Smashable
Lindstrom: Erase the logo from your brand identifiers. Close your eyes. Reopen them. Anything left? http://eicker.at/Smashable
Lindstrom: Erase the logo from your brand identifiers. Close your eyes. Reopen them. Anything left? http://eicker.at/Smashable
Naughton: 9 key steps to understanding the most powerful tool of our age, the Internet; http://j.mp/b7puKP
Naughton: “The strange thing about living through a revolution is that it’s very difficult to see what’s going on. … We’re living through a radical transformation of our communications environment. … Often, these interpretations are compressed into vivid slogans, memes or aphorisms: information ‘wants to be free’; the ‘long tail’ is the future of retailing; ‘Facebook just seized control of the internet’, and so on. … Here’s a radical idea: why not see if there’s anything to be learned from history? … So let’s conduct what the Germans call a Gedankenexperiment – a thought experiment. Imagine that the net represents a similar kind of transformation in our communications environment to that wrought by printing. What would we learn from such an experiment? … The most common – and still surprisingly widespread – misconception is that the internet and the web are the same thing. They’re not. … Disruption is a feature, not a bug. … The internet’s disruptiveness is a consequence of its technical DNA. … Think ecology, not economics. … Complexity is the new reality. … [Common] strategies are unlikely to work in our emerging environment, where intelligence, agility, responsiveness and a willingness to experiment (and fail) provide better strategies for dealing with what the networked environment will throw at you. … The network is now the computer. … The Web is changing. … Huxley and Orwell are the bookends of our future. … Our intellectual property regime is no longer fit for purpose. … The sad fact is that if there is a ‘truth’ about the internet, it’s rather prosaic: to almost every big question about the network’s long-term implications the only rational answer is the one famously given by Mao Zedong’s foreign minister, Zhou Enlai, when asked about the significance of the French Revolution: ‘It’s too early to say.’ It is.“