Google Plus Search Impact
Google adds public Google Plus posts to Google Social Search, impacting Google Search; http://eicker.at/GooglePlusSearchImpact
Google adds public Google Plus posts to Google Social Search, impacting Google Search; http://eicker.at/GooglePlusSearchImpact
Wired: “Google is making plans to turn its +1 button into a crowdsourcing tool that helps it re-order search results and fight web spam. – While not surprising, the move would bring Google’s search engine into the social networking era, while simultaneously creating a new avenue for blackhats to manipulate search results and potentially incurring the wrath of trust-busting authorities. – Google confirmed its plans in an e-mail to Wired.com: ‘Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results,’ a spokesman wrote. ‘The purpose of any ranking signal is to improve overall search quality. For +1’s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.'”
Google Realtime Search will return with and for Google Plus, including other sources; http://eicker.at/GooglePlusRealtimeSearch
Mashable: “Google Realtime Search is coming back soon, and it will include data from Google+ and other social sources. … When asked about if or when Realtime Search would return, Singhal responded by saying the Google Search team is ‘actively working’ on bringing the product back. He added that the team was experimenting with adding data from Google+ and other sources. It seems as if Google doesn’t believe it needs Twitter data to deliver a compelling real-time search offering. – Danny Sullivan, the panel’s moderator and Search Engine Land editor in chief, also asked the panel why the Google+ stream doesn’t have its own search engine (it’s one of the social network’s most requested features). – ‘We are on it,’ Singhal responded.”
SEW: “Since the new Realtime search is expected to be bumped to the front page, much like Places or image data, this works as a way for Google to cross-promote its content. It also falls into the same category as the antitrust concerns currently being reviewed in both the U.S. and Europe, which are focused on whether Google is unfairly favoring its own sites and services. – Will Google realtime even matter without Twitter? As Marketing Pilgrim noted, ‘even once (if) Google+ becomes heavily trafficked, it’s likely that the postings will resemble those you find on Facebook. Google already admitted, that Facebook wasn’t very effective as a real-time news source, so how is Google+ going to be any better?‘”
WPN: “Google Needs Twitter for Realtime Search – If you want to see up to the second results from around the world on what people are saying about any given topic, where do you go? Google+ or Twitter? – If Google really wants to organize the world’s information, maybe it needs to fork out enough money to get that firehose back. At least for a while. The early days are promising, but it’s still entirely possible that Google+ could turn into another Google Buzz or worse yet, another Google Wave. – I still can’t believe Google of all companies launched such an important strategic product without search in the first place.“
Sullivan: As the deal with Twitter expires, Google Realtime Search goes offline; http://eicker.at/GoogleRealtimeSearch
Google: “Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2. – While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google. … Twitter has been a valuable partner for nearly two years, and we remain open to exploring other collaborations in the future.”
Twitter: “Since October 2009, Twitter has provided Google with the stream of public tweets for incorporation into their real-time search product and other uses. That agreement has now expired. We continue to provide this type of access to Microsoft, Yahoo!, NTT Docomo, Yahoo! Japan and dozens of other smaller developers. And, we work with Google in many other ways.”
SEL: “The end of Google Realtime Search means that tiny search engine Topsy remains in the enviable situation of having the only major Twitter archive available on the web, to my knowledge. – Twitter’s deal appears to be continuing with Bing. I still see search results showing up over there that include Twitter. But Bing’s service never went as far back in time as Google’s. … You can certainly understand why Google+ has become even more important to the service now. While Google has gotten by largely without social signals from Facebook, having its own data from Google+ gives it insulation if it now has to get by without Twitter signals, as well.”
RWW: “It’s easy to read the falling out between Twitter and Google as being connected to the newly launched Google Plus, but it’s far too early to make any sweeping pronouncements about Google no longer needing Twitter to beef up its social search now that it has what appears to be a successful social component on its hands. Google has managed just fine without having Facebook integration, of course. But the value of Twitter in real-time searches seems to go beyond just ‘the social.’ Add to that, Google+ still a nascent network, one that may be, at least according to journalism professor Jeff Jarvis, somewhat less useful of a tool for breaking news coverage and by extension, less useful for real-time search.”
Gerrit Eicker 09:02 on 14. August 2011 Permalink |
Google: “Back in 2009, we launched Google Social Search, and we’ve made several improvements since then. And earlier this year we made an update which let you get more information from people you’re connected to on other publicly available sites. Today, we’re including public Google+ posts as well. So if you’re signed into your Google Account, your search results may start including posts shared publicly by people you’re connected to on Google+. … Remember, to experience this updated feature, you’ll need to be on Google+ and also make sure that you’re logged into your Google Account when you search. In addition, only public posts on Google+ are visible in search results. Private posts on Google+ aren’t. – We’re rolling out this update over the coming days. This is just the latest step in helping you find the most relevant information possible, personalized to your interests and the people you care about.”
SEL: “Google has added another source to its social search results: public posts from Google Plus. – Social search has been adding annotations to search results when content from your social connections (not to be confused with your Google+ Circles) was shared on services such as Twitter, LinkedIn and others. – Soon you may start seeing annotations that mention Google’s own social service, and these will come from people in your Google+ circles… Google Social Search continues to operate as before. Things shared socially at places like Twitter and Facebook by those you’re connected with may appear with annotations and rank better in results. – The main difference is, as Google’s post says, is that things you share on Google+ itself are now part of the mix.”
TC: “In a move that was pretty much inevitable in Google’s overall strategy of eventual Google+ integration into most if not all Google products, the search engine has announced that it will now be including publicly shared Google+ posts in its ‘social search’ results. … After getting confirmation from Google, Danny Sullivan responds, ‘It’s new. Posts you share on Google+ now appear and rank better. Previously, only posts you shared elsewhere would.‘”