Keyword (Not Provided)
Google SSL leads to not provided keywords for search traffic: more than 10% already; http://eicker.at/KeywordNotProvided
Tagged: Encryption Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Google Search and the Price of Privacy
Google goes SSL for its search; http://eicker.at/GoogleSSL – Sullivan: Puts A Price On Privacy; http://eicker.at/PriceOfPrivacy
Gerrit Eicker
Google SSL
Google is making search more secure: starts encrypting search (and referrals!) via SSL; http://eicker.at/GoogleSSL
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Gerrit Eicker
Google: “We’ve worked hard over the past few years to increase our services’ use of an encryption protocol called SSL, as well as encouraging the industry to adopt stronger security standards. For example, we made SSL the default setting in Gmail in January 2010 and introduced an encrypted search service located at https://encrypted.google.com four months later. Other prominent web companies have also added SSL support in recent months. – As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com [note the extra ‘s’] when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. … [W]ebsites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. … As we continue to add more support for SSL across our products and services, we hope to see similar action from other websites. That’s why our researchers publish information about SSL and provide advice to help facilitate broader use of the protocol.”
ATD: “Google said today it will soon use SSL encryption by default to improve security for signed-in search users, following SSL usage across the industry in Gmail, and on Twitter and Facebook. (You can see when a company is using SSL when a URL starts with ‘https.’) When SSL is used, Web site owners will get less information about what search terms visitors used to find them. Google said the move is a recognition of the increasingly customized and personalized nature of search.”
LM: “Now, if you were training at an SEO event like I was on the 17th and then was out of the office [and largely offline] on the 18th or if you live under a rock somewhere, you might not have heard Google’s official announcement that they will no longer be providing keyword data for organic search results if the user is signed into their Google account. – It’s not just Google Analytics that will be denied this data. … If you’re an SEO who uses the keywords report to prove the validity and efficacy of your work, you’re screaming and gnashing your teeth by this point. If you’re a causal analytics user, you may be asking the question ‘why do this?‘ … You can still see every single keyword that sent traffic through paid search, whether the user is signed in or not – just not organic search. Are users who click on paid search results less safe than users that click on organic results? … So far, since this change launched, LunaMetrics has seen 1% of our keywords clumped into (Not Provided.) A client with substantially larger organic search volume has already seen almost 2% of their organic keywords represented as Not Provided. We shall see how far-reaching these changes actually are in a few weeks when they’re rolled out completely.”
Gerrit Eicker
Dealing With WikiLeaks
How media has been dealing with WikiLeaks, Julian Assange, and the secrets he spilled; http://eicker.at/DealingWithWikiLeaks
Gerrit Eicker
WikiLeaks Paranoia
First positive effect for privacy. NYT: The Defense Department is scaling back information sharing; http://eicker.at/Paranoia
Gerrit Eicker
Join Diaspora!
Diaspora developer release: Today we are releasing the source code for Diaspora; http://j.mp/cZJY86 (via @TechCrunch)
Martin Bay, and -
Gerrit Eicker
Diaspora: “Today we are releasing the source code for Diaspora. This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control. From now on we will be working closely with the community on improving and solidifying Diaspora. … Much of our focus this summer was centered around publishing content to groups of your friends, wherever their seed may live. It is by no means bug free or feature complete, but it an important step for putting us, the users, in control. Developers, our code is on github, our tracker is public, we have a developer mailing list, and we are happily accepting patches. … Feel free to try to get it running on your machines and use it, but we give no guarantees. We know there are security holes and bugs, and your data is not yet fully exportable. If you do find something, be sure to log it in our bugtracker, and we would love screenshots and browser info.”
TC: “At first glance, this preview version of Diaspora looks sparse, but clean. Oddly enough, with its big pictures and stream, it doesn’t look unlike Apple’s new Ping music social network mixed with yes, Facebook. … But no matter what Diaspora looks like now, the point is to have many different versions hosted all over the place. Some will look different than others – so it make sense to have a simple, clean base to build off of.”
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Martin Bay
Another fb alternative that IS live: http://www.aazum.com
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Gerrit Eicker
Looks like a FB-clone on first sight, not like an alternative?
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Martin Bay
That’s the point. People want facebook only without all the sh*t. aazum is like facebook, only friendly ;)
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Gerrit Eicker
Hm… What many people want and what Diaspora or StatusNet support, is a decentralised social network.
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Martin Bay
Me too… but have you found any decentralised networks that are even close to offer a complete network service?
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Gerrit Eicker
Diaspora and StatusNet are on the right track.
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Martin Bay
Sure they are.. but with no proof that they will ever arrive. Ask yourself why appleseed or some of the other similar projects never took off while friendster, orkut, hi5, bebo, facebook etc. etc. did.
Diaspora is hyped because people thought they were completely innovative. But even if they were, that is far from any indication that their setup works. Again, look at appleseed.
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Gerrit Eicker
Dear Internet, We Have Diaspora Working
Diaspora is on track to launch the 1st open source version of its social network on 15th September; http://j.mp/bEcrHD
Gerrit Eicker
Diaspora
A life after Facebook? Diaspora, the Anti-Facebook project, rockets to $149K in online donations; http://j.mp/crsP0C
Gerrit Eicker
Thawte Personal Email Certificates: End of Life
Thawte Personal Email Certificates and the Web of Trust will be discontinued on November 16, 2009; http://j.mp/cin6x
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Gerrit Eicker
Thawte: “Over the past several years, security compliance requirements have become more restrictive, while the technology infrastructure necessary to meet these requirements has expanded greatly. Despite our strong desire to continue providing the Thawte Personal E-mail Certificate and Web of Trust services, the ever-expanding standards and technology requirements will outpace our ability to maintain these services at the high level of quality we require. As a result, Thawte Personal E-Mail Certificates and the Web of Trust will be discontinued on November 16, 2009 and will no longer be available after that date. … Customers with active Thawte Personal Email Certificates will be given the option to enroll for a free one year VeriSign Email Certificate. … After 16 November 2009, the system that supports Thawte Personal Email Certificates will shut down and as a result, active email Certificates and enrollments of email Certificates will no longer be available. … Your Thawte Personal Email Certificate will be revoked on 16 November 2009 on the same date that we stop offering Thawte Personal Email Certificates.“
Gerrit Eicker 08:39 on 3. November 2011 Permalink |
SEL: “Google’s new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impacted. … Google predicted that the change would impact 10% or less of searches… However, as of October 31, we have seen a very significant increase on the Not Provided figure here on Search Engine Land. It’s not just us, either. Looking at data from several websites across industries, we see a range of 7% to 14% of total organic keywords now being blocked. … The figure is even more dramatic, however, when you consider it as a percentage of Google-driven keywords. In other words, the 12.87% figure above means that for ALL keywords from ANY search engine to Search Engine Land, 12.87% of them were blocked. … The rollout was supposed to take place over the course of several weeks. The process is still happening, and it seems as if it was suddenly enabled for more users on October 31.”
LM: “It’s not just Google Analytics that will be denied this data. By ‘enhancing’ their default user experience for signed in users, Google will be redirecting signed in users to https://www.google.com, thus encrypting the search results page. In analytics, you’ll still be able to see that these signed in users came from the organic search results, but instead of being able to see the actual keywords that they used, you’ll see all that data aggregated under (Not Provided.) … So far [October 20th], since this change launched, LunaMetrics has seen 1% of our keywords clumped into (Not Provided.) A client with substantially larger organic search volume has already seen almost 2% of their organic keywords represented as Not Provided. We shall see how far-reaching these changes actually are in a few weeks when they’re rolled out completely.”
Naylor: “The online SEO community was up in arms after Google announced that signed-in users would get the encrypted search results as standard on google.com, meaning that all the referring keyword data would be lost in any analytic package. – Short term, this is unlikely to cause a too much of an upset and most people are saying they are only seeing 2-3% of all searches coming through with the (not provided) keywords.”
Mark8t: “As the change gets rolled out worldwide, you will start to see an increasing number of ‘Keyword Not Provided’, so you will need to become more creative. I would strongly recommend if you have not already to get a Google Webmaster Account, as Google notes: You ‘can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools (GWT). This information helps webmasters keep more accurate statistics about their user traffic’. … In my view, although it may take more time, if you focus on content data, trends with keywords [as opposed to exact data] and other tools available, the impact will be somewhat lessened. The reality is, there is no point in crying over split milk, it’s done. Now it’s time to come up with creative solutions to keep moving forward.“
Gerrit Eicker 08:26 on 11. November 2011 Permalink |
LM: “Google SSL Search: Update on (not provided) keywords – Matt Cutts’ estimation that SSL search would only affect single-digit percentages of searchers is still holding true (in aggregate). But as you can see from the numbers above, the number of signed-in Google users that reach your site will vary greatly depending on your industry. The silver lining in this is at least we’re able to easily measure the effects of SSL search using Google Analytics and a couple of advanced segments.“