Facebook Pages Timeline
AdAge: Facebook to release Facebook Timeline for Facebook Pages this month; http://eicker.at/FacebookPagesTimeline
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Gerrit Eicker
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Gerrit Eicker
Facebook Credits for Websites
Facebook Credits expand further: outreach to every website, going beyond Facebook Apps; http://eicker.at/FacebookCreditsWeb
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Gerrit Eicker
Facebook: “Facebook Credits for websites – We have begun working with a few developers to test the ability to offer Facebook Credits on websites, with the goal of helping them offer a more unified app experience to users beyond apps on Facebook. One early example is Collapse! Blast on Gamehouse.com. – At this time, we are focused on gathering early developer feedback. We will keep you posted as our tests continue. If you are interested in Facebook Credits for websites should we broaden the test, please sign up here.”
GigaOM: “Facebook isn’t a true PayPal competitor, but it’s taking some steps toward becoming an online payments provider outside of its Facebook properties. The social networking giant has begun testing the use of Facebook Credits on two games, Uno Boost and Collapse! Blast, both available on gaming portal GameHouse. … This could be a big springboard for Facebook to become a major payments player if it aggressively takes its Facebook Credits to other properties on the web. … I wouldn’t be surprised if Facebook is eyeing this market. Mobile payments is booming now and expected to become a $670 billion market by 2015. But it starts with small tests like the one with GameHouse. … Hulett said he believes though its early Facebook Credits could be a big driver of revenue for Facebook, similar to how PayPal has become the main engine of growth for eBay. That will still be ways off, but if Facebook plays its cards right and learns important lessons along the way, it might not be a stretch.”
IF: “Facebook’s virtual currency is currently the mandatory payment method for all Facebook games on the web, a payment option for Facebook apps, and became available as a payment option to mobile app developers last week. … If the test does indicate a demand for Credits as a payment option outside of Facebook.com, its unclear whether Facebook would require developers to use its virtual currency exclusively. It could simply make them an additional payment option, the way Credits currently work for Facebook.com apps as well as mobile apps and games. … More users maintaining a balance of Credits also makes Facebook a more lucrative platform for developers. … Facebook Credits for Websites could become a significant revenue source and powerful way to attract developers.”
ATD: “Facebook is now allowing its virtual currency to be used off of its social network, a feature that some game companies are finding valuable as they seek new ways to monetize their own sites. … GameHouse is one of the first to try using Credits off of the network, but there will likely be others following. – Earlier this month, Zynga announced Project Z, its own gaming platform, which will provide a seamless game experience between Facebook and its own Web site. Despite creating a separate game network, as we wrote at the time of the announcement, Facebook’s influence will be everywhere.”
ZDNet: “Facebook takes a 30 percent cut of all revenue earned through Facebook Credits, leaving developers with the remaining 70 percent. It’s not clear how much revenue the company makes from the virtual currency, but it appears to be a growing percentage of its overall revenue. It could be massive if Facebook Credits for websites takes off.“
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Gerrit Eicker 15:29 on 17. February 2012 Permalink |
AdAge: “Facebook will bring its Timeline profile pages to brands this month in the U.S., according to executives briefed on the company’s plans. – At its F8 conference in September, Facebook introduced a dramatic transformation of profile pages for its more than 800 million users with the Timeline format… At the time of the announcement, the company said it would wait to roll out the new feature for brands. Facebook VP-Marketing and Business Partnerships David Fischer said Timeline for brands would be ‘consistent’ with the Timeline look-and-feel, but not a carbon copy. – The new pages for brands will start in beta with a handful of partners and then be released to more marketers in stages… Timeline has significant implications for Facebook fan-page management. One top consideration is that a brand’s Facebook presence no longer must date to when it joined the site but can be represented with content populating its Timeline from throughout its history.”
RWW: “Facebook will soon bring Timeline to brand pages. Currently Timeline is only available for Facebook user profiles. It transforms the Facebook experience from a fly-by bulletin board and events site to a scrapbook-esque, lifestreaming version of a social networked reality both past and present. … On February 29, Facebook will host fMC, its first-ever event specifically for marketers – and Timeline brand pages will no doubt be a part of it. … We reached out to Facebook. Here’s what they said: ‘As we said at f8, we believe that consistency in both functionality and appearance increase use of Facebook,’ a Facebook spokesperson told ReadWriteWeb. ‘We hope to make Pages more consistent with the Timeline in the future, but we have nothing further to share at this time.‘”
IF: “Marketers have been dreaming up ways to use Timeline for businesses since the new profile debuted at f8, but Timeline hasn’t been an option for brands because the social network requires companies use pages instead of profiles. … Timeline could be a significant improvement for pages, which users typically visit once to Like but they rarely return or spend much time on them. … A big question remains: what will happen to tab applications? Many pages – from top global brands to small local businesses – have invested in iFrame apps to welcome users to their pages or provide additional experiences. The company has frequently changed the size of tabs, forcing developers to redesign their apps, and it could do so again. … The last time Facebook redesigned profile pages in December 2010, business pages got a matching update in February.“