Easy Marketing is a Myth
Easy marketing is: spam, with no entry barriers, temporary, an escalation of force – expensive; http://eicker.at/EasyMarketing
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Gerrit Eicker
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Gerrit Eicker
TINSTAAFL
There Is No Such Thing As A Free Lunch: and there is no exception for #TINSTAAFL on the Internet; http://eicker.at/TINSTAAFL
Gerrit Eicker
Twitter Web Analytics
Twitter introduces Twitter Web Analytics: helps website owners analyse Twitter’s imapct; http://eicker.at/TwitterWebAnalytics
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Gerrit Eicker
Twitter: “Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics was driven by the acquisition of BackType, which we announced in July. – The product provides three key benefits: Understand how much your website content is being shared across the Twitter network – See the amount of traffic Twitter sends to your site – Measure the effectiveness of your Tweet Button integration … Twitter Web Analytics will be rolled out this week to a small pilot group of partners, and will be made available to all website owners within the next few weeks. We’re also committed to releasing a Twitter Web Analytics API for developers interested in incorporating Twitter data in their products.”
TC: “[A]t TechCrunch Disrupt, Twitter is debuting a brand new publisher analytics platform to help sites understand data around the Tweet button and sites using the t.co wrap. While the platform is still private, Twitter says it will be launched to the public soon. …Twitter is driving 100 million clicks per day to sites across the web, with 95 percent of links on Twitter wrapped in T.co. So clearly with both inbound and outbound traffic, Twitter is seeing massive traction for sites. … But while many third-party apps have tried to measure Twitter’s traffic for publishers, the best analytics always come from the source. This new product for publishers will decipher and make sense of all the inbound and outbound traffic from a publisher sites via the Tweet button and from links. … Of course, many people use Google Analytics and other platforms for their social media analytics from Twitter, Facebook and others. Luckily, you’ll be able to incorporate these in-depth Twitter analytics from your platform of choice, as Twitter will be releasing an API for this analytics platform. – The best part – all of this will be free for publishers. A few select publishers are currently testing the platform as well.”
RWW: “In August, Twitter took a big step toward cleaning up its analytics data by turning on its t.co short link wrapper for all tweeted links longer than 19 characters. T.co is still not fully implemented yet, but when it is, content providers on any platform will finally be able to accurately measure their referrals from Twitter. Prior to t.co, publishers would see different referrers if the clicks came from Twitter.com, Twitter’s client apps, third-party apps or bounced off some link shortener first. – That’s a very long tail, making Twitter referrals hard to measure. As a result of the confusion, Twitter was often discounted and discredited as a traffic referral source. But now that all tweeted links will go through t.co first, all clicks on Twitter links will come from one referrer. In short, Web publishers are just beginning to realize Twitter’s full traffic potential. – With the launch of Twitter Web Analytics, publishers will now be able to accurately measure the impact of Twitter in both inbound and outbound directions. With over 100 million active users, a number that has grown by 105% just this year so far, publishers and Twitter users are about to find out for sure about the value of this service.“
Gerrit Eicker
Virtual Office
McAfee: The definition of workplace changes, dramatic increases in productivity could be ahead; http://eicker.at/VirtualOffice
Gerrit Eicker
Gamification
Meaningful Play, getting gamification right with: meaning, mastery, autonomy; http://eicker.at/Gamification @dingstweets
Gerrit Eicker
Understanding and Learning
Drexler: How to understand; http://eicker.at/2a – and learn about everything; http://eicker.at/2c (via @Optimistontour)
Gerrit Eicker
Software Business Metrics
Mask: 5 metrics every software CEO should obsess over. CPA, NIPE, NPS, CLV, Adoption; http://eicker.at/SoftwareBusinessMetrics
Gerrit Eicker
Effectiveness: Social Media vs. eMail
What is the most effective way to spread messages online? Facebook? Twitter? Blog? IM? Bookmark? eMail? http://eicker.at/p
Gerrit Eicker
Projecturf
Use Projecturf to manage projects and teams efficiently, and virtually from anywhere; http://j.mp/90qjUN
Gerrit Eicker
Does Print Advertising Still Work?
Sawyer: What is wrong with print advertising? Nothing. But what is wrong with my ad? http://j.mp/9bNRR8
Guardian: “Physics has Newton’s first law (‘Every body persists in its state of being at rest or of moving uniformly straight forward, except insofar as it is compelled to change its state by force impressed’). The equivalent for internet services is simpler, though just as general in its applicability: it says that there is no such thing as a free lunch. – The strange thing is that most users of Google, Facebook, Twitter and other ‘free’ services seem to be only dimly aware of this law. … But it costs money – millions of dollars a month, every month. The monthly amount is called the ‘burn rate’. … It doesn’t take a rocket scientist to figure out that the best way to get big fast is to offer your services for free. … The penny drops for most suckers, er, users when it occurs to them that the service is, somehow, becoming more intrusive – whether through abrupt changes in default privacy settings, or sudden changes in the way their update and news feeds are reconfigured. What started as a lovely, simple, clean interface suddenly starts to look very cluttered and, well, manipulative. … It doesn’t have to be like this, of course. It just needs a different business model in which users pay modest fees for online services.”
Wikipedia: “‘There ain’t no such thing as a free lunch’ (alternatively, ‘There’s no such thing as a free lunch’ or other variants) is a popular adage communicating the idea that it is impossible to get something for nothing. The acronyms TANSTAAFL and TINSTAAFL are also used. Uses of the phrase dating back to the 1930s and 1940s have been found, but the phrase’s first appearance is unknown. The ‘free lunch’ in the saying refers to the nineteenth century practice in American bars of offering a ‘free lunch’ as a way to entice drinking customers. The phrase and the acronym are central to Robert Heinlein’s 1966 libertarian science fiction novel The Moon is a Harsh Mistress, which popularized it. The free-market economist Milton Friedman also popularized the phrase by using it as the title of a 1975 book, and it often appears in economics textbooks; Campbell McConnell writes that the idea is ‘at the core of economics’. … TINSTAAFL demonstrates opportunity cost. Greg Mankiw described the concept as: ‘To get one thing that we like, we usually have to give up another thing that we like. Making decisions requires trading off one goal against another.’ The idea that there is no free lunch at the societal level applies only when all resources are being used completely and appropriately, i.e., when economic efficiency prevails. If not, a ‘free lunch’ can be had through a more efficient utilisation of resources. If one individual or group gets something at no cost, somebody else ends up paying for it. If there appears to be no direct cost to any single individual, there is a social cost. Similarly, someone can benefit for ‘free’ from an externality or from a public good, but someone has to pay the cost of producing these benefits. – In the sciences, TINSTAAFL means that the universe as a whole is ultimately a closed system – there is no magic source of matter, energy, light, or indeed lunch, that does not draw resources from something else, and will not eventually be exhausted.”