Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
Tagged: Digg Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Chime.in
UberMedia starts its own social network: Chime.in, a Twitter, Digg, Reddit, Facebook clone; http://eicker.at/Chimein
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Gerrit Eicker
VB: UberMedia CEO Bill Gross isn’t dodging the fact that his latest app, Chime.in, is a patchwork of other successful apps. – ‘It’s an amalgam of blogging and Reddit and Facebook – there’s aspects of each in there,‘ he told VentureBeat in a phone interview last week. – ‘We’re definitely borrowing those good ideas. But this is a deeper dive into their interests and intelligent conversations around [users’] passions.‘ – The Chime.in site will launch tomorrow, but the app is available now in the iTunes App Store. – As Gross mentioned, it has a lot in common with other social media tools. It gives users and brand-oriented publishers a public, online forum for sharing text and picture updates, just like Twitter. You can also share videos and polls, just like on Facebook.”
TC: “A tipster informs us that UberMedia, the company behind social networking apps like Echofon and UberSocial / Twidroyd, has unintentionally pushed its new iPhone application onto the App Store… This is plausible, because the Chime.in website isn’t accessible yet at the time of writing, although the support pages appear to be live already. – So is Chime.in the oft-rumored challenger to Twitter, which UberMedia has had run-ins with in the past? UberMedia has always denied that it had plans to launch a competing social network, so it’s a question worth asking. And the answer is no, not really. – Chime.in is described on the support pages as an online and mobile network organized around interests, or an ‘interest network’ to keep it brief. Still according to the support pages, Chime.in was ‘was created for people who are active in social media and looking for a way to engage in conversations and more deeply interact with content related to their interests’. … ‘All other social networks are all about connecting with people. Chime.in is about connecting with interests and people – it’s an interest network. It lets you tailor the content you see and search for to the topics you care about, so you aren’t bogged down sorting through posts you aren’t interested in.'”
GigaOM: “Bill Gross wants to take on Twitter, Facebook and Google+ – [H]e is launching a content-focused social network called Chime.in that will compete not just with Google’s new social platform Google+ but with Twitter and Facebook too, and link-sharing sites like Reddit and Digg as well. Does the world need another social platform for sharing content? Gross says that it does, and that his connections with content companies will help Chime.in succeed – but the odds are stacked against him. … Chime.in may not be a direct competitor to Twitter, but it is clearly a shot across the bow. According to the support pages for the service [which have since been taken offline], it will allow users to post to Twitter or Facebook or Google+ as well as to the Chime.in network, and is therefore not competitive but ‘additive to the ecosystem.’ … [T]he biggest hurdle for Chime.in is the simple fact that Facebook now has 800 million users and Twitter has 200 million or so, with Google+ in the 50 million range. Useful features aren’t always enough for a social network to flourish, especially when there is so much competition. In the end, even if you build it they might not come.”
ATD: “Serial entrepreneur Bill Gross’s latest effort is called Chime.in, a social platform for writing about and discussing common interests. What makes it different from other social network and social news sites is that Chime.in wants to pay people for their contributions. … Gross argued that the Chime.in community will police itself against gamers and crappy content – the kind of stuff that’s plagued sites like Digg and content farms like Demand Media – because users won’t recommend Chimes they don’t like. – ‘The breakthrough that’s happened is if you let people have the flexibility to share, they’ll get the message to the right people and do the dirty work for you,’ Gross said.
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Gerrit Eicker
Interest Graph
The interest graph: spanning serendipity vs. search, personalised vs. popular information/news; http://eicker.at/InterestGraph
Gerrit Eicker
Curation
Why search fails and why curation probably returns as a new foundation for a new algorithmic search; http://eicker.at/Curation
Gerrit Eicker
Editors + Social Curation
Digg adds an additional editorial layer to speed up breaking news and stories beyond curation; http://eicker.at/Editors
Gerrit Eicker
WordPress.com Goes Social
WordPress.com added Zemanta, Jabber, subscriptions and social sharing via Facebook, Twitter, others; http://j.mp/buZXJg
Gerrit Eicker
Referral Traffic Sources
What are the top referral traffic sources from search, social networks, bookmarking, and media? http://j.mp/d8nq7R
Gerrit Eicker
Aggregation
Rivera, Techmeme: Aggregation works best for industries where ideas can change views of people; http://j.mp/c7Qd4v
Gerrit Eicker
OExchange
The OExchange is an open protocol for sharing any URL with any service on the web; http://j.mp/OExchange (via @Mashable)
Gerrit Eicker
Digg: Back to Direct
Digg stops hijacking Twitter links, breaking the trust that it had built with publishers and users; http://tr.im/ts77
Gerrit Eicker 07:34 on 14. December 2011 Permalink |
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“