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  • Gerrit Eicker 07:18 on 2. November 2011 Permalink
    Tags: , , , , , , Facebook Stories, , Google Stories, , , Marketing Tools, , , , , , , , , , , , , , , Testimonials, , , Twitter Stories, Twitter Tales, , ,   

    Twitter Stories 

    Twitter launches Twitter Stories: testimonials explaining how tweets impacted users; http://eicker.at/TwitterStories

    • Gerrit Eicker 07:19 on 2. November 2011 Permalink | Reply

      Twitter: “Today we’re launching the first in a series of Twitter stories. Read about a single Tweet that helped save a bookstore from going out of business; an athlete who took a hundred of his followers out to a crab dinner; and, Japanese fishermen who use Twitter to sell their catch before returning to shore. Each story reminds us of the humanity behind Tweets that make the world smaller. – Help us uncover more stories. Tell us how you or someone else have used Twitter in an interesting way. Submit your story by mentioning @twitterstories or by using the hashtag #twitterstories. Include a link to a photo or video that helps illustrate your story to the world. Each month we’ll curate a selection of profiles to share. – Follow @twitterstories to get the latest stories or check the site every month for a new collection.”

      TC: “Last year, Twitter debuted a marketing campaign, called Twitter Tales, that showcased ways in which users interact with the microblogging platform. Today, the company is launching a similar campaign, called Twitter Stories, which seems to show interesting Tweets and ways the site’s users are communicating via the platform. … User stories are always a good marketing tool. Facebook launched a similar marketing campaign around their 500 million users milestone last year, called Facebook Stories. Google also launched Google Stories, which collects stories from users sharing tales about how Google effected their lives.

      TNW: “Twitter is fast becoming an integral part of the way that its users communicate and has proven its ability to act as a fantastic channel to receive information quickly. The US Government has even recommended that citizens use Twitter to contact one another during emergencies instead of traditional cellular or phone lines, which can get congested.”

      HP: “Perhaps in an attempt to woo a more mainstream audience, Twitter has notably chosen to highlight several well-known celebrities and brands in the stories it picked, including Roger Ebert, Ochocinco, Queen Rania Al Abdullah, and Burberry.”

      WP: “In its five-year history, Twitter’s been used for inane updates on what was breakfast, as a vehicle for real-time news and as a way to spread revolutionary social ideas. On Tuesday, the service launched a new site, ‘Twitter Stories,’ to share a handful of stunning ways that the micro-blogging service has made a positive impact on people’s lives.”

      CNET: “Tales at a new site called Twitter Stories range from movie critic Roger Ebert‘s use of the service after he lost his voice, to a man who found a kidney donor after tweeting “Sh*t, I need a kidney,” to a man who saved his mother’s bookstore with a tweet, to pro football player Chad Ochocinco treating 100 followers to dinner with a surprise invitation delivered across the service.”

  • Gerrit Eicker 07:50 on 22. July 2010 Permalink
    Tags: , , , Facebook Stories, , , , , , , , , , , , , , ,   

    77 Months: 500 Million Facebookers 

    Zuckerberg: 500 million people all around the world are actively using Facebook to stay connected; http://j.mp/cKxcd3

    • Gerrit Eicker 07:53 on 22. July 2010 Permalink | Reply

      Zuckerberg: “As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them. – This is an important milestone for all of you who have helped spread Facebook around the world. Now a lot more people have the opportunity to stay connected with the people they care about. … Our mission at Facebook is to help make the world more open and connected. Stories like these are examples of that mission and are both humbling and inspiring. I could have never imagined all of the ways people would use Facebook when we were getting started 6 years ago.”

      Facebook stories: “Facebook is all about the individual and collective experiences of you and your friends. It’s filled with hundreds of millions of stories. Which ones inspire you? What’s your Facebook story?”

      TC: “To put it in perspective: it was only five and a half months ago when Facebook celebrated its sixth birthday and hit 400 million active users – about as long as it took them to go from 300 million to 400 million. Does that mean Facebook will grow to 600 million members by the end of the year, or could it possibly be peaking? – Zuckerberg is actually quite confident they’ll hit 1 billion active users at some point – just last month, at the Cannes Lions International Advertising Festival, he argued that it is ‘almost a guarantee that it will happen‘.”

      VB: “The next 500 million will be an altogether different challenge. Facebook is running up against the sheer population limits of potential users in the developed world. To maintain its growth pace, it’s making an aggressive push via mobile phones into emerging markets where millions of people have only just begun to access the web through these devices. Here’s a run-down of its strategy to get to its first billion users.”

      RWW: “Children growing up today don’t remember a time before Facebook – and that’s both scary and fascinating. Future generations will be more and more accepting of sharing their lives on the Internet, which has its obvious pros and cons. At the other end of the spectrum, when my generation grows old and wants to look back on our lives, we won’t need an old crusty photo album. We will simply use whatever popular device at the time that lets us flip through our life’s history as aggregated from decades of social sharing. Facebook has been at the forefront of paving the way for that future. – It has taken 77 months for Facebook to go from 0 to 500 million and the company shows little sign of slowing, even with many leaving the network over privacy issues. The truth is, there is no viable alternative yet, but perhaps Google or those four students from N.Y.U. can change that.”

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