Google SSL
Google is making search more secure: starts encrypting search (and referrals!) via SSL; http://eicker.at/GoogleSSL
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Gerrit Eicker
Web Defence
Berners-Lee: The Web is critical to the digital revolution, prosperity, liberty. It needs defending; http://eicker.at/TheWeb
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Gerrit Eicker
Berners-Lee: “The Web evolved into a powerful, ubiquitous tool because it was built on egalitarian principles and because thousands of individuals, universities and companies have worked, both independently and together as part of the World Wide Web Consortium, to expand its capabilities based on those principles. – The Web as we know it, however, is being threatened in different ways. Some of its most successful inhabitants have begun to chip away at its principles. … Why should you care? Because the Web is yours. It is a public resource on which you, your business, your community and your government depend. The Web is also vital to democracy, a communications channel that makes possible a continuous worldwide conversation. … The primary design principle underlying the Web’s usefulness and growth is universality. … Decentralization is another important design feature. … Decentralization has made widespread innovation possible and will continue to do so in the future. … Social-networking sites present a different kind of problem. … Each site is a silo, walled off from the others. Yes, your site’s pages are on the Web, but your data are not. … Open Standards Drive Innovation – Allowing any site to link to any other site is necessary but not sufficient for a robust Web. The basic Web technologies that individuals and companies need to develop powerful services must be available for free, with no royalties. … Keeping the web universal and keeping its standards open help people invent new services. But a third principle – the separation of layers – partitions the design of the Web from that of the Internet. … Electronic Human Rights … A neutral communications medium is the basis of a fair, competitive market economy, of democracy, and of science. Debate has risen again in the past year about whether government legislation is needed to protect net neutrality. It is. Although the Internet and Web generally thrive on lack of regulation, some basic values have to be legally preserved. … Free speech should be protected, too. … As long as the web’s basic principles are upheld, its ongoing evolution is not in the hands of any one person or organization – neither mine nor anyone else’s. If we can preserve the principles, the Web promises some fantastic future capabilities. … For example, the latest version of HTML, called HTML5, is not just a markup language but a computing platform that will make Web apps even more powerful than they are now. … A great example of future promise, which leverages the strengths of all the principles, is linked data. … Linked data raise certain issues that we will have to confront. For example, new data-integration capabilities could pose privacy challenges that are hardly addressed by today’s privacy laws. … Now is an exciting time. Web developers, companies, governments and citizens should work together openly and cooperatively, as we have done thus far, to preserve the Web’s fundamental principles, as well as those of the Internet, ensuring that the technological protocols and social conventions we set up respect basic human values. The goal of the Web is to serve humanity. We build it now so that those who come to it later will be able to create things that we cannot ourselves imagine.”
Ingram, GigaOM: “Not everyone agrees, however, that Google or Facebook are actually monopolies in any kind of legal sense, although they are definitely dominant players. And while Google is clearly a web giant, Yahoo and AOL were once web giants too, and they are shadows of their former selves now, displaced by completely new players. Even Facebook, which is now seen as one of the companies to be afraid of, is threatened in many ways by Twitter – a startup that barely even existed a few years ago and is now reportedly valued at close to $3 billion. … That said, it’s worth being reminded that large players often see it as being in their interests to restrict the freedom of their users, and that – as Berners-Lee warns in his Scientific American piece – this can chip away at the web’s core principles, which he says revolve around ‘a profound concept: that any person could share information with anyone else, anywhere.’ … More critical to free speech than any other medium? That’s a strong claim – but there’s certainly an argument to be made that the web fits that definition.“
Gerrit Eicker 07:56 on 21. October 2011 Permalink |
Google: “We’ve worked hard over the past few years to increase our services’ use of an encryption protocol called SSL, as well as encouraging the industry to adopt stronger security standards. For example, we made SSL the default setting in Gmail in January 2010 and introduced an encrypted search service located at https://encrypted.google.com four months later. Other prominent web companies have also added SSL support in recent months. – As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com [note the extra ‘s’] when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. … [W]ebsites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. … As we continue to add more support for SSL across our products and services, we hope to see similar action from other websites. That’s why our researchers publish information about SSL and provide advice to help facilitate broader use of the protocol.”
ATD: “Google said today it will soon use SSL encryption by default to improve security for signed-in search users, following SSL usage across the industry in Gmail, and on Twitter and Facebook. (You can see when a company is using SSL when a URL starts with ‘https.’) When SSL is used, Web site owners will get less information about what search terms visitors used to find them. Google said the move is a recognition of the increasingly customized and personalized nature of search.”
LM: “Now, if you were training at an SEO event like I was on the 17th and then was out of the office [and largely offline] on the 18th or if you live under a rock somewhere, you might not have heard Google’s official announcement that they will no longer be providing keyword data for organic search results if the user is signed into their Google account. – It’s not just Google Analytics that will be denied this data. … If you’re an SEO who uses the keywords report to prove the validity and efficacy of your work, you’re screaming and gnashing your teeth by this point. If you’re a causal analytics user, you may be asking the question ‘why do this?‘ … You can still see every single keyword that sent traffic through paid search, whether the user is signed in or not – just not organic search. Are users who click on paid search results less safe than users that click on organic results? … So far, since this change launched, LunaMetrics has seen 1% of our keywords clumped into (Not Provided.) A client with substantially larger organic search volume has already seen almost 2% of their organic keywords represented as Not Provided. We shall see how far-reaching these changes actually are in a few weeks when they’re rolled out completely.”