eReader and Tablet Habitualisation
The longer people own an eReader or tablet, the more likely they are reading more; http://eicker.at/DigitalReading
The longer people own an eReader or tablet, the more likely they are reading more; http://eicker.at/DigitalReading
41% of tablet and 35% of eReader owners are reading more since the advent of eContent; http://eicker.at/DigitalReading
30% of readers who read eContent say they now spend more time reading; http://eicker.at/DigitalReading