Tagged: Google Plus Business Toggle Comment Threads | Keyboard Shortcuts

  • Gerrit Eicker 08:25 on 11. October 2011 Permalink
    Tags: , , , , , , , , , , Google Plus Business, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,   

    Google Plus: Failure to Launch? 

    Chitika: Google Plus growth spurt short lived after it went public.What’s its USP? http://eicker.at/GooglePlusLaunch

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    • Gerrit Eicker 08:25 on 11. October 2011 Permalink | Reply

      Chitika: “Mid-morning September 20th, Google+ officially entered public beta, drumming up the level of interest of the site far and wide across the web. Although able to boast 25 million unique visitors after only four weeks of operation, Google’s newest attempt at a social network saw its user base dwindle as shown by a recent article from Chitika Insights. … Reportedly, Google+ saw a surge in traffic of over 1200% due to the additional publicity, but the increased user base was only temporary, as was projected in an earlier insights post. – The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay. … The supply of users for social media sites is limited. To survive you must stand out and provide a service that others do not. – Features unique to your site must be just that – unique and difficult to duplicate – if they are not, the competitive advantage quickly disappears.

      RWW: “We at RWW can informally corroborate Chitika’s findings that interest in Google Plus is on the wane. Our monthly referrals from there are down 38% since their peak, while Facebook referrals are up 67% and Twitter referrals up 51% over the same period. – As we reported last week, the +1 button isn’t gaining much traction, either. Despite all the new features and responsiveness to user feedback, Google Plus just doesn’t seem to be catching on. There’s only so much time in a day for social networking, and this newcomer isn’t converting many users.

      Inquirer: “Google’s problem is not getting users in the first place, it seems, but rather keeping them after they have arrived. For now it appears that a lot of users are merely curious about Google+, but return to the tried and tested format of Facebook when the lustre fades. … While the jury is still out on which firm will win this battle, there’s no denying that the intense competition could make both social networks considerably better than they were before.

      RWW: “Many people say they don’t find [Google Plus] compelling though. We asked on Twitter and on Facebook and most people said that the value proposition was too unclear, that it wasn’t valuable enough to warrant the investment of time relative to the already heavy burden of Twitter and Facebook engagement. Google knows it needs to make changes to the service to increase its user retention. But you know who else has always struggled with new user retention? Twitter!

      UG: “While this is interesting, Chitika doesn’t provide much information about its data-gathering technique. Because it is an ad-network, one may suspect that it can see the referrer (Google+) to sites using its ad code. If that’s the case (and I’m not saying that it is), the method is not very accurate but one could argue that they should be able to pick up a (very) gross trend snapshot.The bottom-line is that Google+ saw a traffic spike during its public opening and that it subsequently faded, and I can believe that. This sound quite ‘normal’ to me, though. Secondly, second-hand data sampling on a 10-day period is hardly enough to tell if Google+ is a ‘failure to launch’ as Chitika puts it, so I think that there’s a bit of over-dramatization here. – It will take months (or years) and many evolution before we realize how well (or not) Google+ does/did. In the meantime, and as long as we don’t know how this data was measured, I would advise taking this with a grain of salt.”

  • Gerrit Eicker 07:37 on 7. July 2011 Permalink
    Tags: +BusinessProfile, , , , , , , , , , , , , , , , Google Plus Business, , , , Google+ Business Profile, Google+Profile, , , , , , , , , , , ,   

    Google Plus Business 

    Oestlien: The business experience we are creating [for Google Plus] should far exceed the consumer profile; http://eicker.at/GooglePlusBusiness

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    • Gerrit Eicker 07:37 on 7. July 2011 Permalink | Reply

      Oestlien, Google: “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles. … Over the next few months we are going to be running a small experiment with a few marketing partners to see the effect of including brands in the Google+ experience. We’ll begin this pilot with a small number of named partners. If you represent a ‘non-user entity’ (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches)… In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!

      Mashable: “We’re not surprised that Google is building an optimized Google+ experience for businesses, but we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network. The same thing happened with Google Buzz and has happened on Facebook, Twitter, Foursquare and countless other social networks. Brands like to go where their customers are.”

    • Eldridge Blute 15:04 on 23. February 2013 Permalink | Reply

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