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  • Gerrit Eicker 07:33 on 14. December 2011 Permalink
    Tags: , , , , , , , , , , Diigo, , , Gigya, , , Google Analytics Social, Google Analytics Social Analytics, Google Analytics Social Data Hub, Google Analytics Social Reporting, , , , , LiveFyre, , , , , , , , ReadItLater, , , , , , , , , , , , , , , , , , , , , , Social Reporting, , , TypePad, Vkontakte, , , ,   

    Google Analytics Social Data Hub 

    Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData

    • Gerrit Eicker 07:34 on 14. December 2011 Permalink | Reply

      Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”

      Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”

      Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscapeAdvance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.

      Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.

      WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.

      SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?

      WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.

  • Gerrit Eicker 07:54 on 19. April 2010 Permalink
    Tags: , , , , , , , Gigya, , , , , , , , , , , , , , , , , , , , , , , ,   


    Google, Yahoo, MySpace, others launch XAuth: open platform for extending authenticated user services; http://j.mp/9ipf3K

    • Gerrit Eicker 08:00 on 19. April 2010 Permalink | Reply

      XAuth: “XAuth is an open platform for extending authenticated user services across the web.Participating services generate a browser token for each of their users. Publishers can then recognize when site visitors are logged in to those online services and present them with meaningful, relevant options. – Users can choose to authenticate directly from the publisher site and use the service to share, interact with friends, or participate in the site’s community. The XAuth Token can be anything, so services have the flexibility to define whatever level of access they choose. … For site publishers, the multiple HTTP requests necessary to recognize every potential online service are slow and inefficient. XAuth provides a central domain (xauth.org) with a lightweight JavaScript library that can be accessed via a single HTTP request. – Users are often presented with many social services when browsing a site. They likely only are interested in one or two. XAuth allows the user experience to be immediately relevant, so that they can easily access the services that are useful to them. – Service providers participating in XAuth can reach their existing userbase anywhere on the web without being buried in the deluge of other social services that may be available and competing for space on the publisher site. – The service providers have complete control over the features they enable for the publisher site. The XAuth Token could be a single bit denoting the existence of an authenticated user, or it could be a session ID that passes public profile info via API calls from the publisher. – Users can decide which services pass data to sites through XAuth. To view and modify any currently enabled browser XAuth tokens, go to xauth.org.

      RWW: “The gist here is that XAuth will make it easier for sites around the web to find out what social networks you are using, let you log in to those easily, access your permitted information from those networks in order to better personalize your experience on their site and easily share their content back into your social network. It’s like Facebook Connect, but for every other social network. Any website can register as an identity provider with XAuth, too. … Facebook is not participating in XAuth, though the companies behind it say they hope it will soon. That seems unlikely. For Facebook, sharing and identity start and end with Facebook. The giant social network spreads its Connect system around the web with an imperial vision. It might participate in XAuth later, as might Twitter (who calls another authentication system XAuth and generally communicates poorly with other companies), but only because they want to be everywhere. … I hope that XAuth today and browser-based identity management in the future can help other social networks gain more traction. This may be a part of the solution. It’s a nice move, but we’ll see how effective it is.

      TC: “When it comes to exploring XAuth’s potential, personalized sharing buttons are just the beginning – services can include whatever information they want in their token. Say MySpace decided it wanted to allow Meebo to automatically have access to its users’ friend lists. MySpace could include a session ID as part of its token that would grant Meebo access to that data, without any input required from the user. Using XAuth, MySpace could grant access to this token only to a select few partners on a whitelist, or it could open it up to any third parties who wanted it. – In effect, XAuth’s flexibility allows any social service provider to achieve the ‘auto-connect‘ functionality that we hear Facebook plans to launch soon. That could be powerful, but it also has the potential to be creepy – do users really want their information pre-populated as they browse the web? The answer isn’t clear yet. – That said, most sites (particularly sites where security is a priority) will probably only use XAuth to inform third parties that the user has an account with them, without actually sharing any of their personally identifiable data (in other words, we’ll see the personalized button scenario discussed above).

      VB: “Meebo’s XAuth could turn social sharing into a big businessSupporting the XAuth standard fits well into Google’s strategy of pushing open Web standards. But it also could help Google slow the growth of Twitter and Facebook, both of which are pursuing separate strategies to make their social sharing services integral parts of other websites. By making it easier to include second-tier sharing services – a category that includes the controversial and underperforming Google Buzz – XAuth could make Twitter and Facebook just two easily replaced sharing options, rather than services hardcoded into websites. … The challenge with XAuth: privacy. Even though it’s fairly easy to discover that a given person belongs to, say, Facebook or LinkedIn with a simple Web search, there’s something creepy about a third-party site knowing all the services you belong to. There’s the potential for a backlash similar to the one Google faced with Buzz, which turned Gmail users’ private contacts into a public social network. Google had to rapidly change course and make much of the information it exposed about its users private again.”

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