated 176 million users’ privacy with Google Buzz. And though its effort to pull out of China, which was censoring the search engine, and realign with its message demonstrated its commitment to its promise, only a few months later, it was quietly persuaded to work with the regime again. Still, Google’s reach and record for innovation is undisputed. Expect the brand to continue to diversify and expand, even as it experiences increasing backlash.”
Interbrand on Apple: “Apple had another great year. Negative buzz over the iPad name was quickly replaced by glowing sales and avid converts. Meanwhile, the iPhone 4’s sales reached the 1.5 million mark its first day. It continues to control its messages very carefully, which creates enormous buzz and anticipation. Advertising campaigns and interactive websites remain distinct and consistent, keeping the role of brand exceptionally high. If the brand has one fault, it’s the failure to provide perfectly functioning new products. This year, iPhone 4’s reception glitches warranted a public apology from Steve Jobs – and left the door wide open for public criticism. Apple could also improve its corporate citizenship profile, which remains neutral. While it partners with the PRODUCT (RED) Global Fund, this remains relatively unknown.“
Gerrit Eicker
Consistency
What do you think will the Coca-Cola logo look like in 123 years? http://tr.im/uU4t (via @houellebeck)
Gerrit Eicker
Consistent Position
Ritson: “Make sure that everything a brand is associated with is consistent with its position”; http://is.gd/1dLV
AdAge: “Facebook will bring its Timeline profile pages to brands this month in the U.S., according to executives briefed on the company’s plans. – At its F8 conference in September, Facebook introduced a dramatic transformation of profile pages for its more than 800 million users with the Timeline format… At the time of the announcement, the company said it would wait to roll out the new feature for brands. Facebook VP-Marketing and Business Partnerships David Fischer said Timeline for brands would be ‘consistent’ with the Timeline look-and-feel, but not a carbon copy. – The new pages for brands will start in beta with a handful of partners and then be released to more marketers in stages… Timeline has significant implications for Facebook fan-page management. One top consideration is that a brand’s Facebook presence no longer must date to when it joined the site but can be represented with content populating its Timeline from throughout its history.”
RWW: “Facebook will soon bring Timeline to brand pages. Currently Timeline is only available for Facebook user profiles. It transforms the Facebook experience from a fly-by bulletin board and events site to a scrapbook-esque, lifestreaming version of a social networked reality both past and present. … On February 29, Facebook will host fMC, its first-ever event specifically for marketers – and Timeline brand pages will no doubt be a part of it. … We reached out to Facebook. Here’s what they said: ‘As we said at f8, we believe that consistency in both functionality and appearance increase use of Facebook,’ a Facebook spokesperson told ReadWriteWeb. ‘We hope to make Pages more consistent with the Timeline in the future, but we have nothing further to share at this time.‘”
IF: “Marketers have been dreaming up ways to use Timeline for businesses since the new profile debuted at f8, but Timeline hasn’t been an option for brands because the social network requires companies use pages instead of profiles. … Timeline could be a significant improvement for pages, which users typically visit once to Like but they rarely return or spend much time on them. … A big question remains: what will happen to tab applications? Many pages – from top global brands to small local businesses – have invested in iFrame apps to welcome users to their pages or provide additional experiences. The company has frequently changed the size of tabs, forcing developers to redesign their apps, and it could do so again. … The last time Facebook redesigned profile pages in December 2010, business pages got a matching update in February.“