Facebook Paper
The Facebook Paper, an iOS app launching Feb. 3, wants to reimagine the way we read news(papers); http://eicker.at/FacebookPaper
The Facebook Paper, an iOS app launching Feb. 3, wants to reimagine the way we read news(papers); http://eicker.at/FacebookPaper
AdAge: Facebook to release Facebook Timeline for Facebook Pages this month; http://eicker.at/FacebookPagesTimeline
AdAge: “Facebook will bring its Timeline profile pages to brands this month in the U.S., according to executives briefed on the company’s plans. – At its F8 conference in September, Facebook introduced a dramatic transformation of profile pages for its more than 800 million users with the Timeline format… At the time of the announcement, the company said it would wait to roll out the new feature for brands. Facebook VP-Marketing and Business Partnerships David Fischer said Timeline for brands would be ‘consistent’ with the Timeline look-and-feel, but not a carbon copy. – The new pages for brands will start in beta with a handful of partners and then be released to more marketers in stages… Timeline has significant implications for Facebook fan-page management. One top consideration is that a brand’s Facebook presence no longer must date to when it joined the site but can be represented with content populating its Timeline from throughout its history.”
RWW: “Facebook will soon bring Timeline to brand pages. Currently Timeline is only available for Facebook user profiles. It transforms the Facebook experience from a fly-by bulletin board and events site to a scrapbook-esque, lifestreaming version of a social networked reality both past and present. … On February 29, Facebook will host fMC, its first-ever event specifically for marketers – and Timeline brand pages will no doubt be a part of it. … We reached out to Facebook. Here’s what they said: ‘As we said at f8, we believe that consistency in both functionality and appearance increase use of Facebook,’ a Facebook spokesperson told ReadWriteWeb. ‘We hope to make Pages more consistent with the Timeline in the future, but we have nothing further to share at this time.‘”
IF: “Marketers have been dreaming up ways to use Timeline for businesses since the new profile debuted at f8, but Timeline hasn’t been an option for brands because the social network requires companies use pages instead of profiles. … Timeline could be a significant improvement for pages, which users typically visit once to Like but they rarely return or spend much time on them. … A big question remains: what will happen to tab applications? Many pages – from top global brands to small local businesses – have invested in iFrame apps to welcome users to their pages or provide additional experiences. The company has frequently changed the size of tabs, forcing developers to redesign their apps, and it could do so again. … The last time Facebook redesigned profile pages in December 2010, business pages got a matching update in February.“
Facebook F8 amplifies the Facebook Platform: Like, Timeline, News Feed, API; http://eicker.at/FacebookPlatform
Forbes: “[T]here’s no question – Facebook remains the most ambitious, most technologically sophisticated, fastest-moving Internet company. The changes announced [at F8] were as big as anything the company has ever done – to turn Facebook into a real-time engine for seeing what your friends are doing and joining them right now… The changes are all big, but perhaps the most interesting is that Facebook is becoming a real-time communication service. … Longtime tech pundit and thinker Esther Dyson posted on Twitter today that Facebook was launching the ‘semantic Web’ without calling it that. Good, because hardly anyone ever understood what that meant. … In order to launch these real-time features for its platform, Facebook needed a way for users to access them. That’s why it launched the ticker earlier this week. … The best way to think of Facebook is as infrastructure – the social infrastructure of the Internet. Zuckerberg believes Facebook has far more to gain over the long term by reinforcing itself as a universal platform than by any other means. … Granted, it is potentially problematic for one company to own an essential piece of Net infrastructure.”
SG: “Without a doubt, [the] major keynote at f8 2011 showed Facebook to be making some major changes in the very near future. Starting with a whole new layout and set of functions they’re calling ‘Timeline‘ and moving through app enhancements that have the potential to change the way we use apps on all platforms, we’ve got a guide here for you, the Facebook user, to easily understand what you’ve got in store. This is Facebook as it will exist starting at the tail end of 2011. … There is a new class of application on Facebook now called Open Graph. This class is defined by three principles: Frictionless experiences, Realtime serendipity, and Finding patterns. The goal here is to have subject matter (games, music, video, social apps) spread to friends via friends in as enjoyable a manner as possible.”
AF: “According to Zuck[erberg]… ‘A record 500 million people used Facebook the same day. We’re connected now. The next era will be defined by the social apps that use these connections. … But there’s more to us, to our deepest conversations. You want to express the story of your life in terms of the most important and meaningful parts of your life – this is the heart of your Facebook experience.’ … Facebook has created a new class of apps to deal with the next version of open graph. Facebook’s mission is to make world more open and connected. They want you to have a more personal experience. … Now you’ll be able to eat a meal, hike a trail, and so on, and the activity shows up in the news feed. This means Facebook is adding verbs to the connections in the social graph. … GraphRank may be the new EdgeRank. What do I want to see in the news feed versus someone’s timeline? Different types of relationships work differently – work friends versus family, for example. And this is probably going to integrate the new friends lists and family categorizations.”
Guardian: “While Facebook is keen for its users to stay on the site for as long as possible, Zuckerberg has consistently emphasised that the site is a ‘distribution platform’ to other media companies. – The social network has moved to strengthen its ties with media partners in recent months as it moves closer to its hotly anticipated initial public offering. Facebook was recently valued at $66.5bn on secondary markets. Its global revenues are expected to reach $4.3bn in 2011, up from $2bn in 2010, according to the research firm eMarketer. … [Zuckerberg] wants Facebook to be the centre of your web experience. That’s the purpose of the redesign of the ‘timeline’ – the river of experiences recounted by your friends. Rather than being a river, he’s offering the chance to organise it, with the photos and videos. … The key is that he wants Facebook to become the de facto authentication mechanism of the web.”
Green, TC: “I was one of the first people to join Facebook in February of 2004, and launched one of the inaugural applications on the platform in May 2007. The new Facebook profile and Open Graph announced…, along with the launch of smart friend lists last week, is going to usher in a new era of the Facebook platform. And I believe entire industries will potentially be revolutionized by social, from travel to reviews to health to e-commerce, and of course charity. … I am confident we will see major sectors, from music to reviews to commerce, revolutionized by authentic friend-to-friend interactions. We are fortunate at Causes to have a big start in one of the largest markets around, the $300 billion giving market. It is anyone’s guess if the other major categories will go social with their current leading companies, or if entirely new ones will emerge, like Zynga in gaming. Either way, it will be a fun ride.”
RWW: “Facebook significantly scaled up the amount of information it tracks about you – and many millions of other people. The once humble status update field has been expanded to include 6 types of ‘life events.’ You now automatically share data about what you’re reading or listening to. … Here’s a quick summary of what’s changed: A new Subscribe button, allowing you to follow people you aren’t friends with, plus filter the amount of information you get from current friends. Improved friends lists – easier way to group people into lists, including via semi-automated ‘smart lists.’ A News Ticker that streams a constant flow of user updates in a sidebar (on top of your chat bar). A newspaper-like relevancy filter for your Facebook homepage. Instant sharing of what you read, listen to and watch. A new Timeline profile (a colorful history of you and your ‘life events’).”
Facebook Like gets sharing granularity: hypersharing becomes (scarily) automatic; http://eicker.at/FacebookLikeButtons
Forbes: “Facebook released a broad new set of social features Thursday that makes it easier for people to share a wide range of information about themselves. The new changes could boost the quantity of sharing and change the quality of information that people push through the social network. … [P]eople can now automatically share what music they’re listening to, what television or movies they’re watching, what news they’re reading and even what food they’re eating or what exercise they’re doing. It’s ‘frictionless’ to share in Mark Zuckerberg’s words. … The upshot of this is that Facebook is going way beyond enabling people to simply share their interests, to enabling people to share virtually anything they’re doing both online and offline. … The connection between sharing and actual purchases is one that Facebook is careful about, particularly after Beacon. But with all the sharing about products that people will inevitably do through the new changes, more traffic will be driven to companies’ sites where people can make purchases.”
AF: “Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations. – We’re talking about the like button here. – Today, we click like when really a more specific action is involved but the thumbs-up is only option that exists. – So, get ready for buttons that could include: Want, Buy, Own, Listen to, Read, Eat, Watch, Work out… the open graph will also make people’s news feeds more customized than ever, requiring a more complex algorithm than the one that currently determines what people see on their home pages.- The algorithm that Facebook today calls EdgeRank becomes GraphEdge tomorrow.”
Mashable: “You can’t deny the success of Facebook’s Like button. Its popularity quickly skyrocketed; it took less than a month for the button to appear on more than 100,000 websites. Now it is a standard method for endorsing something on the social web. – But that’s exactly the problem – the Like button is an endorsement. … Facebook’s bet is that more people will click a button that says they’ve ‘Listened’ to a song or ‘Watched’ a video, rather than simply liking it. … It’s Facebook’s partners that will take this capability and turn it into applications that populate Facebook and their websites with these Gestures, though. That’s Facebook’s plan – to become the social layer on which the web is built. … The new Open Graph will change Facebook drastically.”
Forrester: “If there’s one thing Facebook is not afraid of, it’s change. … Facebook is laying claim to your life. Through its new Timeline feature that recaps in one fell swoop everything you’ve ever posted and lets you feature the highlights, along with its new apps that let you discover and share real-time experiences like watching movies and listening to music, Facebook is changing the social networking game. Of course you could argue that it was already acting as the online identity for many people, but this takes it to a whole new level.”
TC: “Unlike the Like button which gives you a way to explicitly share individual pieces of content, this Read plug-in (and presumably, Watch, Listen, etc, plugins) would allow third-parties to add a single button to their site to enable some of the automatic actions Facebook unveiled today. … To be clear, this button will be totally opt-in for users. And the button will also have ‘pause’ and ‘undo’ capabilities if a user decides they actually don’t want to share their activity automatically, Taylor said. – And the regular old Like button will continue to exist for users who still want to share specific pieces of content to Facebook.”
RWW: “While the focus of today’s Facebook announcements was the newTimeline profile, the Read, Watch, Listen media sharing apps have generated a lot of interest too. These so-called ‘social apps‘ haven’t been widely launched yet, but you can get a sense of what they will do by adding a couple of brand new newspaper social apps to your Facebook profile: The Guardian’s app and one from Washington Post. – Be forewarned though, with these apps you’re automatically sending anything you read into your Facebook news feed. No ‘read’ button. No clicking a ‘like’ or ‘recommend’ button. As soon as you click through to an article you are deemed to have ‘read’ it and all of your Facebook friends and subscribers will hear about it. That could potentially cause you embarrassment and it will certainly add greatly to the noise of your Facebook experience.”
Winer: “Facebook is scaring me – Yesterday I wrote that Twitter should be scared of Facebook. Today it’s worse. I, as a mere user of Facebook, am seriously scared of them. … This time, however, they’re doing something that I think is really scary, and virus-like. The kind of behavior deserves a bad name, like phishing, or spam, or cyber-stalking. … Now, I’m not technically naive. I understood before that the Like buttons were extensions of Facebook. They were surely keeping track of all the places I went. … People joke that privacy is over, but I don’t think they imagined that the disclosures would be so proactive. They are seeking out information to report about you. That’s different from showing people a picture that you posted yourself. If this were the government we’d be talking about the Fourth Amendment. … One more thing. Facebook doesn’t have a web browser, yet, but Google does. It may not be possible to opt-out of Google’s identity system and all the information gathering it does, if you’re a Chrome user. – PS: There’s a Hacker News thread on this piece. It’s safe to click on that link (as far as I know).“
Forbes: Facebook is getting into the news business with Facebook Editions, app versions of news outlets; http://eicker.at/FacebookEditions
Forbes: “Facebook is thinking less and less about how to grow that number and more about how to get current users to live more of their lives within its virtual walls. One answer it has come up with: asking a select number of news outlets to produce ‘Facebook editions’ – basically, app versions of themselves that can be read and consumed right there on Facebook. – About a dozen news outlets are currently participating, including CNN, the Washington Post and The Daily, according to sources familiar with the project. The first Facebook editions are expected to arrive later this year, perhaps in September. … Now that Facebook is known to be at work on a parallel initiative, however, it could change the dynamic for publishers, who may find playing one against the other gives them leverage they lacked until now.”
VB: “For years, news organizations have been using Twitter more than Facebook to get their messages out and publicize breaking news. So it makes sense that Facebook would be interested in building customized news applications and improving relationships with major news outlets. Back in April, Facebook even expressed a desire to have better relationships with journalists.”
IF: “Facebook itself has recently been on a campaign to increase its presence in the media ecosystem, which we assume this latest effort is a part of. In the past year it has hired social media marketers to help it develop and promote best practices for journalists, provided training events for media, and published guides and studies showing how to use Facebook features (especially Pages) for maximum value. Media companies, including the BBC and Warner Brothers and various musicians, have also been testing selling media content using its virtual currency, Credits – efforts that have been primarily independent, although presumably encouraged by Facebook. … The speculation around possible Credits and ads revenue here are reflections of Facebook’s oft-stated goal of being the main way that people find and share information that matters with people they care about. Without any additional revenue streams, simply getting a stronger two-way flow of content-driven traffic can help it create more value for users, and make more money from its existing ad inventory.“
Facebook seems to get serious about music and media after consolidating retailing, news, games; http://eicker.at/FacebookMusic
Facebook: You need to explicitly choose to share [address, mobile number] before [3rd parties] can access; http://eicker.at/24
Boyd: Neither privacy nor publicity is dead, but technology will continue to make a mess of both; http://eicker.at/Privacy
Gerrit Eicker 14:48 on 31. January 2014 Permalink |
FB: “Facebook Paper, explore and share stories from friends and the world around you. Available February 3. – Browse your Paper with simple, natural movements. Stories appear fullscreen and distraction free. Tilt to explore vivid high-resolution photos. Tell visual stories with gorgeous photo albums. Immerse yourself in videos that come to life and fill the screen. Unfold stories and news from the world’s best sources. Choose from sections about a range of themes and interests. Drag in your favorite sections to make Paper your own. Browse through sections to see what catches your eye. Each section includes photos, videos, articles, essays and other insights. Share your stories with friends and the world. Beautiful storytelling from friends and the world. Available in the US February 3 on the App Store.”
RW: “Facebook “Paper” App Attempts To Reimagine How You Read The News – Paper is not a launcher. It is an app, on iOS but not yet Android. It is attractive and makes Facebook more pleasant to read and to share. Whether it will be a hit is anyone’s guess. The app economy has no shortage of news apps available, from Flipboard to Zite, News360, Twitter, LinkedIn, Google+ and so forth. Facebook may find it difficult to dislodge the incumbents in the news app space.”
TC: “Facebook Announces Paper, A Curated Visual News Reader Launching Feb. 3 On iOS. – If Paper succeeds, it could get more people sharing publicly. Who wouldn’t want the chance to be surfaced in Paper and accrue legions of Likes and new followers? This incentive could sway content creators from ditching Facebook for Twitter, and is just one more way the social network is trying to steal thunder from the micro-blogging service. – The web’s a big place, but Paper could use big data and big-brained editors to make it feel small enough to comprehend, just a like a newspaper.”
TC: “Facebook’s New “Creative Labs” Lets The 6,000-Employee Giant Move Fast Like A Startup – It might not be as sexy as Google X with its self-driving cars and smart contact lens moonshots, but Facebook Creative Labs could make its employees feel like they’re the ones in a Harvard dorm room doing it the Hacker Way.”
GO: “Facebook heard you like newspapers, so it decided to make a newspaper app out of your Facebook – Of course, not every standalone app that Facebook launches is a success – after all, it tried to get users interested in Poke, an app that was designed to compete with the viral success of Snapchat, but went down in flames. The multimillion-dollar question is whether Paper will be something that people want to spend more time with, or whether it will just feel like a tabloid stapled together from items they’ve already seen in their news feed, or a pale imitation of Flipboard.”
VB: “Facebook to launch standalone news app ‘Paper’ – It seems almost like Facebook, in realizing the potential of its news feed, set out to create an app that would replace the morning and evening ritual of reading the local newspaper.”
AF: “Facebook To Debut Paper App For IPhone Feb. 3 – Re/code reported earlier this week that Facebook has been hiring contract editors to work on Paper, and those editors are responsible for curating the content that appears in the app’s sections, adding that only content that has already been shared on Facebook by publishers will appear in Paper.”
IF: “Facebook announces Paper – iPhone app available Feb. 3 – Much like Flipboard [or Pinterest], users can also curate “sections,” for categories of news they like and want to read. For instance, a user can have a special section for sports news, or news about a specific topic or country, and Paper will provide stories fit for that interest.”