Social Consumers and Advertising
Social games, brand and direct response advertising, real-time, fun in eCommerce, user retention; http://eicker.at/Consumer2011
Social games, brand and direct response advertising, real-time, fun in eCommerce, user retention; http://eicker.at/Consumer2011
Mask: 5 metrics every software CEO should obsess over. CPA, NIPE, NPS, CLV, Adoption; http://eicker.at/SoftwareBusinessMetrics