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  • Gerrit Eicker 14:57 on 7. February 2012 Permalink
    Tags: , , , , Amazon Store, , , , , , Brick and Click, , , Click and Brick, , , Customers, , , , , , , , , , , , , , , Seattle, , , , , , ,   

    Amazon Store? 

    Is Amazon going to open a store in Seattle? Physical bricks around the corner? Clicks to bricks? http://eicker.at/AmazonStore

     
    • Gerrit Eicker 14:57 on 7. February 2012 Permalink | Reply

      GER: “Amazon sources close to the situation have told us that the company is planning on rolling out a retail store in Seattle within the next few months. This project is a test to gauge the market and see if a chain of stores would be profitable. They intend on going with the small boutique route with the main emphasis on books from their growing line of Amazon Exclusives and selling their e-readers and tablets. – Seattle is where Amazon’s main headquarters is based and is known as a fairly tech savvy market. It is a perfect launch location to get some hands on experience in the retail sphere. … The company has already contracted the design layout of the retail location through a shell company, which is not unusual for Amazon. … The store itself is not just selling tangible items like e-readers and tablets, but also their books. Amazon recently started their own publishing division and has locked up many indie and prominent figures to write exclusively for the company. … This is exciting news and Amazon in a great position to make a strong go out of their retail endeavors. They are starting out local and small mainly to test the waters with the new store, but also to figure out how they’re going to avoid paying massive taxes.

      GigaOM: “The move into retail, if it proves true, would be a big turning point for Amazon and one that ultimately makes sense though the move doesn’t seem intuitive considering Amazon’s online roots. … One of the reasons Amazon has shied away from pursuing retail stores is to avoid charging taxes, something it must do in a handful of states. But increasingly, it looks like Amazon is accepting taxes as inevitable and so there may be fewer barriers to moving into a retail stores. … The upside is that Amazon can let people get hands-on with their products, and they can provide a high level of customer service, especially for its Kindle line of tablets and e-readers. … Amazon has signed deals to get Kindles in a lot of existing retail stores but having its own boutiques could be a way to really highlight its products. … I agree that Amazon needs to think about building out its whole service. It’s not an online seller, it’s a seller. And that means you work to provide the best selling experience possible. … The strategy is not going to threaten Walmart any time soon. I don’t think Amazon wants to go the big box route… It could be that the new store remains just a test and not a long-term bet. But I still think it’s likely that we might see local Amazon stores when all is said and done.

      TNW: “If Amazon is to roll this initiative out permanently and further afield, it will have to feel confident that its profits will be bolstered accordingly, so it will be interesting to see how the associated overheads of running a store will be factored in to its launch strategy. Furthermore, this will have implications on its efforts to sidestep states’ sales taxes on the grounds that it operates online. – Back in December, we reported on eBay’s first bricks-and-mortar store in the UK, a boutique that opened for only five days and saw 2,500 customers arrive through its doors. It didn’t have any tills, and it was pretty much a ‘QR code shopping emporium’, with shoppers able to browse over 350 items provided by a selection of the top-rated eBay sellers, with purchases made using mobile devices.”

      RWW: “It’s not a new rumor (it dates as far back as 2009), and it would be a departure from Amazon’s strategy thus far. In December, Launch reported the retail store rumor, adding that Amazon plans to sell its own branded merchandise. Amazon is better known for threatening real-world retail than for promoting it. But Amazon’s moves in the past few months make the strategy seem more sensible. … Amazon has avoided sales taxes by remaining a purely online retailer, giving its customers the incentive of the lowest price. But lately, sales taxes on online purchases have started to seem inevitable, as Amazon’s deal with the state of California shows. Once Amazon resigns itself to sales taxes, that’s one fewer reason not to bring its retail might into physical stores.

      VB: “Rather than being a high-inventory big-box retailer on a Target or Walmart scale, the Amazon store is said to be planned as a boutique carrying high-end, high-profit-margin items as well as the brand’s Kindle line and accessories. – In a way, it would be a bit like the Apple stores one sees in every shopping mall these days, with a few big-ticket goodies in other verticals, as well.”

      TC: “This will also encourage the movement from the agent-publisher-distributor model of book publishing into a direct to consumer model that Amazon will spearhead. … As I said before, the Fire is Amazon’s Trojan Horse. However, rather than the wary hold-outs bringing in Amazon’s market by buying the fire, Amazon will bring the Trojans to their own branded stores.”

      pC: “The report comes at the same time as bookstore chains Barnes und Noble, Books-A-Million and Canada’s Indigo are saying they will not carry Amazon Publishing titles in their stores, though it is unclear how that boycott will actually be carried out.

  • Gerrit Eicker 09:14 on 25. January 2012 Permalink
    Tags: , , , , , , Customers, , , , , , , , HubSpot, , , , , , , Nimble, , , , , , , , , , , , , , , , ,   

    Nimble 

    Turn your social communities into customers: Nimble social CRM platform for unified communications; http://eicker.at/Nimble

     
    • Gerrit Eicker 09:14 on 25. January 2012 Permalink | Reply

      Nimble: “Today, business has changed. With the advent of social media, email, IM, text messages and more, businesses are overwhelmed by the myriad applications needed to listen to and engage with their customers. The question is no longer how to stay connected – but how to efficiently and cost-effectively build business relationships given multiple communication channels. From that new need sprang Jon Ferrara’s latest innovation: Nimble. … After two years of development and thousands of real world users, Nimble has emerged as the next evolution in relationship management – the only web-based solution that brings together all of your contacts, calendar, communications and collaborations in one simple, free platform. – Nimble’s core benefit lies in its ability to unify email, calendar activities and the most popular social channels (LinkedIn, Facebook and Twitter), and automatically link this functionality to business contacts. Instead of jumping from application to application, small businesses now have one solution that can help them find individuals relevant to their business – no matter where they are on the Web – listen and engage with those individuals in any number of ways, and build relationships that can lead to opportunity.”

      Nimble: “View core contact information, and all activities, emails, notes, and social conversations related to that contact, in one clean and simple screen. – Nimble will automatically identify contact’s social profiles on Facebook, LinkedIn, and Twitter so that you and your team can easily connect, listen, and engage with your most important business associates. – With Nimble, you can send messages, add tasks and events, edit or download the contact profile…right from the contact’s profile window. … Listen to all of the relevant conversations happening in your social networks. Connect with your community from one unified inbox. – Listen to all of the relevant conversations happening in your social networks. – Nimble’s message screen gives you plenty of options for engaging contacts. Quickly create tasks, schedule events, or reply to messages using the most popular social platforms. … Create and delegate tasks to team members with ease. See who assigned the task, or keep track of team member tasks by viewing their calendars and to do lists. … Nimble unifies your social streams and conversations from Facebook, LinkedIn and Twitter. Now you don’t have to go to three different places to listen, engage, and build trusting relationships. … Extend the power of Nimble with these great products from our Integration Partners. Offering lead capture and analytics, email marketing support and more, Nimble’s add-ons give your business even more ways to close the marketing and sales loop: MailChimp, Wufoo, HubSpot

      TC: “Jon Ferrara thinks Salesforce is doing it wrong when it comes to social. The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble. ‘We are effectively Salesforce but social,’ he says, taking a jab at what is now the 800-pound gorilla. – Salesforce would counter that it has Chatter and Radian6, but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle). … Nimble isn’t going up against Salesforce head-on. That would be stupid. Instead, it is trying to nail the social component of business communications. Nimble is an enterprise social platform built around contacts, calendars, and communications (both internal and external). It ties together email with social streams (Twitter, Facebook, LinkedIn) and puts it all into one interconnected database. … A better way to think of Nimble is as a social contact and communications database which ties into other enterprise and social services. Today, it pulls in messages from Gmail, Twitter, LinkedIn and Facebook. With its next release, it will pull integrate with HubSpot (which turns website visitors into sales leads), Infochimps (datasets), and WuFoo (online forms).”

      VB: “CRM systems act as a database of people you have been in contact with. From quick e-mail conversations to full out meetings, this often cloud-based software – the best-known vendor of which is Salesforce.com – is your little black book of sales. But because of how many different ways there are to connect with people, along with how many different people we can reach with the advent of social media, customer relationship management has become extremely messy. – Nimble’s solution takes your e-mail, calendar, social networks, business networks, and a number of other points of connection and aggregates them into its software. But even with all of these integrations, CRM systems are static, one-way streets. That’s where Nimble’s changes start. … With the topic of ‘big data’ floating around, Ferrara wanted to touch on not just what you could do or enter into Nimble, but rather what Nimble could tell you. Currently, Nimble’s system sends out daily e-mails announcing a contact’s birthday, job change, or other tid bits of information. But it will soon add alerts to let you know about possible relationship changes with your contacts.”

      Comparz: “Nimble’s account set-up, contact-importing and profile-building features are largely automatic and at least as easy to use as those of leading competing offerings. The Nimble interface offers fewer configuration options than those of some other offerings, but is clean and easy to navigate. Nimble’s ability to let users post to Facebook, LinkedIn and/or Twitter and to create e-mails from within the same interface offers more flexibility and agility in integrated management of communications and social networks than available from most leading alternatives. … Nimble goes beyond social media management, adding collaboration, sales and marketing features and consolidated communication options not available with other leading alternatives. Those interested in converting social networking contacts into engaged relationships, business or personal, should look closely at Nimble (and keep tabs on promised enhancements such as add-on applications and campaign management features).”

      CRM Idol: “While Nimble is only two years old, it seems like it’s been in the making for the past two decades. The founder, Jon Ferrara, is one of the pioneers of the industry; he was one of the co-founders of Goldmine (contact management application). And that experience, along with his passion for relationship building is at the heart of the company, and the product. … Nimble builds on the valuable experience the core management team obtained while building Goldmine. That experience combined with the organization’s social philosophy has led to a unique application that delivers a nice set of services to SMBs needing to be social and do business. The approach to creating a community of developers and integration partners – as well as relationships with local resellers from the Goldmine days- provides Nimble with an ecosystem most small vendors don’t have at their disposal. Nimble also has the financial resources to compete in the SMB market, which puts them in a great position to succeed in the space – that is unless somebody snaps them up in the near future.

    • Best Website Design 19:01 on 23. August 2012 Permalink | Reply

      As ever, really interesting and also practical piece Social Enterprise Wir sprechen Online..
      Many thanks…

  • Gerrit Eicker 07:18 on 30. December 2011 Permalink
    Tags: , , , , , , , , , , , Customers, , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Predictions for 2012 

    Thoughtful new year’s predictions on media, social media, analytics, S/CRM, big data; http://eicker.at/PredictionsFor2012

     
    • Gerrit Eicker 07:19 on 30. December 2011 Permalink | Reply

      Guardian: “Media predictions for 2012: press and digitalPress[W]ith print sales continuing to fall and advertising revenue stubbornly refusing to grow, publishers will axe more regional and local titles. … National titles will suffer print declines too, just as they have done for five and more years. It is doubtful that any will close in 2012, but the tabloids will rue the day they brought Leveson down on their heads. … – Digital – It is one of the most hotly anticipated flotations in US corporate history; on track to be the biggest internet public offering since Google. For Mark Zuckerberg and his seven-year-old social network, 2012 will be the year when Facebook goes public. … In the digital world, 2011 will always be remembered for one thing: the untimely passing of Steve Jobs.Having transformed digital music, smartphones and tablet computers in recent years, Apple’s next big bet looks set to be TV. Apple is reported to have fast forwarded its planned assault on the living room since Jobs’s death, with ideas focusing on software that recognises viewers’ tastes across a number of devices without the hinderance of a remote control. Expect more on this in 2012.”

      Forbes: “Social Media Predictions For 2012Companies sometimes gripe that social media is useless as a branding tool. – For marketers, converting messages into transactions is the Holy Grail, but if they don’t quickly materialize through new media outlets, that’s no reason to throw in the towel. Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success. – Once we accept that ‘social’ does not equal ‘transactional’ we’ll all be a lot more adept at using it in 2012.Geo-location has been an important marketing tool for a few years, but in 2012 it will become more personal and more transactional, especially in social-media marketing. … How will that work? Look for marketers to motivate and change behavior through geo-location tools and social gaming. … There’s a reciprocal relationship between the check-in and the reward, which is what game dynamics are about-rewarding behavior through real and virtual currency. … These are ways for brands to say, ‘Believe in us, be part of our community, and when you engage with us, we notice.’ It’s that acknowledgement that creates loyalty, advocacy and drives earned-media value. … Would it surprise anyone to think Facebook will become the overlay of the Internet experience? It may not happen in 2012 but it certainly will in our lifetimes. … As marketers build the bridge to commerce through online communities, it is imperative that they do not cannibalize them for the sake of transactions. … Imagine being at a party with people you know and feel comfortable with, and then suddenly, an outside group of revelers crashes your bash. It’s not the same party anymore. You don’t want to be there. You aren’t going to stick around. … Brands in 2012 must create a social world of personalization. – Facebook has built a model for this. Its ‘pages’ function enables brands to engage customers on a virtual island and have a theme party of their choosing. … The Facebook triad of Pages-Ads-Stories is one example of how to create a loop using paid media dollars to drive earned media. … The best kind of media is organic earned media. In 2012, social media as a bridge to commerce may seem obvious, but the journey will be much more interesting-and lucrative.

      HBR: “Six Social Media Trends for 2012Social media continues to move forward toward business integration, a trend that I identified last year. … I was also partially accurate in predicting that Google would ‘strike back’ in 2011. They did, with Google Plus, a formidable initiative that acts as Google’s ‘social layer’ to the Web. … So what can we expect in 2012 in a world that seems to grow ever connected by the hour? Here are six predictions to ponder, in no particular order: Convergence Emergence. For a glimpse into how social will further integrate with ‘real life,’ we can look at what Coca Cola experimented with all the way back in 2010. … These types of ‘trans-media’ experiences are likely to define ‘social’ in the year to come. … The Cult of Influence. In much the same way that Google has defined a system that rewards those who produce findable content, there is a race on to develop a system that will reward those who wield the most social influence. … Gamification Nation. No we’re not taking about video games. Rather, game-like qualities are emerging within a number of social apps in your browser or mobile device. From levels, to leaderboards, to badges or points, rewards for participation abound. … Social Sharing. Ideas, opinions, media, status updates are all part of what makes social media a powerful and often disruptive force. The media industry was one of the first to understand this, adding sharing options to content, which led to more page views and better status in search results. What comes next in social sharing is more closely aligned with e-commerce or web transactions. … Social Television. For many of us, watching television is already a social act, whether it’s talking to the person next to you, or texting, tweeting, and calling friends about what you’re watching. But television is about to become a social experience in a bigger and broader sense. … The Micro Economy. Lastly as we roll into 2012, watch for a more social approach to solving business problems through a sort of micro-economy… a new future reality where economic value is directly negotiated and exchanged between individuals over institutions.”

      WMG: “Social Media Analytics – A lot of the platforms I deal with in Social Media Analytics were in the process of being acquired and as I am the most connected with this space than any other, I’ll start with it… by the end of 2012, most of them will have been acquired. … Google, as I covered, will enter the space as a collection system and PR type dashboard… Google will become the market leader, forcing standards in Social Media Measurement that industry needs but lacked the consensus to enact. … As a result of the imminent appearance of Google in 2012 as the emerging market leader in SMM, the remaining independent firms will face choices of consolidation (mergers of disparate platforms) or will hurry off to sell themselves to advertising, marketing, market research or PR agencies that haven’t been able to scale social listening, successfully. … Analytics platforms will improve or incorporate mobile Analytics, which, to a large extent, has been lacking in the first and second generation platforms. … It’s not much of a stretch that as more and more people are using mobile devices, and the mobile devices are becoming more powerful, that more time will be spent generating social media, and that by the end of 2012, social media data will, for all it’s limitations, be a must have for most businesses to capture. … I think there’s a good bet that Web Analytics and Social Media Analytics will merge in 2012…

      ZDNet: “CRM 2012 Forecast – The Era of Customer Engagement – Part IWhat customer engagement does mean (so there is no nebulosity here) is the company’s and the customer’s relationship is defined by the customer’s ongoing involvement with the company for their own specific reasons. The company doesn’t have to know all of them. – It does mean that it is an era where the engagement the customer has with the company is controlled by the customer – and it can be at any level. … It does mean that the company model is to provide the customer with the products, services, tools and experiences that the customer needs to make an intelligent decision on how they want to be (selectively) engaged with the company. … It does mean the provision of a measurable result when it comes to that engagement via direct or indirect impact on revenue or some other key performance indicators that show the value of the engagement to the company – and the customer. … It does mean the use of systems of engagement … which are systems that foster the interaction of the company with the customer. … The Era of the Social Customer Ends…CRM began to morph into Social CRM, business into social business, and internal collaboration became more than just an advanced idea and was put into practice at many of the Global 2000 companies and some even smaller than that. … For the first time, we began seeing leading academicians and consultants, like Dr. V. Kumar, create a quantifiable metric for the revenue impact that social customers were having on a company that was designed to work with the traditional measure of customer lifetime value (CLV). …The Era of Customer Engagement Begins – The social customer is no longer a customer to gawk out, just a customer to deal with – like any other customer, with one explicit difference. … What defines the Era of Customer Engagement more than anything is that so-called social channel strategy is now a normal part of multichannel strategy for the company. To be clear, customer engagement means that customers are part of the company’s collaborative value chain. The customer selects how they want to interact with you, and hopefully uses your products, services, tools and consumable experiences to make that decision.

      PG: “CRM 2012 Forecast-The Era of Customer Engagement Begins- Part IIGamification, while often over hyped and misunderstood, is a concept that has increasingly important business value.Insight Solutions will emerge as a technology category of its own – One thing that we can’t ignore (okay, that I can’t ignore) is that if customer engagement is to work, then insights into how customers want it to work are becoming increasingly necessary. The current generation of social media monitoring tools with a few exceptions – Radian6 and Attensity come immediately to mind… There are a number of emerging players in this space which I’m calling ‘insight solutions’ who have been misplaced in or evolved from other market categories. … This is not to say that more ‘traditional’ analytics such as text and sentiment analysis, business intelligence, etc are going to be replaced or suffering. In 2012, they will be even more important than they are now. … Analytics as a whole is becoming fundamental to all business strategy. 2012 brings more of that than ever and the rise of a new category customer-focused solution that provides a combination the surfacing of dynamic information and the analysis of that behavior as dynamically as it is surfaced. … In 2011, we saw a significant shift away from the pure left-brained messaging of CRM toward a much stronger focus on customer interactions, engagement and behaviors. … Social marketing becomes an integral part of an explosive marketing automation sector – In other words, there is a recognition that social channels are now part of the mainstream and that they are additions to the channels that we’ve reached customers on traditionally. … 2012 will bring us continued explosive growth in marketing, especially social marketing because we have reached ubiquity when it comes to utilizing social channels as part of campaign planning.

      ORR: “Five big data predictions for 2012 – This year has seen consolidation and engineering around improving the basic storage and data processing engines of NoSQL and Hadoop. That will doubtless continue, as we see the unruly menagerie of the Hadoop universe increasingly packaged into distributions, appliances and on-demand cloud services. … Hadoop’s batch-oriented processing is sufficient for many use cases, especially where the frequency of data reporting doesn’t need to be up-to-the-minute. However, batch processing isn’t always adequate, particularly when serving online needs such as mobile and web clients, or markets with real-time changing conditions such as finance and advertising. … Your own data can become that much more potent when mixed with other datasets. For instance, add in weather conditions to your customer data, and discover if there are weather related patterns to your customers’ purchasing patterns. … As data science teams become a recognized part of companies, we’ll see a more regularized expectation of their roles and processes. One of the driving attributes of a successful data science team is its level of integration into a company’s business operations, as opposed to being a sidecar analysis team. … [I]sualization fulfills two purposes in a data workflow: explanation and exploration. While business people might think of a visualization as the end result, data scientists also use visualization as a way of looking for questions to ask and discovering new features of a dataset. – If becoming a data-driven organization is about fostering a better feel for data among all employees, visualization plays a vital role in delivering data manipulation abilities to those without direct programming or statistical skills.

  • Gerrit Eicker 08:40 on 7. October 2011 Permalink
    Tags: , , , , , Call Metrics, Call Tracking, , , , , , Click to Call, , Conversion Tracking, Conversion Tracking Metrics, , CTC, Customers, , , Google Call Tracking, Google Click to Call, Google CTC, , , , , , , , , Mobile Analytics, Mobile Customers, , , Mobile Tracking, , , Offline Tracking, , , , ,   

    Google Call Tracking 

    Google enables and optimises call tracking from mobile landing pages; http://eicker.at/GoogleCallTracking

     
    • Gerrit Eicker 08:41 on 7. October 2011 Permalink | Reply

      Google: “Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature to advertisers over a year ago, we’ve had more than half a million customers globally run campaigns with phone extensions. – Two of the most common ways to get mobile customers to call you are either by listing your phone number on a click-to-call ad, or adding your phone number onto your website. It’s easy to measure calls from a click-to-call ad from your Campaign reports, but it can be more challenging to track the calls made by consumers clicking on the phone number on your website. – Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages. … You’ll now be able to attribute clicks on your phone number or ‘call’ button back to the AdWords campaign, ad group, ad or keyword that brought a customer in. As this is a new tracking metric, there won’t be new charges or changes to CPCs. We hope that this new metric will give advertisers and agencies new, richer information on the value and returns from their mobile advertising.

      Google: “This January [2011], we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today. In fact, over the past three months we’ve seen the number of Google advertisers using phone extensions on mobile grow 28% month-over-month, globally. What’s more, Click-to-call ads on both Google Search and Display Networks are generating millions of calls every month on mobile. – We’re excited to see this response to Click-to-call ads and we’re only just getting started! … For more insight into the performance of your Phone Extensions and Call-only Creative ads, enable the AdWords Call Metrics feature. Using a dynamically assigned Google Voice number, Call Metrics provide campaign-level statistics on the number of phone leads generated by your AdWords ads including call duration and caller area code. Currently, Call Metrics is only available to a limited number of US advertisers, but we plan to bring this feature to more advertisers in the coming months.”

      SEL: “Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said ‘Click-to-Call ads are generating millions of calls every month.‘ – Calls and call metrics are increasingly important to Google because they’re a form of ‘offline’ conversion tracking that provides more visibility on the true efficacy of keywords and campaigns. … Google’s Click to Call program has relied to date on AdWords phone extensions. Phone numbers in mobile ads (on smartphones) are highlighted, users click them and initiate calls. Those calls are tracked. … For the present the new tracking capability is free. On the PC side Google charges $1 per completed call for its call tracking capability. I’m speculating by analogy that Google may eventually charge a fee for the service. They have not indicated to me that they will however.

  • Gerrit Eicker 08:18 on 28. September 2011 Permalink
    Tags: , , , Amazon Appstore, Amazon Appstore for Android, , Amazon Prime, , , , , , , , BlackBerry PlayBook, , , , Brand Recognition, , , , , , Customers, , , , , , , , , , , , , , , , , , , , Kindle Touch, Kindle Touch 3G, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Kindle Fire 

    Amazon’s Kindle Fire might finally change the whole publishing industryirrevocable; http://eicker.at/KindleFire

     
    • Gerrit Eicker 08:19 on 28. September 2011 Permalink | Reply

      TC: “On Wednesday morning in New York City, Amazon will unveil the Kindle Fire. Yes, this is the name Amazon has settled on, to help differentiate the product from the e-ink Kindles… It will be a 7-inch backlit display tablet that looks similar to the BlackBerry PlayBook. … [H]aving played with a DVT model myself, I can assure you that it’s better than the PlayBook because the software is better and, more importantly, the content available is much better. … We also originally heard that Amazon Prime would be included, as a big enticement for would-be buyers. That may be off the table for now as well – but it’s not yet clear. It’s possible Amazon will release one version with Prime included for $300 and a version without it for $250. Getting Amazon Prime for $50 would still be a deal, since it’s normally $79 for the year.”

      pC: “The success of the Kindle shows Amazon is prepared to think differently from others and to disrupt its own products – in the Kindle’s case to disrupt the cash cow of print book sales – in order to be innovative and seize early advantage in digital markets. If Amazon’s hardware is undifferentiated and virtually the same as RIM’s PlayBook then Amazon has to differentiate elsewhere with content, experience and business models. Otherwise it will suffer the same fate as RIM’s PlayBook. … Amazon will build a true media tablet. The first true media tablet. The Kindle tablet will focus on the future of all media – TV, movies, music, books, magazines – to enable Amazon to become the dominant digital media retailer. That is Amazon’s ambition.

      Guardian: “Amazon hopes its brand recognition and loyal book-buying customer base will enable it to do battle with Apple, which produced 75% of the tablets sold this year. – Research firm Forrester reckons the Kindle tablet could sell between 3m and 5m units in its first year.”

      VB: “The timing of Amazon’s announcement might have something to do with competition from Barnes and Nobel, which is also allegedly scheduled to announce a new Nook Color tablet that will also retail for $250.”

      ATD: “In 2010, magazine publishers got giddy about the prospects of selling their stuff on the iPad. This year’s version of the story: Lots of enthusiasm, tempered with a little bit of skepticism, over Amazon’s new tablet. … Publishers will keep around 70 percent of all Amazon sales, and the retailer will share some customer data with the publishers. … The publishers who are on board with Amazon view their decision to link up as a no-brainer: They want more distribution channels for their stuff, not fewer. And they’ve been begging, unsuccessfully, for a credible competitor to the iPad since April 2010.

      TC: “With the launch of the Kindle Fire tomorrow, I thought it would be fun to write a little bit sci-fi and imagine what the publishing market will look like in the next ten or so years. I’m a strong proponent of the ebook and, as I’ve said again and again, I love books but they’re not going to make it past this decade, at least in most of the developed world. … 2025 – The transition is complete even in most of the developing world. The book is, at best, an artifact and at worst a nuisance. Book collections won’t disappear – hold-outs will exist and a subset of readers will still print books – but generally all publishing will exist digitally.”

    • Gerrit Eicker 17:33 on 28. September 2011 Permalink | Reply

      TC: “Amazon Fires $199, 7-Inch Tablet At Apple – The Fire itself is rather characterless and dull. It looks a lot like the 7-inch BlackBerry PlayBook (probably for good reason) and features just enough tech to pass as acceptable. There’s a two-point multitouch screen (the iPad has a 10-point screen), and an unspecified CPU… The most notable change is obviously the multitouch 7-inch LCD rather than an e-ink display, but moreover, the Kindle Fire is a complete storefront for the retailer rather than just an ereader. The tablet features apps for Amazon’s Android Appstore, Kindle store, Amazon MP3, and Prime Instant Video. … Amazon is pricing this model aggressively. Bloomberg is reporting prior to Amazon’s official event that the Kindle Fire hits at just $199 and comes with 30-days of Amazon Prime.”

      TC: “Amazon has revealed a new line of E-Ink Kindles that looks to bolster their ‘traditional’ eReader lineup. The three new models have taken the stage: the $79 Kindle, the $99 Kindle Touch, and the $149 Kindle Touch 3G. – The new super small, non-touch Kindle was announced to appeal to Amazon’s legion of eReading purists. It’s small enough to fit in a pack pocket, and will cost users a scant $79 – customers can order today, and Amazon says it will ship today too.”

    • Gerrit Eicker 11:57 on 29. September 2011 Permalink | Reply

      GigaOM: “They say Apple has met its first real tablet competitor. And no, it is not Samsung or Motorola. Instead it is from a company that started out selling books on the Internet: Amazon. And while there is some truth to that assertion, I wouldn’t put a lot of weight in the argument. … With the new Kindles, Amazon has been able to define the hybrid retail environment. … Given that we are increasingly shifting away from buying physical media and are instead opting for digital goods, Amazon is smart in its introducing the new Kindle tablet. … Amazon’s primary business is selling us things – lots of them – and getting them to us as cheaply as possible. And that includes physical and digital goods and services. That is its corporate DNA, and that DNA is going to influence all of its decisions – whether it is redesigning its website or defining new tablets. … The bottom line is that Amazon will be successful – at least more successful than Motorola or HTC – but it won’t come at the expense of Apple’s iPad or Samsung’s Android-based tablets.

  • Gerrit Eicker 20:35 on 23. August 2011 Permalink
    Tags: , , , , Customers, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Facebook: Sharing Privacy 

    Facebook follows Diaspora, Google Plus: Making it easier to share with who you want; http://eicker.at/FacebookSharingPrivacy

     
    • Gerrit Eicker 20:36 on 23. August 2011 Permalink | Reply

      Facebook: “Today we’re announcing a bunch of improvements that make it easier to share posts, photos, tags and other content with exactly the people you want. You have told us that ‘who can see this?’ could be clearer across Facebook, so we have made changes to make this more visual and straightforward. The main change is moving most of your controls from a settings page to being inline, right next to the posts, photos and tags they affect. Plus there are several other updates here that will make it easier to understand who can see your stuff (or your friends’) in any context. Here’s what’s coming up, organized around two areas: what shows up on your profile, and what happens when you share something new. … These changes will start to roll out in the coming days. When they reach you, you’ll see a prompt for a tour that walks you through these new features from your homepage. In the meantime, you can read more about the upcoming changes from the links throughout this post. We’ll look forward to your feedback on all of this. – Taken together, we hope these new tools make it easier to share with exactly who you want, and that the resulting experience is a lot clearer and a lot more fun.

      WSJ/ATD: “Facebook Makes Sharing More Granular (Hmm … Where Have We Heard That Pitch Before?) – Facebook isn’t borrowing the greater Google+ anatomy, like ‘Circles’ of friends and a mix of asymmetrical and mutual relationships. – Instead, Facebook is making a huge number of tweaks to its profile design, many of them aimed at addressing common user complaints. – This launch seems likely to ruffle Facebook users’ notoriously sensitive feathers given its little tweaks affect so many parts of the Facebook experience. But at least based on the press briefing, it’s not obvious that any one change will be controversial or dramatic.”

      NYT: “No doubt the company also wants to diminish the possibility of legislation, investigation or litigation stemming from complicated or confusing privacy settings. And with mounting competition from other social networking sites, namely Google+, which emphasizes more compartmentalized communications to different sets of friends and acquaintances, Facebook is also keen to keep its customers’ trust. … Whether users will find the changes more inviting or simpler remains to be seen – as does whether they will opt to be more or less private. Facebook declined to share statistics on its users’ current privacy settings.”

      TC: “So what changed? The obvious answer is Google+. Facebook’s response to my assertion was that Facebook wished it could have built these features in the time since Google+ launched, but that work on these changes actually began around six months ago. Which is probably half true. Facebook knew Google was going to be launching a social network that would try to underscore all of its flaws — note how many of these features are already live on Google+ — so it preemptively started working to fix the things that annoy people about Facebook. – Whatever the case, these are all good changes, and they make Facebook better.

      VB: “The features sound a lot like the features that appear in Google’s latest social network Google+. Rather than sequester the privacy settings on a separate settings page away from the actual action on the site, Facebook is moving its privacy and sharing features straight to the main page. It removes a lot of the hassle of having to jump to different pages to tweak privacy controls.”

      GigaOM: “And although Facebook executives have dismissed Google+ as a non-threat, Facebook has certainly showed a renewed zest in shipping new products and features in the weeks since Google’s social network launched. As my colleague Mathew Ingram wrote recently, ‘It seems clear that the competition is keeping Facebook awake at night — which may be a good thing.‘ As Facebook and Google duke it out for consumer loyalty, they’re both bringing their best efforts to the table as quickly as possible — and the real winners will be the millions of social media users across both platforms.”

      IF: “The changes may reduce the volume of content that is unwittingly overshared, and help users protect themselves from being associated with objectionable content against their will. The end result could be an increase in confidence in Facebook privacy that leads users to be comfortable sharing more, which could in turn increase engagement with the site. … Privacy has been Facebook’s biggest problem to date. A lack of confidence in the site’s privacy settings has scared away new users, frustrated existing users, and kept people from sharing more sensitive content. If Facebook can combine technological and design solutions with reassurance that users are in control of their online presence, it could leave its troubles behind and move towards making users happy rather than preventing them from getting angry.”

  • Gerrit Eicker 08:53 on 26. July 2011 Permalink
    Tags: , , , ACSI Score, ACSI Scores, , , , , , , , , , Customers, , , FOX, , , , , , , , , , , , , , , , , , , , , , , ,   

    ACSI Social Media 2011 

    ACSI: Social media services struggle with customer satisfaction. Facebook opens door for Google Plus; http://eicker.at/ACSISocialMedia2011

     
    • Gerrit Eicker 08:54 on 26. July 2011 Permalink | Reply

      ACSI: “The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with customer experience analytics firm ForeSee Results. Despite a small improvement this year, Facebook (+3% to 66) is the lowest-scoring site, not only in the social media category, but of all measured companies in this report. The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience. – ‘We don’t know yet how Google+ will fare, but what we do know is that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest,’ said Larry Freed, president and CEO of ForeSee Results. ‘An existing dominance of market share like Facebook has is no longer a safety net for a company that is not providing a superior customer experience.‘ – Facebook is just one story emerging from today’s report. The ACSI E-Business Report covers three categories of e-business: social media, portals and search engines, and online news. This is the twelfth annual report of its kind, allowing companies and analysts to track the performance of these organizations over time by a critical metric: customer satisfaction. – Wikipedia (+1% to 78) takes the top spot, while YouTube (+1% to 74) comes in a distant second. Myspace drops from this year’s Index because there were not enough users to create a statistically significant sample. Overall, social media is one of the lowest-scoring industries measured by the ACSI – only airlines, newspapers, and subscription television services score lower. – Google leads the search engine and portals category (up 4% to 83), but Bing follows closely, jumping an impressive 7% in one year to 82. Anything over 80 is generally considered an excellent score. Bing has grown in market share over the last year and makes up roughly 17% of the search engine market, up from 9% last year. – ‘While Google+ is the challenger to Facebook’s established dominance in the social media sphere, in the search engine wars, Google is king and Bing is hoping to be a contender,’ added Freed. ‘Last year, Google’s customer satisfaction score was three points higher than Bing’s. This year, that gap narrows to one point. Bing is showing it can challenge Google in terms of revenue, market share, and the customer experience.‘”

  • Gerrit Eicker 08:53 on 26. April 2011 Permalink
    Tags: , Atlanta, Austin, , , , , , Customers, Dallas, , , , , , , , , , , , , , , , , , , , , San Diego, , , , , , , ,   

    Facebook Deals Launch 

    Facebook Deals will be available soon in Atlanta, Austin, Dallas, San Diego, San Francisco; http://eicker.at/FacebookDealsLaunch

     
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