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  • Gerrit Eicker 08:43 on 20. August 2010 Permalink
    Tags: , , , , , , Facebook Places, , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Facebook Places: Marketing Opportunities 

    Facebook Places offers a bunch of marketing opportunities: Claim your place, next to your page; http://j.mp/9YwmZX

    • Gerrit Eicker 08:48 on 20. August 2010 Permalink | Reply

      TC: “One incentive that Facebook is using to encourage businesses to create a Places page is advertising. Facebook says that ‘Once you claim your Place, you’ll be able to advertise it just as you advertise your Facebook Page. To advertise your Place, click ‘I want to advertise something I have on Facebook’ in the ad creation flow and choose your Place from the drop-down menu.’ Advertising is completely self serve and seems fairly simple. Currently, you cannot target people who check-in to your Place, but a business can target people who ‘Like’ your Place page if you have performed a Page to Place merge.”

      SEL: “One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and then Toyota coming out with a car with the same model name. … However from a local business standpoint the two Places are conceptually if not practically quite similar. Local businesses can claim their Places pages on both sites and use them as promotional tools in several ways. I’m not going to enumerate the relative merits or practical aspects of this comparison here; I’ll leave that for another article or articles plural. … In fact, Facebook Places may actually help Google Places rather than harm it. By raising awareness of the need to ‘claim’ your listing generally Google Places may see an increase in local business activity on its pages. Claiming your listings at both Places will be on the list of must-do local online promotions for small businesses going forward.

      FC: “With Places, not only does Facebook get to add a potentially money-spinning stream of data to all Places players (namely, your location and location habits, which is data ripe for mining for marketing), but it also gets a new network – the location database of local businesses. Facebook had data in businesses before, but the fact that it’ll now be able to geolocate them means Facebook will likely build up plans for location-sensitive advertising, tied to which particular shop you’re in (imaging a competitors ad popping up when youre checked in, offering lower prices or a promotional discount). It lets Facebook potentially build up a powerful ‘points of interest’ database, should it every feel like leaping into the personal navigation or augmented reality games. It lets Facebook’s app developers come up with creative uses for the data that we haven’t even thought about yet.

      eMarketer: “Location will give Facebook a new way to target and sell advertising. Mobile hasn’t been a part of Facebook’s ad offerings until now, but that will change. By offering ways for marketers to target Facebook users not only on the online service but also when they are on the go and using Facebook on their mobile phones, it opens up all-new avenues for interaction. In particular, Places gives local businesses a great reason to advertise on Facebook. Many of them already have a Facebook Page; by creating a new Facebook Place (essentially a page where people can check in and see who else they know who has checked in), businesses can give customers ‘the power to tell their friends about your business,’ as the Places advertising FAQ says.”

  • Gerrit Eicker 10:38 on 19. August 2010 Permalink
    Tags: , , , , , , , Facebook Places, , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Facebook Places: Where We Are 

    Facebook Places introduces the masses to location-based sharing: Who, What, When, and Now… Where; http://j.mp/c32fU0

    • Gerrit Eicker 10:52 on 19. August 2010 Permalink | Reply

      Facebook: “Starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device. … To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation. … With Places, you are in control of what you share and the people you share with. You choose whether or not to share your location when you check in at a place. When you check in, you can tag friends who are with you but only if their settings allow it. When you are tagged, you are always notified.”

      TC: “‘There was so much to do before we launched this,’ Zuckerberg said with a smile on his face. He said that what they’re focusing on at launch is a solid core. The three main things they’re focusing on is helping people share where they are, helping people see who is around them, and helping people seeing what’s going on. The basics. – When asked about checking-in to watching television shows or the like, Zuckerberg joked, ‘there’s a lot of stuff we’re not doing.'”

      RWW: “Facebook may be moving fast, but Zuckerberg and co. are being careful to ease their 500 million users in – making nice with location pioneers Gowalla and Foursquare; emphasizing user benefits, not marketing possibilities; and sharing gooey anecdotes about how Facebook Places creates a living history of the world. … The new Facebook Places is ‘opt-in,’ which in this case means Facebook assumes you want to be part of Places and share your location information with your friends, but not necessarily the whole Internet (we’re working on a ‘How to disable Facebook Places’ post now for those who aren’t ready for the location revolution). … Facebook has introduced this feature in a compelling way to mainstream users who are learning and loving the social web, and it seems destined to be a raging hit. A lot of attractive possibilities open up when users share location data.

      O’Reilly: “Martin May, a founder of location check-in service Brightkite, summed it up with a tweet, ‘So far, FB Places is pretty much ‘been there, done that’…of course at FB size‘. The key feature of Facebook Places is the number of users that are suddenly impacted. Tens of millions of people across the US will now be able to share their location with their friends for the time ever (of course they could have always joined one of the existing services, but they didn’t). Facebook Places in many ways just validated the location check-in space while at the same time they owned it. As Dennis Crowley, the Foursquare founder, has said (and many others) check-in data is a commodity. The value will come in the reviews, ratings and other data that they are able to glean from their users’ behaviors.

      Guardian: “Facebook knows that, and the only thing that matters about adding location data to Facebook profiles is how secure and uncomplicated the privacy settings are. One person’s ‘granularity’ is another person’s ‘complicated’, and Facebook had better hope users can turn privacy up to 11. – I’d argue that of all the features Facebook has launched, and every momentary backlash, this is by far the biggest opportunity for a serious balls up. That’s down to Facebook’s scale of half a billion people, the public’s discomfort with the commercial uses of their data (at least for those who care to think about it) and the uniquely risky implications of location services that go wrong. – If they get it right, on the other hand, it could finally deliver the promise of location-based-services to the mainstream. In technology at least, that’s big news.

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