Local Business: Well-off Households
Local business searchers are likely to live in well-off households: $75,000+, college education; http://eicker.at/LocalBusiness
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Gerrit Eicker
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Gerrit Eicker
Mobile!
Pew: 87% Americans own a cell phone, 35% own a smartphone, 19% a tablet, 19% an eReader; http://eicker.at/Mobile
Gerrit Eicker
State of the Blogosphere 2010
Technorati Blogosphere 2010: lines between blogs, microblogs, social networks are disappearing; http://eicker.at/Blogosphere2010
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Gerrit Eicker
Technorati: “The 2010 edition of State of the Blogosphere finds blogs in transition – no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks – even while blogs remain significantly more influential on blog content than social networks are. – The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts. – Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere. – These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about. Bloggers who get revenue from blogging are generally blogging more this year than they were last year. And 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years than from the traditional media. We’ve also asked consumers about their trust and attitudes toward blogs and other media: 40% agree with bloggers’ views, and their trust in mainstream media is dropping.“
Gerrit Eicker
Online Research Before Purchases
Pew: 58% of Americans perform online research on products, services they are considering to purchase; http://j.mp/9t6yVC
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Gerrit Eicker
Pew: “The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. … Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others. … There is no significant gender difference, with similar percentages of internet-using men (77%) and women (79%) conducting online product research. – Online African-Americans report doing product research at significantly lower rates (66%) than Whites (81%) or Hispanics (76%). – More of those in the higher income and education brackets do online product research than those in the lower brackets. Some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services. … ‘E-commerce is now a 360-degree experience for shoppers,’ noted Jansen. ‘It begins with research that in turn leads to purchases that then trigger commentary and reviews by shoppers. Every part of the online experience seems to have become second nature to internet veterans.‘”
Pew: “Currently, 87% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in ten adults (63%) go online wirelessly with one of those devices. … Among cell phone owners, 42% own a smartphone as of May 2011. This means that 35% of all American adults own a smartphone. … The financially well-off and well-educated – 59% of adults living in a household earning income of $75,000 or more are smartphone owners; 48% of those with a college degree own smartphones. Those under the age of 45 – 58% of Americans between the ages of 25 and 34 now own a smartphone as do 49% of those ages 18-24 and 44% of those ages 35-44. … 87% of smartphone owners use their phones to access the internet or email, with 78% of these users saying that they go online using their phone on a typical day. … As of August 2011, half of U.S. adult cell phone owners (50%) now have apps on their phones. … The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period. … Texting and picture-taking are the most common mobile phone activities – 73% of cell owners engage in each of these – followed by sending photos or videos to others (54%) and accessing the internet (44%).”