Pinteresting
Shareaholic: Pinterest drives more referral traffic than Google Plus, YouTube, LinkedIn combined; http://eicker.at/Pinteresting
Tagged: Content Sharing Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Publishing Timing
SocialFresh: When is the best time to publish online? To achieve social shares? Traffic? http://eicker.at/PublishingTiming
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Gerrit Eicker
RWW: “When’s the Best Time to Blog und Share? – Anyone who spends their day on the Internet inevitably wonders this question. Should I start publishing later in the day, to hit the after-work traffic? Should I publish earlier in the morning, to catch commuters while they’re on the way to work? Or is everything completely random, driven by the off-chance that a post will end up on StumbleUpon and enjoy a slightly longer tail? Social sharing widget Shareaholic looked at its 2011 data, breaking it down to the top 100 days and times for sharing. See the results in Eastern Standard Time. … As most blogs know, the best time of day for social shares is between 8am and 12pm ET. Shareaholic’s data confirms this, showing that the most shares occur at 9am ET, moments before East coasters step into their offices to start the workday. Traffic declines throughout the day, spiking back up again around 9pm, and then slowly tapering off. Evidently, the best time of day to blog for pageviews is also 9am ET.”
SF: “Great content gets shared. Right? – But does the time and day that you publish that great content affect how much it gets shared or how many times it gets viewed? … We have some awesome data from Sharaholic on top days and times for getting your content seen and shared online. … If everyone is viewing content the most at 9am EST (they actually are), make sure your content is published and ready to be viewed shortly before then. … We wanted to take a look at two main metrics, social shares and traffic. If you want to mainly grow your social presence, getting more shares might be your goal. And for many, traffic is their biggest driving force. … Thursdays win out for the day with the most sharing. Social sharing in general is somewhat unpredictable pattern wise. But Thursday wins 10% more shares than all other days. In fact, 31% of the top 100 social share days in 2011 fell on Thursday. … In general, content later in the week looks to do better with sharing. … Pageviews also progress in a predictable order. Monday was top, then Tuesday is second, then Wednesday, then Thursday. We simply view more content on Monday and less as the week goes on. … 27% of all content shares occur between 8am and 12pm EST. – There is a spike at 9am and 10am and then a decline the rest of the day. There are also smaller but significant spikes in sharing at 2pm and 9pm EST. … The best time to blog for pageviews and social shares shares a lot of common ground, unlike the best day of the week. – Blog posts get the most views between 7am and 1pm EST on weekdays. The drop off of traffic is significant after that segment. … Also, use your analytics software to see what time zones read your content when.”
SF: “How to Increase EdgeRank and Add Fans in the Facebook Timeline – Historically, social marketers have widely accepted that once-per-day posting on Facebook was the right frequency of distribution to use to engage their Facebook fans. – A recent study conducted by bit.ly makes us think twice about this assumption, finding that the average shelflife of an update on Facebook is 3.2 hours before it disappears into the timeline and is no longer visible to users. … Using two different Facebook tools, we were able to determine the peak times when the fan volume for our page was high. – The combination of EdgeRank Checker and PageLever provides us insights that tell us the peak times that allow us to get our updates in front of as many fans as possible at the times they were logging on to check Facebook. – The best fan engagement time slots found were a spike between 6am and 8am and 6pm to 11pm.“
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Gerrit Eicker
SOPA Nightmare
Petri on Judiciary Committee’s SOPA hearings: I just want the nightmare to be over; http://eicker.at/SOPAnightmare
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Gerrit Eicker
WP, Petri: “Last night I had a horrifying dream that a group of well-intentioned middle-aged people who could not distinguish between a domain name and an IP address were trying to regulate the Internet. Then I woke up and the Judiciary Committee’s SOPA hearings were on. … [T]his is like a group of well-intentioned amateurs getting together to perform heart surgery on a patient incapable of moving. … This is terrifying to watch. It would be amusing – there’s nothing like people who did not grow up with the Internet attempting to ask questions about technology very slowly and stumbling over words like ‘server’ and ‘service’ when you want an easy laugh. Except that this time, the joke’s on us. … This afternoon, the hearings continue, with even more amendments. But at the rate it’s going, it looks likely that SOPA will make it to the floor. – I just want the nightmare to be over.”
VB: “A group of influential and iconic tech entrepreneurs have written an open letter of opposition to the recently proposed Stop Online Piracy Act (SOPA), which has been published as a paid advertisement in several major U.S. newspapers today. … The opposition letter warns of the dangers that SOPA would bring to business and innovation. It’s signed by Google co-founder Sergey Brin, Twitter co-founder Jack Dorsey, Netscape co-founder and prominent investor Marc Andreessen, PayPal and Tesla founder Elon Musk and several others. … In addition to those top tech executives, several companies and organizations have publicly come out against SOPA. Open-source online encyclopedia Wikipedia is even toying with the idea of staging a blackout in protest of the proposed law.”
An Open Letter to Washington: “We’ve all had the good fortune to found Internet companies and nonprofits in a regulatory climate that promotes entrepreneurship, innovation, the creation of content and free expression online. – However we’re worried that the Protect IP Act and the Stop Online Piracy Act – which started out as well-meaning efforts to control piracy online – will undermine that framework. – These two pieces of legislation threaten to: Require web services, like the ones we helped found, to monitor what users link to, or upload. This would have a chilling effect on innovation; – Deny website owners the right to due process of law; – Give the U.S. Government the power to censor the web using techniques similar to those used by China, Malaysia and Iran; and – Undermine security online by changing the basic structure of the Internet. – We urge Congress to think hard before changing the regulation that underpins the Internet. Let’s not deny the next generation of entrepreneurs and founders the same opportunities that we all had.” … [Signed by] Marc Andreessen (Netscape and Andreessen Horowitz), Sergey Brin (Google), Jack Dorsey (Twitter and Square), Caterina Fake (Flickr and Hunch), David Filo (Yahoo!), Reid Hoffman (LinkedIn), Arianna Huffington (The Huffington Post), Chad Hurley (YouTube), Brewster Kahle (Internet Archive and Alexa Internet), Elon Musk (PayPal), Craig Newmark (craigslist), Pierre Omidyar (eBay), Biz Stone (Obvious and Twitter), Jimmy Wales (Wikipedia and Wikimedia Foundation), Evan Williams (Blogger and Twitter), Jerry Yang (Yahoo!)
NYT: “For years, pirated movies, television shows and music have been on the Internet. … Now, however, two bills, broadly supported on both sides of the political aisle, aim to cut off the oxygen for foreign pirate sites by taking aim at American search engines like Google and Yahoo, payment processors like PayPal and ad servers that allow the pirates to function. – Naturally the howls of protest have been loud and lavishly financed, not only from Silicon Valley companies but also from public-interest groups, free-speech advocates and even venture capital investors. They argue – in TV and newspaper ads – that the bills are so broad and heavy-handed that they threaten to close Web sites and broadband service providers and stifle free speech, while setting a bad example of American censorship. – Google itself has hired at least 15 lobbying firms to fight the bills; Mozilla has included on its Firefox browser home page a link to a petition with the warning, ‘Congress is trying to censor the Internet.’ A House committee plans to take up one of the bills, the Stop Online Piracy Act, on Thursday. … Many in the Internet world, however, see ominous aspects even in the revision. ‘There are some provisions that have improved,’ said Markham Erickson, executive director of NetCoalition, a group of technology companies that includes Facebook, LinkedIn and eBay. – ‘Unfortunately,’ Mr. Erickson said, ‘the amendment also creates new problems in other places and fails to correct some of the original concerns we have raised since the start of the debate.’ … A third alternative emerged last week, as Representative Darrell Issa, a California Republican, and Senator Ron Wyden, an Oregon Democrat who has been blocking the Senate bill from getting to the floor, introduced a new proposal that would make the United States International Trade Commission the arbiter for Internet disputes over copyrighted material. ‘Butchering the Internet,’ Mr. Issa said, ‘is not a way forward for Americirca.’”
TLF: “On Thursday, the House Judiciary Committee is slated to take up the misleadingly named Stop Online Piracy Act, an Internet censorship bill that will do little to actually stop piracy. In response to an outpouring of opposition from cybersecurity professionals, First Amendment scholars, technology entrepreneurs, and ordinary Internet users, the bill’s sponsors have cooked up an amended version that trims or softens a few of the most egregious provisions of the original proposal, bringing it closer to its Senate counterpart, Protect-IP. But the fundamental problem with SOPA has never been these details; it’s the core idea. The core idea is still to create an Internet blacklist, which means everything I say in this video still holds true. Let’s review the main changes. … These changes are somewhat heartening insofar as they evince some legislative interest in addressing the legitimate concerns that have been raised thus far. But the problem with SOPA and Protect IP isn’t that they need to be tweaked in order to get the details of an Internet censorship system right. There is no ‘right’ way to do Internet censorship, and the best version of a bad idea remains a bad idea.”
WMF: “How SOPA will hurt the free web and Wikipedia – Wikipedia arguably falls under the definition of an ‘Internet search engine,’ and, for that reason, a federal prosecutor could obtain a court order mandating that the Wikimedia Foundation remove links to specified ‘foreign infringing sites’ or face at least contempt of court sanctions. The definition of “foreign infringing sites” is broad and could well include legitimate sites that host mostly legal content, yet have other purported infringing content on their sites. Again, many international sites may decide not to defend because of the heavy price tag, allowing an unchallenged block by the government. The result is that, under court order, Wikimedia would be tasked to review millions upon millions of sourced links, locate the links of the so-called ‘foreign infringing sites,’ and block them from our articles or other projects. It costs donors’ money and staff resources to undertake such a tremendous task, and it must be repeated every time a prosecutor delivers a court order from any federal judge in the United States on any new ‘foreign infringing site.’ Blocking links runs against our culture of open knowledge, especially when surgical solutions to fighting infringing material are available. … In short, though there have been some improvements with the new version, SOPA remains far from acceptable. Its definitions remain too loose, and its structural approach is flawed to the core. It hurts the Internet, taking a wholesale approach to block entire international sites, and this is most troubling for sites in the open knowledge movement who probably have the least ability to defend themselves overseas. The measured and focused approach of the DMCA has been jettisoned. Wikimedia will need to endure significant burdens and expend its resources to comply with conceivably multiple orders, and the bill will deprive our readers of international content, information, and sources.”
Forbes, Tassi: “How SOPA Could Ruin My Life – Hi, my name is Paul, and I’m a small business owner. But my storefront isn’t quite of the traditional variety. Rather, it’s a virtual one, a website I built from scratch, and currently own and operate. … But that might not be the case if the Stop Online Piracy Act (SOPA) passes. My virtual small business, along with many others like it, might be history. – Why is this? Am I a pirate, who feeds my users stolen content every day and deserves to be slain by a new law like this? Not at all, and this is the fundamental problem with SOPA and other prospective laws like it (Protect IP most recently). … The fine print of the law says sites that distribute copyrighted content could be subject to summary censorship, ie Torrent sites and the like. But it also encompasses any sites that LINK to copyrighted content, which is the bomb that blows up any semblance of sense this bill might have had. … So how many of these reports would it take before I lose my advertisers? Get my site on a government blacklist? Twenty? A dozen? Five? As an owner of a YouTube channel and Facebook page, I’ve had content falsely reported for copyright many times. … Stop SOPA, stop Protect IP, stop letting congressmen who don’t even understand the internet to dictate its future. Go here to voice your concerns, and pray that even if you’re not handing them tens of thousands of dollars in campaign cash, that your representatives might actually listen to you.”
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Gerrit Eicker
TC: “What was expected in this contingency was for the committee to resume work whenever the House reconvenes in January. After all, with such controversial and far-reaching legislation, it is better to take one’s time. But no: the committee has announced it will continue markup this coming Wednesday, the 21st of December. … It’s telling how badly the bill’s supporters want this thing to go through that they’re willing to come in right in the middle of the holidays to do work that could easily be done a few weeks from now. We’ll follow up on Wednesday, when the bill is likely to be approved and sent on to the House.”
SEL: “The delay is to allow more experts to weigh in with opinions and recommendations addressing technical, legal and first amendment issues. – If you’re involved with any type of online marketing, you should learn as much as you can about this proposed legislation, as the implications (mostly negative, unless you’re a large content provider or trademark holder) are huge.”
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Gerrit Eicker
Facebook: Read, Watch, Listen
Will Facebook F8 fully embrace multimedia? Read. Watch. Listen. Coming soon; http://eicker.at/FacebookReadWatchListen
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Gerrit Eicker
ATD: “Facebook will unveil its next massive initiative to socialize the Web at its f8 developer conferenceon Thursday. A key focus of this year’s annual event has been well reported: Content. – And that’s the way the social networking giant will play it at the confab, using the basic phrasing, ‘Read. Watch. Listen.‘ … Many of the implicit and explicit content sharing tools at f8 will have a precedent in those Facebook has built for gaming, according to sources familiar with Facebook’s plans. For instance, look for a live-updating sidebar of friends’ content consumption activity, just as the site offers for games, and separate from the news feed wall.”
TC: “The cat is out of the bag that Facebook is going to launchsomething big at its developer conference f8 this week. We’ve heard about the social music services that could be debuting in a few days, but as the New York Times conveyed this past weekend, Facebook is planning for ways to surface personal content better. And we’ve heard from a source that Facebook will introduce new buttons on the wall that will begin introducing some granularity to the ‘Like’ concept. We’re told these new buttons are ‘Read,’ ‘Listened,’ ‘Watched.’ The network will also soon launch new social commerce buttons like ‘Want‘ following the introductions of the aforementioned buttons.”
RWW: “According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto ‘Read. Watch. Listen.‘ Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications. … Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.”
RWW: “Facebook’s recent release strategy provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week. … The ‘Read‘ portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has themost precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. … Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within. … While we do not know the specific details of the ‘Listen’ products, we have clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. ‘Facebook Music‘ will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. … What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become ‘stickier.'”
Mashable: “Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned. – Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is ‘major’ and will make Facebook profiles nexuses for consuming content.
IF: “Strengthening Broad Category Interest targeting could produce big revenue gains for Facebook. As we discussed earlier today, the Facebook Ads marketplace is inaccessible to many small businesses because they don’t have the know-how to effectively use the self-serve tool, or big enough budgets to use many of the tools and services built on the Ads API. As Broad Category Interest targeting is far easier to use than Specific Interest targeting, an improvement of the feature thanks to the ‘Read’, ‘Listened’ and ‘Watched’ buttons could help Facebook recruit this long-tail of advertisers.”
TNW: “Read: Facebook is assumed to be partnering with large online publishers like Yahoo, CNN, the Washington Post andThe Daily. – Watch: The platform will be merging with several online video hosting sites, Ooyala rumored to be one of several. – Listen: Facebook Music is coming with companies like Spotify AB and Rdio Inc. publish user activity on Facebook pages. … The Google+ vs Facebook war seems more heated than ever with Facebook putting up a good fight to maintain its lead in the world of social networking. It remains to be seen how Google+ will keep up with the seemingly impressive features Facebook has up its sleeve, and we can only watch and wait to see how it all turns out.”
Gerrit Eicker
Sharing
ShareThis: Sharing produces an estimated 10% of all online traffic (Facebook 38%, Twitter/eMail 17%); http://eicker.at/Sharing
Gerrit Eicker
Social Media: End of Mass Creation?
What do you think? Is social media ending the era of mass creation and publishing? http://eicker.at/PassiveExperience
Gerrit Eicker
Entertainment Platforms
GlobalWebIndex: Internet platforms are increasingly the entertainment platform of choice; http://eicker.at/PassiveExperience
Gerrit Eicker
Sharing vs. Creating
GlobalWebIndex: The impact of social media is moving from creating and publishing to sharing; http://eicker.at/PassiveExperience
Gerrit Eicker
2B
Royal Pingdom: The Internet of 2010 in numbers. 107T eMails (89.1% spam), 1.97B onliners, 255M websites; http://eicker.at/2B
Gerrit Eicker 16:30 on 1. February 2012 Permalink |
Shareaholic: “Welcome to Shareaholic’s Referral Traffic Report. According to our findings based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month, Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined. … Pinterest grew from 2.5% of referral traffic in December to 3.6% of the referrals in January. That’s impressive growth from just owning .17% of the traffic back in July. … Referral traffic from Google+ dropped slightly in January, although Google’s product set (Google news, Google images, Gmail) continues to be a top referral source. Google continues to integrate Google+ into its offering more and more, so it will be an interesting trend to watch. … Eyeing its IPO this week, Facebook continues to dominate referral traffic, with mobile traffic alone accounting for 4.3% of overall referrals. Referral traffic grew by about 1% in January, making it the second fastest-growing site for referral traffic after Pinterest.”
GigaOM: “Not surprisingly, Facebook is holding steady at the top of Shareaholic’s survey, as it was responsible for more than a quarter of all referral traffic in January. Next in line was StumbleUpon, with 5.07 percent. It bears mention that while the Shareaholic survey is global, in the United States market alone StumbleUpon has in the past unseated Facebook as a top driver of referral traffic. – It’s exciting to see a relative newcomer growing so quickly in the web space. While the web’s more established companies are quite powerful these days, the fact that a startup like Pinterest has successfully established its own foothold shows that the competitive landscape is still alive and mainstream users are open to trying things from new players.”
Solis: “Many consumer brands are also experimenting with Pinterest, using pinboards to present complementary products, ideas, and imagery to inspire consumers to visualize and remix new possibilities. From fashion to interior design and home to retail to entertainment, brands are using Pinterest to thoughtfully assemble a curated lifestyle. And, they’re packaged for the social and mobile web and optimized for driving actions as part Facebook’s new frictionless sharing ecosystem.”
RWW: “Among many Pinterest users, as well as several artists who have had work pinned on the site, a code for giving proper credit is developing. Artist Laura C. George said Pinterest has no way of knowing if links tied to images link back to the original artists’ Web site, but so far Pinterest users have been better about giving credit than Tumblr.”