LBS Adoption
Pew: 28% of all American adults use mobile or social location-based services of some kind; http://eicker.at/LBSAdoption
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Gerrit Eicker
Facebook Places: Where We Go
Facebook adds time to location sharing: Where we are, where we go, and where we’ve been; http://eicker.at/WhereWeGo
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Gerrit Eicker
Facebook: “Add where you are to anything you share – In the past, you needed a smart phone to easily share your location. Now you can share your location from your computer, too, and say: Where you’ve been. Remember where you were in your favourite photos. Where you are now. If friends are nearby, they might just meet you there. Where you’re going. Friends who have been there can give you tips or even join in the plan.”
TC: “It was almost exactly one year ago that Facebook launched Places, their location-based offering. … Fast forward to today: Foursquare recently raised a large round of funding valuing them at $600 million. And Facebook is killing off Places. – To be clear, Facebook is not ducking out of the location game itself. In fact, you could say that they’re doubling-down on it. But they are moving away from the game that the ‘check-in’ services have been playing. And a result of that is Places being killed off and being replaced by new ‘Nearby’ area… This is smart, as it’s something none of the other location services have really nailed yet. And now that location is being emphasized on every Facebook action (though it can easily be turned off) – and not just on mobile…”
IF: “Facebook will remove the Places check-in feed from its mobile apps and interface, a company spokesperson confirms with us. Rather than check-in, users will be able to add their city-level location or tag a specific Place in any post. … When users post content from the web, mobile site, or smartphone apps, they’ll have the option to tag a Place, whether they’re there currently or just want to mention it. As TechCrunch illustrates, Facebook’s foot-traffic incentivizing Check-in Deals will still be available, with users seeing the option to redeem them appended to the news feed story of their mention of a location.”
Gerrit Eicker
Mobiles Internet
Rayport: Mobilfunk und mobiles Internet verändern das menschliche Leben in epochaler Weise; http://eicker.at/MobilesInternet
Gerrit Eicker
A World of Tweets
Real-time visualisation of geolocated tweets around the world: a world of tweets; http://eicker.at/WorldTweets (via @jseibert)
Gerrit Eicker
Facebook Places: Marketing Opportunities
Facebook Places offers a bunch of marketing opportunities: Claim your place, next to your page; http://j.mp/9YwmZX
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Gerrit Eicker
TC: “One incentive that Facebook is using to encourage businesses to create a Places page is advertising. Facebook says that ‘Once you claim your Place, you’ll be able to advertise it just as you advertise your Facebook Page. To advertise your Place, click ‘I want to advertise something I have on Facebook’ in the ad creation flow and choose your Place from the drop-down menu.’ Advertising is completely self serve and seems fairly simple. Currently, you cannot target people who check-in to your Place, but a business can target people who ‘Like’ your Place page if you have performed a Page to Place merge.”
SEL: “One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and then Toyota coming out with a car with the same model name. … However from a local business standpoint the two Places are conceptually if not practically quite similar. Local businesses can claim their Places pages on both sites and use them as promotional tools in several ways. I’m not going to enumerate the relative merits or practical aspects of this comparison here; I’ll leave that for another article or articles plural. … In fact, Facebook Places may actually help Google Places rather than harm it. By raising awareness of the need to ‘claim’ your listing generally Google Places may see an increase in local business activity on its pages. Claiming your listings at both Places will be on the list of must-do local online promotions for small businesses going forward.”
FC: “With Places, not only does Facebook get to add a potentially money-spinning stream of data to all Places players (namely, your location and location habits, which is data ripe for mining for marketing), but it also gets a new network – the location database of local businesses. Facebook had data in businesses before, but the fact that it’ll now be able to geolocate them means Facebook will likely build up plans for location-sensitive advertising, tied to which particular shop you’re in (imaging a competitors ad popping up when youre checked in, offering lower prices or a promotional discount). It lets Facebook potentially build up a powerful ‘points of interest’ database, should it every feel like leaping into the personal navigation or augmented reality games. It lets Facebook’s app developers come up with creative uses for the data that we haven’t even thought about yet.”
eMarketer: “Location will give Facebook a new way to target and sell advertising. Mobile hasn’t been a part of Facebook’s ad offerings until now, but that will change. By offering ways for marketers to target Facebook users not only on the online service but also when they are on the go and using Facebook on their mobile phones, it opens up all-new avenues for interaction. In particular, Places gives local businesses a great reason to advertise on Facebook. Many of them already have a Facebook Page; by creating a new Facebook Place (essentially a page where people can check in and see who else they know who has checked in), businesses can give customers ‘the power to tell their friends about your business,’ as the Places advertising FAQ says.”
Gerrit Eicker
Facebook Places: Where We Are
Facebook Places introduces the masses to location-based sharing: Who, What, When, and Now… Where; http://j.mp/c32fU0
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Gerrit Eicker
Facebook: “Starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device. … To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation. … With Places, you are in control of what you share and the people you share with. You choose whether or not to share your location when you check in at a place. When you check in, you can tag friends who are with you but only if their settings allow it. When you are tagged, you are always notified.”
TC: “‘There was so much to do before we launched this,’ Zuckerberg said with a smile on his face. He said that what they’re focusing on at launch is a solid core. The three main things they’re focusing on is helping people share where they are, helping people see who is around them, and helping people seeing what’s going on. The basics. – When asked about checking-in to watching television shows or the like, Zuckerberg joked, ‘there’s a lot of stuff we’re not doing.'”
RWW: “Facebook may be moving fast, but Zuckerberg and co. are being careful to ease their 500 million users in – making nice with location pioneers Gowalla and Foursquare; emphasizing user benefits, not marketing possibilities; and sharing gooey anecdotes about how Facebook Places creates a living history of the world. … The new Facebook Places is ‘opt-in,’ which in this case means Facebook assumes you want to be part of Places and share your location information with your friends, but not necessarily the whole Internet (we’re working on a ‘How to disable Facebook Places’ post now for those who aren’t ready for the location revolution). … Facebook has introduced this feature in a compelling way to mainstream users who are learning and loving the social web, and it seems destined to be a raging hit. A lot of attractive possibilities open up when users share location data.”
O’Reilly: “Martin May, a founder of location check-in service Brightkite, summed it up with a tweet, ‘So far, FB Places is pretty much ‘been there, done that’…of course at FB size‘. The key feature of Facebook Places is the number of users that are suddenly impacted. Tens of millions of people across the US will now be able to share their location with their friends for the time ever (of course they could have always joined one of the existing services, but they didn’t). Facebook Places in many ways just validated the location check-in space while at the same time they owned it. As Dennis Crowley, the Foursquare founder, has said (and many others) check-in data is a commodity. The value will come in the reviews, ratings and other data that they are able to glean from their users’ behaviors.”
Guardian: “Facebook knows that, and the only thing that matters about adding location data to Facebook profiles is how secure and uncomplicated the privacy settings are. One person’s ‘granularity’ is another person’s ‘complicated’, and Facebook had better hope users can turn privacy up to 11. – I’d argue that of all the features Facebook has launched, and every momentary backlash, this is by far the biggest opportunity for a serious balls up. That’s down to Facebook’s scale of half a billion people, the public’s discomfort with the commercial uses of their data (at least for those who care to think about it) and the uniquely risky implications of location services that go wrong. – If they get it right, on the other hand, it could finally deliver the promise of location-based-services to the mainstream. In technology at least, that’s big news.“
Gerrit Eicker
Buzz Monitoring
The issue of measuring the effectiveness of social, and understanding how to make real use of it; http://j.mp/caMUYz
Gerrit Eicker
Social Media Monitoring Tools
Van Domelen: How to pick the right social media monitoring tool; http://j.mp/aQCdOt
Gerrit Eicker
Twitter Places
Twitter goes Places: geolocating tweets, integrating Foursquare and Gowalla, API functionality; http://j.mp/cfmoDX
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Gerrit Eicker
Twitter: “Foursquare and Gowalla integration: Many Foursquare and Gowalla users publish check-ins to Twitter. Location is a key component of these Tweets, so we worked closely with both companies to associate a Twitter Place with Tweets generated by these services. This means that if you click on a Twitter Place, such as ‘Ritual Roasters,’ you will see standard Tweets and check-ins from Foursquare and Gowalla.”
VB: “Twitter just launched Places, the location-sharing feature that the company announced at its Chirp conference in April. – Users could already share their location on Twitter – either their latitude and longitude coordinates or their neighborhoods. But with Places, you can share a specific location, like a coffee shop, a restaurant, or a bar. Then users can search to see all the tweets from that location. They can create new Places, too.”
NYT: “Twitter users who want to share their location click on a link that says ‘add your location’ when they write their post. They can choose from a database of places nearby or add their own.”
RWW: “Twitter has ‘data partnerships’ with TomTom and Localeze in order to make Twitter Locations work. Over the coming week, it is rolling Locations out to 65 countries. It is also working to add Twitter Places to Twitter for iPhone, Android, and Blackberry.”
TC: “All of this means huge things for location on Twitter. And the fact that this place data ties in with both Foursquare and Gowalla is excellent. But there still eventually needs to be some sort of unified place database. Maybe Twitter Places will help produce that. At least until Facebook’s location solution comes out and is inevitably incompatible – I kid, I kid. Or do I?“
Gerrit Eicker
Localisation + Real-time = -Global Responsibility?
Dumenco: Time zones are, obviously, the enemy of real-time. Localisation vs. global responsibility; http://j.mp/cXfxiV
Gerrit Eicker 07:40 on 7. September 2011 Permalink |
Pew: “28% of cell owners use phones to get directions or recommendations based on their current location – that works out to 23% of all adults. A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones. 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults. – Taken together, 28% of U.S. adults do at least one of these activities either on a computer or using their mobile phones – and many users do several of them.”
Pew: “Smartphone owners – One in ten smartphone owners (12%) have used a geosocial (‘check in’) service such as Foursquare or Gowalla, and 55% of smartphone owners have used a location-based information service. Almost six in ten smartphone owners (58%) use at least one of these services. These are all well above the average for cell owners as a whole. – Younger users – Smartphone owners ages 18-49 are more likely than those over 50 to use either geosocial or location-based services on their phones. (There are no significant differences among social media users by age in regard to automatic location-tagging.)”