Google Call Tracking
Google enables and optimises call tracking from mobile landing pages; http://eicker.at/GoogleCallTracking
Tagged: Google Voice Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Boxcar Services
Boxcar, iOS push notifier, adds new services besides Twitter, Facebook: Google Buzz and Voice, Growl; http://eicker.at/Boxcar
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Gerrit Eicker
FaceTime
Apple FaceTime did not launch as a killer app, but it may end up as one, providing a halo effect; http://eicker.at/FaceTime
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Gerrit Eicker
Facebook Should Buy Skype
Bernström: Voice is the new black. How should [Facebook] enter the space? Buy Skype; http://j.mp/bMUD44
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Gerrit Eicker
SB: “Voice is the new black. Seems like after all the hype of apps, the world still wants to connect in real-time and in many cases is willing to pay for such value. In the battle of voice, Skype, Google, Apple, telecom operators and independent outfits are gearing up for battle. The trillion-dollar land grab is officially on. – Apple launched FaceTime video chat. Google Talk is turning into the new pay phone. Oh, and Skype has filed for an IPO as well as announcing plans to enter the enterprise space. – But besides the indie stalwarts, who’s the dark horse in the room? – Facebook. – What should it do? How should it enter the space? The answer is clear. Buy Skype. – Four reasons why Facebook should acquire Skype.“
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Gerrit Eicker
Facebook+Skype?
ATD: Facebook and Skype are poised to announce a wide-ranging partnership, including SMS, voice chat; http://j.mp/d5lHhn
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Gerrit Eicker
ATD: “You didn’t think Facebook would integrate with Google Voice, did you? – Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect. – The move by the pair – which have tested small contact importer integrations before – is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media. – Facebook’s goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so. … The pair called it ‘strategic unified communications and collaboration partnership,’ and is centered on business and personal videoconferencing.“
Gerrit Eicker
Counter-revolution
Economist: The internet has been a great unifier. Powerful forces are threatening to balkanise it; http://j.mp/a3Rwse
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Gerrit Eicker
Economist: “The first internet boom, a decade and a half ago, resembled a religious movement. Omnipresent cyber-gurus, often framed by colourful PowerPoint presentations reminiscent of stained glass, prophesied a digital paradise in which not only would commerce be frictionless and growth exponential, but democracy would be direct and the nation-state would no longer exist. One, John-Perry Barlow, even penned ‘A Declaration of the Independence of Cyberspace’. … First, governments are increasingly reasserting their sovereignty. … Second, big IT companies are building their own digital territories, where they set the rules and control or limit connections to other parts of the internet. Third, network owners would like to treat different types of traffic differently, in effect creating faster and slower lanes on the internet. – It is still too early to say that the internet has fragmented into “internets”, but there is a danger that it may splinter along geographical and commercial boundaries. … China is by no means the only country erecting borders in cyberspace. The Australian government plans to build a firewall to block material showing the sexual abuse of children and other criminal or offensive content. … Discussion of these proprietary platforms is only beginning. A lot of ink, however, has already been spilt on another form of balkanisation: in the plumbing of the internet. Most of this debate, particularly in America, is about ‘net neutrality‘. … If, however, the internet continues to go the other way, this would be bad news. Should the network become a collection of proprietary islands accessed by devices controlled remotely by their vendors, the internet would lose much of its ‘generativity’, warns Harvard’s Mr Zittrain. Innovation would slow down and the next Amazon, Google or Facebook could simply be, well, Amazon, Google or Facebook.“
Gerrit Eicker
Greplin
Search bar for your life: Greplin, in private beta, searches all online data, in one place, fast; http://j.mp/bjSegg
Gerrit Eicker
Google Wave Goes Google Apps
Google is preparing to roll out Google Wave to Google Apps along with the VoIP service Google Voice; http://j.mp/9ZMDbB
Gerrit Eicker
Google Voice with Existing Numbers
Google announced Google Voice for existing mobile numbers: still with all features; http://j.mp/42PpLF
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terry
hey chica what s going on for this weekend
Gerrit Eicker
FCC Takes on Apple, AT&T
The FCC takes on Apple and AT&T over Google Voice rejection; http://tr.im/v1J3
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Gerrit Eicker
TC: “Right about now, Apple probably wishes it had never rejected Google Voice and related apps from the iPhone. Or maybe it was AT&T who rejected the apps. Nobody really knows. But the FCC launched an investigation last night to find out, sending letters to all three companies (Apple, AT&T, and Google) asking them to explain exactly what happened. … Hopefully, the FCC will share Apple’s answers with the rest of the us. It is all a bit absurd, though. Why does it take a formal request from a government agency to get Apple (and AT&T) to explain what the rules are to get on the wireless Internet? More importantly, why are these companies allowed to be the gatekeepers to the wireless Internet? The iPhone needs to be smashed open, and the FCC is swinging the hammer.“
Gerrit Eicker 08:41 on 7. October 2011 Permalink |
Google: “Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature to advertisers over a year ago, we’ve had more than half a million customers globally run campaigns with phone extensions. – Two of the most common ways to get mobile customers to call you are either by listing your phone number on a click-to-call ad, or adding your phone number onto your website. It’s easy to measure calls from a click-to-call ad from your Campaign reports, but it can be more challenging to track the calls made by consumers clicking on the phone number on your website. – Today, we are introducing a new conversion tracking metric to help advertisers and agencies do just that: all AdWords accounts will now have the ability to report calls placed from mobile pages. … You’ll now be able to attribute clicks on your phone number or ‘call’ button back to the AdWords campaign, ad group, ad or keyword that brought a customer in. As this is a new tracking metric, there won’t be new charges or changes to CPCs. We hope that this new metric will give advertisers and agencies new, richer information on the value and returns from their mobile advertising.”
Google: “This January [2011], we launched a Click-to-call functionality for mobile ads that enables advertisers to directly connect with potential customers over the phone. In less than a year, Click-to-call (CTC) ads have come a long way and hundreds of thousands of advertisers are using the ad format today. In fact, over the past three months we’ve seen the number of Google advertisers using phone extensions on mobile grow 28% month-over-month, globally. What’s more, Click-to-call ads on both Google Search and Display Networks are generating millions of calls every month on mobile. – We’re excited to see this response to Click-to-call ads and we’re only just getting started! … For more insight into the performance of your Phone Extensions and Call-only Creative ads, enable the AdWords Call Metrics feature. Using a dynamically assigned Google Voice number, Call Metrics provide campaign-level statistics on the number of phone leads generated by your AdWords ads including call duration and caller area code. Currently, Call Metrics is only available to a limited number of US advertisers, but we plan to bring this feature to more advertisers in the coming months.”
SEL: “Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said ‘Click-to-Call ads are generating millions of calls every month.‘ – Calls and call metrics are increasingly important to Google because they’re a form of ‘offline’ conversion tracking that provides more visibility on the true efficacy of keywords and campaigns. … Google’s Click to Call program has relied to date on AdWords phone extensions. Phone numbers in mobile ads (on smartphones) are highlighted, users click them and initiate calls. Those calls are tracked. … For the present the new tracking capability is free. On the PC side Google charges $1 per completed call for its call tracking capability. I’m speculating by analogy that Google may eventually charge a fee for the service. They have not indicated to me that they will however.“