Facebook: Read, Watch, Listen
Will Facebook F8 fully embrace multimedia? Read. Watch. Listen. Coming soon; http://eicker.at/FacebookReadWatchListen
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Gerrit Eicker
Google Plus Business
Oestlien: The business experience we are creating [for Google Plus] should far exceed the consumer profile; http://eicker.at/GooglePlusBusiness
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Gerrit Eicker
Oestlien, Google: “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles. … Over the next few months we are going to be running a small experiment with a few marketing partners to see the effect of including brands in the Google+ experience. We’ll begin this pilot with a small number of named partners. If you represent a ‘non-user entity’ (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches)… In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!”
Mashable: “We’re not surprised that Google is building an optimized Google+ experience for businesses, but we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network. The same thing happened with Google Buzz and has happened on Facebook, Twitter, Foursquare and countless other social networks. Brands like to go where their customers are.”
Eldridge Blute
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Gerrit Eicker
Google Plus Differences
How the Google Plus services, Circles, Sparks, Hangouts, Huddle, differentiate from Facebook/Twitter; http://eicker.at/GooglePlusDifferences
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Gerrit Eicker
Google Plus Circles makes the biggest difference between Google Plus and Facebook: Google Plus Circles bases on Twitter’s paradigm of non-reciprocal following, with the option to establish a closer relation like Facebook’s reciprocal friending. Additional, ‘circling’ is a must: while Facebook Friends Lists and Twitter Lists are optional, following/friending on Google Plus requires to move users to at least one circle.
Evangelos: “I have read many of the initial reactions to Google+ and most of them compare it to Facebook… Unlike Facebook, you can add someone without their permission. This is pretty much like following someone on Twitter – their public posts appear in your stream. But unless they ‘follow you back’, your updates don’t get into their stream. As soon as they add you, too, the Twitter-like following feature becomes a Facebook-like friendship relation with mutual posts in streams, depending on which circles you are in. This is a) a great way of getting a network going early on (and have a lively stream from the very beginning) and b) combines Twitter-like publishing with Facebook like media and commenting. I keep thinking this might turn out to be more dangerous to Twitter than it is to Facebook. … Now that I understood their adding mechanics, I see why there is no initial Fanpage product: It is not necessary.”
The Google Plus Stream reflects this main differentiator:
VB: “There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach. … When posting on Google+, it forces users to select specific social circles they are posting to, which includes ‘everyone’ as an option that mimics a Twitter-style broadcast. If not for the lawsuits and FTC settlement about Google Buzz automatically broadcasting posts, it is likely that Google+’s default setting would be public posts. … While Facebook is not sweating about Google+, the threat to Twitter is significant. Google has the opportunity to displace Twitter if it gets publishers and celebrities to encourage Google+ follows on their websites as well as pushing posts to the legions of Google users while they are in Search, Gmail and YouTube.”
But the Google Plus Stream is one of the main cons of Google Plus, too: it’s noisy! There’s a strong need to add an option to mute users or even better: +Circles. And there’s a strong need to add better ranking algorithms. Believe it or not: Facebook seems to be far ahead of Google in this place!
Mashable: “Google+ is designed to minimize noise in the stream through the use of circles, but it’s still too noisy for most users. The big issue is that posts are pushed to the top whenever there’s a new comment, something that most users think is unnecessary. There are also still issues with collapsing posts with long comment threads. … Google+ needs to stop bumping posts to the top of the stream anytime there’s a comment, and this change needs to be implemented as soon as possible. There needs to be a way to see ‘top stories’ from your stream. Yes, it’s a Facebook feature, but it’s a really good Facebook feature.”
That’s all? No more differentiators? No, not yet. Sure, there’s Hangouts – currently a Skype-clone. And Google Plus can be found on (nearly) all Google properties on the Web. But more conceptual differences? Obviously we’ll have to wait.
Gerrit Eicker
Facebook Profile to Facebook Page Migration
Facebook starts a Page Migration tool: convert Facebook Profiles to Facebook Pages; http://eicker.at/ProfilePageMigration
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Gerrit Eicker
Facebook: “Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures… Business accounts are designed for people who only want to use Facebook to administer Pages and run ad campaigns. For this reason, business accounts do not have the same features as personal accounts. … Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration. … Once you have converted your profile to a Page, you can’t revert this change. Please keep in mind that it is a violation of Facebook’s Statement of Rights and Responsibilities to maintain a profile for anything other than an individual person.”
IF: “For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The ‘Profile To Business Page Migration’ tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes. … Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.”
FC: “With the launch of a new migration tool, Facebook is letting single users around the world create a more business-centric, limited form of Facebook entry that allows business to have thousands of ‘fans’ rather than acting as an interactive friend resource. … A user may choose to migrate to the Pages system because while it has restrictions, such as the inability to friend people or follow the usual social networking status-update shares, it does allow you to surpass the 5,000 friend limit because followers of a Page are ‘fans’ not ‘friends.'”
Gerrit Eicker 16:21 on 21. September 2011 Permalink |
ATD: “Facebook will unveil its next massive initiative to socialize the Web at its f8 developer conferenceon Thursday. A key focus of this year’s annual event has been well reported: Content. – And that’s the way the social networking giant will play it at the confab, using the basic phrasing, ‘Read. Watch. Listen.‘ … Many of the implicit and explicit content sharing tools at f8 will have a precedent in those Facebook has built for gaming, according to sources familiar with Facebook’s plans. For instance, look for a live-updating sidebar of friends’ content consumption activity, just as the site offers for games, and separate from the news feed wall.”
TC: “The cat is out of the bag that Facebook is going to launchsomething big at its developer conference f8 this week. We’ve heard about the social music services that could be debuting in a few days, but as the New York Times conveyed this past weekend, Facebook is planning for ways to surface personal content better. And we’ve heard from a source that Facebook will introduce new buttons on the wall that will begin introducing some granularity to the ‘Like’ concept. We’re told these new buttons are ‘Read,’ ‘Listened,’ ‘Watched.’ The network will also soon launch new social commerce buttons like ‘Want‘ following the introductions of the aforementioned buttons.”
RWW: “According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto ‘Read. Watch. Listen.‘ Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications. … Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.”
RWW: “Facebook’s recent release strategy provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week. … The ‘Read‘ portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has themost precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. … Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within. … While we do not know the specific details of the ‘Listen’ products, we have clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. ‘Facebook Music‘ will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. … What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become ‘stickier.'”
Mashable: “Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned. – Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is ‘major’ and will make Facebook profiles nexuses for consuming content.
IF: “Strengthening Broad Category Interest targeting could produce big revenue gains for Facebook. As we discussed earlier today, the Facebook Ads marketplace is inaccessible to many small businesses because they don’t have the know-how to effectively use the self-serve tool, or big enough budgets to use many of the tools and services built on the Ads API. As Broad Category Interest targeting is far easier to use than Specific Interest targeting, an improvement of the feature thanks to the ‘Read’, ‘Listened’ and ‘Watched’ buttons could help Facebook recruit this long-tail of advertisers.”
TNW: “Read: Facebook is assumed to be partnering with large online publishers like Yahoo, CNN, the Washington Post andThe Daily. – Watch: The platform will be merging with several online video hosting sites, Ooyala rumored to be one of several. – Listen: Facebook Music is coming with companies like Spotify AB and Rdio Inc. publish user activity on Facebook pages. … The Google+ vs Facebook war seems more heated than ever with Facebook putting up a good fight to maintain its lead in the world of social networking. It remains to be seen how Google+ will keep up with the seemingly impressive features Facebook has up its sleeve, and we can only watch and wait to see how it all turns out.”