Facebook: a Walled Garden
MacManus: Is it fair for Tim (Berners-Lee) to accuse Facebook of being a walled garden? Yes it is; http://eicker.at/WalledGarden
MacManus: Is it fair for Tim (Berners-Lee) to accuse Facebook of being a walled garden? Yes it is; http://eicker.at/WalledGarden
Social Plugins enable engaging social experiences with Facebook on any website; http://j.mp/aWwAJl
The Open Graph protocol enables the integration of web pages into the social graph across Facebook; http://j.mp/bIBGzE
Facebook: “The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed. … You can also add any of a number of social plugins to your site with a line of HTML.”
Facebook Developer Blog: “We’re hosting our third f8 conference in San Francisco today. There are two important themes behind everything we’re delivering today. First, the Web is moving to a model based on the connections between people and all the things they care about. Second, this connections-based Web is well on its way to being built and providing value to both users and developers – the underlying graph of connections just needs to be mapped in a way that makes it easy to use and interoperable. – Today we are introducing three new components of Facebook Platform to make the connections-based Web more real: social plugins, the Open Graph protocol, and the Graph API.”
TC: “With Open Graph, Facebook Sets Out To Make The Entire Web Its Tributary System. … Basically, the Open Graph API is a way for Facebook to allow other companies, sites, services, etc to interact with Facebook without having to create a dedicated Facebook Page. Big deal, you might think – isn’t that what Connect is? Yes, to an extent, but it would seem that the idea here is to go way past that. – With the Open Graph API, Facebook wants to allow anyone to take their own site and essentially wrap it in a Facebook blanket. This doesn’t necessarily mean in a visual way, but rather that these sites which use the APIs will be able to replicate many of the core Facebook functionality on their own sites. … The idea is to keep expanding Facebook’s social graph, and more importantly, it’s social reach. … (Facebook) Connect doesn’t go far enough. If Facebook truly wants to be the main hub of social data on the web, it needs more data coming in from more sites, and Open Graph can provide that. … As Yammer founder David Sacks tweeted tonight, ‘Now that Facebook is willing to share user emails, Facebook Connect will become default signup for most websites.‘”
TNW: “Ignore Facebook Open Graph at your peril – this is Web 3.0. … The importance of Facebook’s Open Graph announcement cannot be overstated. … There’s only one fly in the ointment: Facebook itself. That name ‘Open Graph’ is a bit of a misnomer. With Facebook at its heart it’s not truly open and that could be its downfall. Open Graph is Facebook’s baby and Mark Zuckerberg and friends are ultimately in control of how it is used. … A new age is dawning, welcome to Web 3.0.”
eMarketer: “The open graph will attempt to make the Web more social. The intent is to bring together social actions from all over the Web and allow for a rich depiction (and semantic memory) of what people are liking, reading, reviewing and rating. Using the examples of Yelp and Pandora, each of which are businesses with vast quantities of information about what people like and don’t like in the realms of local businesses and music, Facebook CEO Mark Zuckerberg said the Open Graph would make the Web a richer, more connected experience. … Overall, the success of Facebook’s plans depends directly on Web firms’ willingness to add the social features announced today – along with consumers’ willingness to click a ‘Like’ button frequently, or ignore it. Judging from the number of press releases I’ve received today about ‘Like’ from Facebook’s business partners, I’d say that at the very least, brands are fairly excited to see what happens.”