#NymWars
Google Plus‘ identity crises led to #PlusGate and escalated to a war for pseudonymity: #NymWars; http://eicker.at/NymWars
Obvious (the Twitter founders) goes Lift: unlocking human potential through positive reinforcement; http://eicker.at/Lift
Donahoo: Gamification in education; http://eicker.at/2l vs. Bogost: Gamification is bullshit; http://eicker.at/2m
Andreessen: Software is eating the world – virtually and in the physical world; http://eicker.at/Software
Andreessen: “This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves are also in line with a trend I’ve observed, one that makes me optimistic about the future growth of the American and world economies, despite the recent turmoil in the stock market. – In short, software is eating the world. … Why is this happening now? … Over two billion people now use the broadband Internet, up from perhaps 50 million a decade ago, when I was at Netscape, the company I co-founded. In the next 10 years, I expect at least five billion people worldwide to own smartphones, giving every individual with such a phone instant access to the full power of the Internet, every moment of every day. … Software is also eating much of the value chain of industries that are widely viewed as primarily existing in the physical world. … Companies in every industry need to assume that a software revolution is coming. This includes even industries that are software-based today. … Instead of constantly questioning their valuations, let’s seek to understand how the new generation of technology companies are doing what they do, what the broader consequences are for businesses and the economy and what we can collectively do to expand the number of innovative new software companies created in the U.S. and around the world.”
Gartner Hype Cycle: eReaders, mobile apps, predictive analytics mainstream adopted soon; http://eicker.at/HypeCycle2011
Gartner: “‘The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that IT managers should consider in developing emerging-technology portfolios… ‘Hype Cycle for Emerging Technologies‘ targets strategic planning, innovation and emerging technology professionals by highlighting a set of technologies that will have broad-ranging impact across the business,’ said Jackie Fenn, vice president and Gartner fellow. ‘It is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that may not be broadly acknowledged but that Gartner believes have the potential for significant impact.’ – ‘Themes from this year’s Emerging Technologies Hype Cycle include ongoing interest and activity in social media, cloud computing and mobile,’ Ms. Fenn said. ‘On the social media side, social analytics, activity streams and a new entry for group buying are close to the peak, showing that the era of sky-high valuations for Web 2.0 startups is not yet over. Private cloud computing has taken over from more-general cloud computing at the top of the peak, while cloud/Web platforms have fallen toward the Trough of Disillusionment since 2010. Mobile technologies continue to be part of most of our clients’ short- and long-range plans and are present on this Hype Cycle in the form of media tablets, NFC payments, quick response (QR)/color codes, mobile application stores and location-aware applications.’ – Transformational technologies that will hit the mainstream in less than five years include highly visible areas, such as media tablets and cloud computing, as well as some that are more IT-specific, such as in-memory database management systems, big data, and extreme information processing and management. In the long term, beyond the five-year horizon, 3D printing, context-enriched services, the ‘Internet of Things’ (called the ‘real-world Web’ in earlier Gartner research), Internet TV and natural language question answering will be major technology forces. Looking more than 10 years out, 3D bioprinting, human augmentation, mobile robots and quantum computing will also drive transformational change in the potential of IT.”
Gartner: “Many of the technologies featured on this Hype Cycle contribute to the four themes featured in Gartner’s recent report on top technology trends ‘Technology Trends That Matter’. – The connected world: Advances in embedded sensors, processing and wireless connectivity are bringing the power of the digital world to objects and places in the physical world. This is a slow-moving area, but one that is now accelerating with the growing pervasiveness of low-cost, embedded sensors and cameras. Relevant entries on this year’s Hype Cycle include the broad trend referred to as the Internet of Things; identification technologies, such as NFC payments (which will lead to broader use of NFC for other applications); QR/color code and image recognition; application layers, such as augmented reality, context-enriched services and location-aware applications; and communication technologies, such as machine-to-machine communication services and sensor mesh networks. Although this area will take at least another decade to unfold fully, many interesting and profitable opportunities will arise along the way. – Interface trends: User interfaces are another slow-moving area with significant recent activity. Speech recognition was on the original 1995 Hype Cycle and has still not reached maturity, and computer-brain interfaces will evolve for at least another 10 years before moving out of research and niche status. However, a new entry for natural language question answering recognizes the impressive and highly visible achievement of IBM’s Watson computer in winning TV’s Jeopardy! general knowledge quiz against champion human opponents. Gesture recognition has also been launched into the mainstream through Microsoft’s Kinect gaming systems, which is now being hacked by third parties to create a range of application interfaces. Other areas continue to progress more slowly, including speech-to-speech translation, augmented reality and virtual assistants, while virtual worlds remain entrenched in the trough after peaking in 2007. – Analytical advances: Supporting the storage and manipulation of raw data to derive greater value and insight, these technologies continue to grow in capability and applicability. Predictive analytics is approaching maturity, but researchers and developers continue to apply and improve the core techniques for new data sources. Image recognition is driving new capabilities in search, retail and social media, and also contributes to advances in other areas, such as augmented reality and video analytics, for customer service. Social analytics continues to take advantage of new sources and types of social information. Computational advances, such as in-memory database management systems and big data, take the scope and scale to new levels. – New digital frontiers: Crossing the traditional boundaries of IT, new capabilities are reaching levels of performance and pricing that will fundamentally reshape processes and even industries. Examples on this year’s Hype Cycle include 3D printing and bioprinting (of human tissue), and mobile robots.”
Case study: Accenture‘s social adoption driven by gamification; http://eicker.at/AccentureGamification (via @tailorable)
Google adds sharable badges to Google News: 500 badges for 50,000 news sources; http://eicker.at/GoogleNewsGamification (via +Breuer)
Kaplan: Let’s introduce an element of play to make the office more engaging; http://eicker.at/OfficeGamification
Game design elements in non-gaming contexts: great gamification introductory papers for CHI 2011; http://eicker.at/GRN
Meaningful Play, getting gamification right with: meaning, mastery, autonomy; http://eicker.at/Gamification @dingstweets
Gerrit Eicker 09:58 on 11. September 2011 Permalink |
Guardian: “Google Plus forces us to discuss identity – Google’s Real Name policy embodies a theory that states the way to maximise civility is to abolish anonymity. … Google Plus’s controversial identity policy requires all users to use their ‘real names’. … [P]roblems include the absurdity of Google’s demand for scans of government ID to accomplish this task and the fractal implausibility of Google being able to discern real from fake in all forms of government ID. … The first duty of social software is to improve its users’ social experience. Facebook’s longstanding demand that its users should only have one identity is either a toweringly arrogant willingness to harm people’s social experience in service to doctrine; or it is a miniature figleaf covering a huge, throbbing passion for making it easier to sell our identities to advertisers. – Google has adopted the Facebook doctrine… There could be no stupider moment for Google to subscribe to the gospel of Zuckerberg, and there is no better time for Google to show us an alternative.”
Gizmodo: “Google, Facebook and Twitter now all have similar products. But Twitter CEO Dick Costolo (somewhat inadvertently) made it clear yesterday that while all three have social networking features and make money from ads, they are in fundamentally different businesses. – At a very basic level, Google+ and Facebook are in the identity delivery business, and Twitter is in the information delivery business. That’s a powerful distinction. It reflects a fundamentally different conception of what’s more valuable: information or identity. It also gets at who is more valuable, advertisers or users. – Google and Facebook’s social products are committed to a real names policy. Both can serve someone up to a network of peers or advertisers with some degree of certainty about identity. – Twitter takes exactly the opposite route towards building a network. You can be anonymous, or use a pseudonym, or even impersonate someone else (as long as you indicate that it’s a parody). It will still connect you to others on its network, and allow you to both serve and receive data. And that’s working well, for everybody.”
SEW: “There has been a lot of speculation about why the push for real names on Facebook and now Google, with Google taking a much harder line than even Facebook, not allowing for even the simplest derivation of ‘nyms’ (pseudonyms). … Why is a company like Google taking such a hard line on something as simple as a name – even though there is no verification process for the ‘real name,’ so ultimately this policing is currently meaningless. … Google’s ambitions for Google+ appear to go far beyond social signals, marketing, and their efforts to make a better product. Dig a little further and you’ll find something called the ‘National Strategy For Trusted Identities In Cyberspace‘ (NSTIC). … A way to establish identity was never invented, so one needs to be. The difference is that companies will hold the real IDs, rather than the government – companies with ‘identity services,’ such as Google. … Maybe we have a new wrinkle in the reason behind the real ID movement, not the betterment of services for Google, but the government initiative into a real online ID system. … Real ID systems should be of concern to anyone who believes in the Bill of Rights and our freedom of speech and to not incriminate ourselves – to live a life that isn’t monitored by entities, ‘private’ or not. Is Google part of this? You have to be the judge.”
Boyle: “Thoughts on rel=author, #nymwars, ‘identity service’ – Over the past month or so, the ‘nymwars’ have become the thing Google+ is most known for among my circle of friends. This is a problem of Google’s own making: they are suspending profiles based on naive heuristics about ‘real names’ (actually typical two part western names), and demanding government ID to reinstate them. … This is not an effective defence against trolls as was initially claimed; they’re more concerned with ideas about G+ as an ‘identity service’ and a way to ‘improve our products’ than about the wishes of their users or the fact that they’re perpetuating the exclusion of minorities. … I recommend linking together your profile pages on other sites, rather than only linking everything to your Google profile. … [D]on’t just do what’s on the left here, because all those associations will be lost when your G+ profile is taken down. If you do something more like what’s on the right, other identity services / social networks and other search engines will have a better chance of presenting what you want them to present.”
Gartner, Blakley: “Google+ Can Be A Social Network Or The Name Police – Not Both – Google is currently trying to enforce a ‘common name’ policy in Google+. The gist of the policy is that ‘your Google+ name must be ‘THE’ name by which you are commonly known’. – This policy is insane. I really mean insane; the policy is simply completely divorced from the reality of how names really work AND the reality of how humans really work, and it’s also completely at odds with what Google is trying to achieve with G+. … A name is not an attribute of a person; it is an identifier of a person, chosen arbitrarily and changeable at will. … Google+’s naming policy isn’t failing because it’s poorly implemented, or because Google’s enforcement team is stupid. It’s failing because what they’re trying to do is (1) impossible, and (2) antisocial. … Google’s intention in moving into social networking is to sell ads, Google+’s common names policy gives them a lock on the North American suburban middle-aged conservative white male demographic. w00t.”
Botgirl: “Ejecting virtually identified people with active social networks shows that Google sees online relationships as illegitimate. When Google ejects you for using virtual identity it not only disrespects your privacy choice, but also the choices of everyone who circles you. Shunning the pseudonymous makes intolerance a community standard. – Today, most of the privacy we relinquish is volitional. But If we lose the Nymwars we all become permanent residents in a global Big Brother reality house. The expression of identity is multidimensional, aspects emerging and submerging in a fluid dance with the changing environment. … It’s ironic that those calling for authenticity want to make all the world a stage and cast us all as full-time unpaid actors.”
GigaOM: “Can gamification help solve the online anonymity problem? – There’s been a lot written recently about the issue of online anonymity, and in particular how Google believes that a ‘real names’ policy is necessary so that the Google+ network maintains a certain tone and level of trust. … It’s not so much that badges or other rewards – Slashdot, a pioneering geek community, has long used ‘karma points’ as a way of rewarding users and selecting moderators – cure bad behavior, or prevent trolls from coming to a site. What they do instead is make it easier to distinguish between what Slashdot calls ‘anonymous cowards’ and those who have gained the trust of the community. Over time, it becomes obvious (theoretically) who is worth listening to and who isn’t… Instead of simply trying to ban or exclude anyone who doesn’t want to use a real name, as Google is doing with Google+, why not try to design a system that rewards the type of behavior you want to see, and lets the users of that community decide who they wish to pay attention to?“