Facebook Timeline
Facebook’s Timeline: the story of our lives – and the perfect emotional advertising base; http://eicker.at/FacebookTimeline
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Gerrit Eicker
Facebook: Read, Watch, Listen
Will Facebook F8 fully embrace multimedia? Read. Watch. Listen. Coming soon; http://eicker.at/FacebookReadWatchListen
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Gerrit Eicker
ATD: “Facebook will unveil its next massive initiative to socialize the Web at its f8 developer conferenceon Thursday. A key focus of this year’s annual event has been well reported: Content. – And that’s the way the social networking giant will play it at the confab, using the basic phrasing, ‘Read. Watch. Listen.‘ … Many of the implicit and explicit content sharing tools at f8 will have a precedent in those Facebook has built for gaming, according to sources familiar with Facebook’s plans. For instance, look for a live-updating sidebar of friends’ content consumption activity, just as the site offers for games, and separate from the news feed wall.”
TC: “The cat is out of the bag that Facebook is going to launchsomething big at its developer conference f8 this week. We’ve heard about the social music services that could be debuting in a few days, but as the New York Times conveyed this past weekend, Facebook is planning for ways to surface personal content better. And we’ve heard from a source that Facebook will introduce new buttons on the wall that will begin introducing some granularity to the ‘Like’ concept. We’re told these new buttons are ‘Read,’ ‘Listened,’ ‘Watched.’ The network will also soon launch new social commerce buttons like ‘Want‘ following the introductions of the aforementioned buttons.”
RWW: “According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto ‘Read. Watch. Listen.‘ Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications. … Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.”
RWW: “Facebook’s recent release strategy provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week. … The ‘Read‘ portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has themost precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. … Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within. … While we do not know the specific details of the ‘Listen’ products, we have clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. ‘Facebook Music‘ will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. … What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become ‘stickier.'”
Mashable: “Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned. – Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is ‘major’ and will make Facebook profiles nexuses for consuming content.
IF: “Strengthening Broad Category Interest targeting could produce big revenue gains for Facebook. As we discussed earlier today, the Facebook Ads marketplace is inaccessible to many small businesses because they don’t have the know-how to effectively use the self-serve tool, or big enough budgets to use many of the tools and services built on the Ads API. As Broad Category Interest targeting is far easier to use than Specific Interest targeting, an improvement of the feature thanks to the ‘Read’, ‘Listened’ and ‘Watched’ buttons could help Facebook recruit this long-tail of advertisers.”
TNW: “Read: Facebook is assumed to be partnering with large online publishers like Yahoo, CNN, the Washington Post andThe Daily. – Watch: The platform will be merging with several online video hosting sites, Ooyala rumored to be one of several. – Listen: Facebook Music is coming with companies like Spotify AB and Rdio Inc. publish user activity on Facebook pages. … The Google+ vs Facebook war seems more heated than ever with Facebook putting up a good fight to maintain its lead in the world of social networking. It remains to be seen how Google+ will keep up with the seemingly impressive features Facebook has up its sleeve, and we can only watch and wait to see how it all turns out.”
Gerrit Eicker
Facebook Profile to Facebook Page Migration
Facebook starts a Page Migration tool: convert Facebook Profiles to Facebook Pages; http://eicker.at/ProfilePageMigration
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Gerrit Eicker
Facebook: “Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures… Business accounts are designed for people who only want to use Facebook to administer Pages and run ad campaigns. For this reason, business accounts do not have the same features as personal accounts. … Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration. … Once you have converted your profile to a Page, you can’t revert this change. Please keep in mind that it is a violation of Facebook’s Statement of Rights and Responsibilities to maintain a profile for anything other than an individual person.”
IF: “For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The ‘Profile To Business Page Migration’ tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes. … Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.”
FC: “With the launch of a new migration tool, Facebook is letting single users around the world create a more business-centric, limited form of Facebook entry that allows business to have thousands of ‘fans’ rather than acting as an interactive friend resource. … A user may choose to migrate to the Pages system because while it has restrictions, such as the inability to friend people or follow the usual social networking status-update shares, it does allow you to surpass the 5,000 friend limit because followers of a Page are ‘fans’ not ‘friends.'”
Gerrit Eicker 11:02 on 23. September 2011 Permalink |
Facebook: “Introducing Timeline – Tell your life story with a new kind of profile.”
Facebook: “Since the beginning of Facebook, your profile has been the place where you tell your story. … Over time, your profile evolved to better reflect how you actually communicate with your friends. Now you can can share photos of what you did last weekend, and updates about how you feel today. … Imagine if there was an easy way to rediscover the things you shared, and collect all your best moments in a single place. – With timeline, now you have a home for all the great stories you’ve already shared. They don’t just vanish as you add new stuff. … Timeline is wider than your old profile, and it’s a lot more visual. The first thing you’ll notice is the giant photo right at the top. This is your cover, and it’s completely up to you which of your photos you put here. … If important parts of your story aren’t included on your timeline, you can go back to when they happened and add them. – Or go to your private activity log. This is where you’ll find everything you shared since you joined Facebook. Click on any post to feature it on your timeline so your friends can see it, too. … Now, you and your friends will finally be able to tell all the different parts of your story – from the small things you do each day to your biggest moments. What will you create? We can’t wait to find out.”
RWW: “The biggest announcement at Facebook’s f8 event in San Francisco today was a radical new profile design. Called Timeline, the new design turns your profile into a colorful, easily searchable timeline of your entire life – at least the parts of it on Facebook. The Timeline won’t go live until a few weeks, but you can set it up as a developer preview by following these instructions. This is a ‘Developer Release‘ version of Timeline, so it may be a little buggy.”
GigaOM: “‘Timeline is a completely new aesthetic for Facebook,’ Zuckerberg said. … Timeline and all its features will be viewable from any type of mobile device, Zuckerberg said, which may indicate the app is built with HTML5. … The new interface is aimed at making it much easier to get a full picture of a person by seeing more about them than just their most recent updates, Zuckerberg said. … Each user can customize his or her own Timeline, which will make each individual profile more personalized than Facebook profiles have been in the past. … Users often grumble about even the smallest of changes Facebook makes to its interface, so it will certainly be interesting to watch how the response to Timeline plays out.”
pC: “The Timeline redesign will likely be jarring to Facebook’s famously change-averse users, but Zuckerberg and Facebook director of product management Chris Cox said that the idea was to allow people to create virtual scrapbooks of their lives through Facebook. Users will be able to sort their Timelines by certain pieces of content, such as clicking on button that will display all the photos taken of you in the last year. The new Timeline will be rolling out over the next several weeks, and it will be the home for a new set of social applications.”
Mashable: “Timeline, a major re-imagining of user profiles that allows users to build what’s essentially a visual scrapbook of everything they’ve done on the site. – CEO Mark Zuckeberg showed off the new features in his keynote at the company’s f8 conference. It algorithmically organizes everything you’ve done on Facebook — from post photos to change relationship status to check in – and also allows users to fill out a ‘Way Back’ section to add details that are omitted or pre-date the social network.”
Mashable: “The Evolution of the Facebook Profile in pictures…”
TC: “Trying to display all of this content was a major design challenge, Zuckerberg noted. How do you do it all on a single page? Well, all of your recent content is shown in a new grid-view. But as you go back in time, it’s more about summarizing your content to display the most important content. The farther back you go, the less you see – it’s just the key moments. ‘This is the magic of how Timeline works,’ Zuckerberg said.”
pC: “The recent consumer trend has, indeed, been toward more personal sharing and transparency. And Facebook has been working to improve privacy controls around that. But there are also some folks growing unsettled by Zuckerberg’s share-everything mantra, wondering whether Facebook ever stops to question the inevitability of the movement. And are we already witnessing the first few signs of consumers’ social networking fatigue?”
Mashable: “Facebook Timeline sounds like a good idea. It’s your life, organized and summarized for public consumption – or as public as you want to make it. … I don’t know if anyone is ready to trust Facebook’s algorithm to decide what to show and hide as the Timeline grows. Up top is full of minutiae. Down below, it’s an outline. But what Facebook deems important: – a birth, first steps, new job – may only be the highlights… With Timeline, and to a certain extent Open Graph, Mark Zuckerberg is once again racing forward to the next big thing. Let’s hope that he doesn’t inadvertently leave his users behind.”
GigaOM: “Now Facebook isn’t doing this just to help us cherish our memories. The more data it has and the more it understands what has emotional meaning to us, the better it can target us with ads. By letting us preserve the things, activities and apps that matter to us, it gives Facebook an even better way to tailor ads that demand a higher rate from advertisers. … But Timelines can also be an opportunity to create recommendation tools for users to suggest products they might like based on their tastes and interests. … Perhaps most fundamentally for Facebook, Timeline will give people a new reason to go into oversharing mode. … This move to organize past activity is increasingly what Facebook needs to do, I think, as it exploits the opportunities in its own timeline. It is further exploring the opportunities in the future, by helping people better discover what to do from their friends.”
TC: “How To Enable Facebook Timeline Right This Second – Fortunately, enabling Timeline a bit early isn’t too difficult – but it’s not at all straight forward, either. … You probably don’t want to do this unless you’re actually a developer. Expect bugs. … Here’s how to do it…“