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  Gerrit Eicker 18:24 on 25. February 2011 Permalink
  Tags: .EN ( 3,425 ), Audience ( 8 ), Authenticity ( 8 ), Blogs ( 279 ), Brand Success ( 2 ), Branded Experiences, Branding ( 189 ), Brands ( 197 ), Communications ( 594 ), Consumers ( 122 ), Conversation ( 49 ), Dialog, Experience ( 30 ), Facebook ( 641 ), Honesty, Interaction ( 31 ), IT ( 1,958 ), Listening ( 4 ), Marketing ( 879 ), Marketing Message ( 2 ), Net ( 2,755 ), Positioning ( 6 ), Post-positioning Era, Products ( 12 ), Quotes ( 584 ), Reputation ( 54 ), Reputation Management ( 39 ), Responsibility ( 9 ), Sales ( 119 ), Social ( 185 ), Social Consumers ( 6 ), Social Media ( 1,080 ), Social Media Reputation ( 6 ), Social Messaging ( 9 ), Twitter ( 655 ), Web ( 3,322 )   

  Brand Success 

  Monberg: The new conditions of brand success. 1. Deliver a kick-ass product. 2. Be honest. http://eicker.at/BrandSuccess

   
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  Gerrit Eicker 11:28 on 20. November 2010 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Attention ( 56 ), Audio ( 40 ), Awareness ( 38 ), Branding ( 189 ), Campaigns ( 24 ), Communications ( 594 ), Consumers ( 122 ), Conversation ( 49 ), Customers ( 90 ), Dialog, Digitalisation ( 40 ), Innovation ( 99 ), Intrusiveness, IT ( 1,958 ), Marketing ( 879 ), Markets ( 596 ), Media ( 621 ), Mobile ( 348 ), Net ( 2,755 ), Nethnology ( 1,119 ), Onliner ( 206 ), Predictions ( 55 ), Print ( 209 ), Privacy ( 239 ), Products ( 12 ), Promotion ( 6 ), Radio ( 30 ), Real-time ( 92 ), Real-time Advertising ( 2 ), Real-time Marketing ( 4 ), Research ( 143 ), Services ( 21 ), Smartphones ( 88 ), Social Media ( 1,080 ), Social Media Campaigning ( 12 ), Social Media Tracking ( 19 ), Studies ( 104 ), Text ( 62 ), Tracking ( 49 ), TV ( 131 ), Twitter ( 655 ), Video ( 197 ), Web ( 3,322 )   

  Future of Advertising 

  The future of advertising ( http://eicker.at/1i ) is still advertising ( http://eicker.at/1j ) and more intrusive than before.

  Data Markets « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 17:24 on 21. October 2010 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Branding ( 189 ), Brands ( 197 ), Call Centers, Communications ( 594 ), Consumer Affairs, Consumers ( 122 ), Conversation ( 49 ), Conversational Divide, Customer Service ( 10 ), Customers ( 90 ), Dialog, Experience ( 30 ), Facebook ( 641 ), Interaction ( 31 ), IT ( 1,958 ), Management ( 29 ), Marketers ( 39 ), Marketing ( 879 ), Net ( 2,755 ), Organisation ( 420 ), Phone ( 8 ), PR ( 175 ), Reputation ( 54 ), Reputation Management ( 39 ), Services ( 21 ), Social Media ( 1,080 ), Social Media Experience ( 7 ), Social Media Integration ( 27 ), Social Media Management ( 25 ), Social Media Marketing ( 81 ), Social Media Monitoring ( 23 ), Synchronisation ( 9 ), Twitter ( 655 ), User Experience ( 57 ), Web ( 3,322 )   

  Conversational Divide 

  Blackshaw: Marketers have jumped into social media, while consumer-affairs are having trouble keeping up; http://eicker.at/w

   
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  Gerrit Eicker 13:38 on 27. September 2010 Permalink
  Tags: .EN ( 3,425 ), Aggregation ( 95 ), Blogging ( 227 ), Blogs ( 279 ), Communications ( 594 ), Content ( 174 ), Copyright ( 20 ), Dialog, Fair Use, HuffPo ( 8 ), Journalism ( 109 ), Link Building ( 7 ), Link Economy ( 5 ), Links ( 82 ), Markets ( 596 ), Media ( 621 ), Net ( 2,755 ), Nethnology ( 1,119 ), News ( 338 ), Newspapers ( 148 ), Print ( 209 ), Publishing ( 640 ), Quotes ( 584 ), Social Media ( 1,080 ), Web ( 3,322 )   

  Huffington vs. Downie 

  Huffington to Downie on aggregation: Most sites understand the value of the link economy; http://j.mp/aqjOJv

  BBC Goes Links, Finally « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 07:04 on 27. September 2010 Permalink
  Tags: .EN ( 3,425 ), 2010 ( 49 ), Advertising ( 474 ), Agencies ( 6 ), Audio ( 40 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,192 ), Campaigning ( 62 ), Campaigns ( 24 ), Collaboration ( 70 ), Communications ( 594 ), Consumer-controlled Marketing, Consumers ( 122 ), Content ( 174 ), Convergence ( 16 ), Conversation ( 49 ), Creativity ( 40 ), Customisation ( 8 ), Dialog, Earned Media ( 2 ), Empowerment ( 6 ), Experts ( 10 ), Interpublic, Marketers ( 39 ), Marketing ( 879 ), Marketing Performance ( 2 ), Marketing Performance Management ( 3 ), Marketing Performance Measurement ( 3 ), Maxus, Measurement ( 37 ), Media ( 621 ), Media Agencies ( 2 ), MediaCom, MediaVest, Mindshare, MPG, Nethnology ( 1,119 ), OMD, Omnicom, Optimedia, Owned Media, Paid Media ( 2 ), Performance ( 11 ), Planning ( 3 ), Platforms ( 56 ), Predictions ( 55 ), Publicis, Quotes ( 584 ), Social Media ( 1,080 ), TargetCast, TV ( 131 ), Values ( 31 ), Video ( 197 ), Web ( 3,322 ), WPP ( 2 )   

  Media Agency Future 

  Media agency leaders: What the media agency of the future will look like; http://j.mp/9gUvYK

   
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  Gerrit Eicker 11:00 on 15. September 2010 Permalink
  Tags: .DE ( 570 ), Analyse ( 13 ), Antizipation, Authentizität ( 2 ), Blogging ( 227 ), Blogosphere ( 12 ), Blogs ( 279 ), Bottom-up ( 5 ), Communities ( 90 ), Community Management ( 8 ), Dialog, eicker ( 172 ), Experten ( 3 ), Gatekeeper ( 6 ), Information ( 85 ), Integrierende Kommunikation ( 4 ), Integrierte Kommunikation ( 4 ), Issue Management ( 3 ), Issues ( 2 ), Journalismus ( 51 ), Knowledge Management ( 34 ), Kommunikation ( 85 ), Mapping ( 3 ), Marketing ( 879 ), Medien ( 198 ), Meinungen ( 2 ), Meinungsforschung ( 3 ), Monitoring ( 23 ), Nethnologie ( 170 ), Netz ( 215 ), Online Management ( 2 ), Organisation ( 420 ), PR ( 175 ), Priorisierung ( 2 ), Prozesse ( 8 ), Public Opinion Management, Reputation ( 54 ), Reputation Management ( 39 ), Social Media ( 1,080 ), Social Networking ( 619 ), Social Networks ( 445 ), Social Relations ( 11 ), Social Relationship Marketing ( 9 ), Strategie ( 13 ), Tools ( 41 ), Top-down ( 2 ), Unternehmenskommunikation ( 10 ), Vertrauen ( 2 ), Viral Marketing ( 9 ), Web ( 3,322 ), Werbung ( 69 ), Wirtschaft ( 62 ), Wissen ( 23 ), Wissensgesellschaft ( 33 ), Wissensmanagement ( 11 )   

  Social Media und Issues Management 

  Wer ist verantwortlich für Social Media, Issues im Speziellen? Eine alte Frage und Antwort: http://j.mp/IssuesManagement

  Manager und Social Media « Wir sprechen Online. and Gerrit Eicker are discussing. Toggle Comments

   
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    Gerrit Eicker 11:48 on 15. September 2010 Permalink | Reply

    Integrierende Kommunikation (Juni 2004, PPS; PDF, s/w): “BizBlogs, insbesondere Mitarbeiterblogs thematischer Experten, dienen dem kontinuierlichen externen Dialog, sind systemisch dezentral und ungesteuert: Experten können Issues tatsächlich identifizieren, priorisieren und kommunikativ gegensteuern. – Der klassische Gatekeeper in Form von Journalisten wird zunächst umgangen: Kunden und Interessenten haben Foren, um direkt aus dem Unternehmen Informationen zu erhalten und Feedback zu geben. Aber auch Journalisten können auf diese Informationen zurückgreifen und erhalten einen tieferen Unternehmenseinblick. – BizBlogs dienen zeitgleich als internes Analyseinstrument der PR-Abteilung und Geschäftsführung. Issues die ‘hochkochen’ können auch zentral identifiziert und priorisiert werden. Durch das Zuführen ergänzender Aufmerksamkeit mittels temporärer PRblogs und im Rahmen der gesamten klassischen PR-Arbeit, kann frühzeitig gegengesteuert und abgefedert werden.” [Ersetze: Blog durch beliebigen Social Media-Dienst.]

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  Gerrit Eicker 11:49 on 18. December 2009 Permalink
  Tags: .EN ( 3,425 ), Business ( 1,192 ), Communications ( 594 ), Dialog, Feed Readers ( 37 ), Feeds ( 69 ), Marketing ( 879 ), Media ( 621 ), Microblogging ( 265 ), Nethnology ( 1,119 ), News ( 338 ), Newspapers ( 148 ), Print ( 209 ), Publishing ( 640 ), Research ( 143 ), Social Media ( 1,080 ), Studies ( 104 ), Twitter ( 655 ), USA ( 125 )   

  Twitter and Newspapers 

  The use of Twitter by newspapers in the U.S.; http://j.mp/7k5j6r and a ranking of their Twitter IQ; http://j.mp/5iy15b

   
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  Gerrit Eicker 12:41 on 25. October 2009 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,192 ), Communications ( 594 ), Dialog, Marketing ( 879 ), Net ( 2,755 ), Nethnology ( 1,119 ), Organisation ( 420 ), PR ( 175 ), Social Media ( 1,080 ), Social Media Marketing ( 81 ), Social Networking ( 619 ), Social Networks ( 445 ), Strategy ( 79 ), Web ( 3,322 )   

  Social Media 

  Kagan: What the F**K is Social Media? http://j.mp/33JFC3

  Social Media ROI « Wir sprechen Online., Gerrit Eicker, and Sandra Hofhues are discussing. Toggle Comments

   
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    Sandra Hofhues 13:13 on 25. October 2009 Permalink | Reply

    Danke für den Link – spannende Präsi und passt gut zu dem, woran ich gerade arbeite ;)
    Liebe Grüße,
    Sandra

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      Gerrit Eicker 09:14 on 26. October 2009 Permalink | Reply

      Gern. Es gibt übrigens auch eine “entschärfte” Variante ohne “F**K”. ;) http://j.mp/4pyV3j

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  Gerrit Eicker 09:20 on 12. April 2009 Permalink
  Tags: .EN ( 3,425 ), Communications ( 594 ), Dialog, IT ( 1,958 ), Net ( 2,755 ), Robots ( 6 ), Society ( 283 ), Tweenbots   

  Tweenbots 

  http://Tweenbots.com are human-dependent robots that navigate the city with the help of pedestrians they encounter.  

   
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  Gerrit Eicker 09:14 on 11. April 2009 Permalink
  Tags: .EN ( 3,425 ), Advertising ( 474 ), Be a Magpie, Communications ( 594 ), Dialog, Marketing ( 879 ), Nethnology ( 1,119 ), Onliner ( 206 ), PR ( 175 ), Social Media ( 1,080 ), Social Networking ( 619 ), Twitter ( 655 )   

  Be a Magpie 

  Who is lying and who is buying on Twitter? http://Be-a-Magpie.com, an ad network for Twitter; http://tr.im/iBYp