No Tablet, No eBooks
Tablet and eReader owners are more likely than non-owners to prefer to buy eBooks; http://eicker.at/DigitalReading
Tablet and eReader owners are more likely than non-owners to prefer to buy eBooks; http://eicker.at/DigitalReading
45% of readers who own an eReader for more than a year say they are reading more; http://eicker.at/DigitalReading
The longer people own an eReader or tablet, the more likely they are reading more; http://eicker.at/DigitalReading
41% of tablet and 35% of eReader owners are reading more since the advent of eContent; http://eicker.at/DigitalReading
Many readers read their eBooks on the multiple digital devices they own; http://eicker.at/DigitalReading
As many people read eBooks on their computers as on devices made for eBook consumption; http://eicker.at/DigitalReading
Kindles are the most popular eReaders: owned by 62% of digital readers (22% Nook); http://eicker.at/DigitalReading
Women are more likely to own eReaders than men, and more parents own tablet computers; http://eicker.at/DigitalReading
eReader and tablet ownership are strongly correlated with income and education; http://eicker.at/DigitalReading
eReader and tablet ownership are most popular with adults under age 50; http://eicker.at/DigitalReading