HuffPo Acquires Localocracy
HuffPo (aka HPMG, aka AOL) acquires Localocracy, local platform for registered voters; http://eicker.at/HuffPoLocalocracy
Tagged: Hyperlocal Platforms Toggle Comment Threads | Keyboard Shortcuts
-
Gerrit Eicker
-
Gerrit Eicker
Localisation
Pew: How people learn about their local community. Topics, Newspapers, TV news, Internet; http://eicker.at/Localisation
-
Gerrit Eicker
Pew: “Contrary to much of the conventional understanding of how people learn about their communities, Americans turn to a wide range of platforms to get local news and information, and where they turn varies considerably depending on the subject matter and their age… Most Americans, including more tech-savvy adults under age 40, also use a blend of both new and traditional sources to get their information. Overall, the picture revealed by the data is that of a richer and more nuanced ecosystem of community news and information than researchers have previously identified.”
Pew: “The local news and information environment is changing in ways that most people believe makes it easier for them to get the specific information they want about their communities. More than half of Americans (55%) say it is easier today to get the local information they want than it was five years ago. … Top Popularity of Different Local Topics: Weather (89%), Breaking News (80%), Politics/Campaigns/Elections (67%), Crime, Arts/Cultural events, Local Business, Schools/Education, Community/Neighborhood events, Restaurants/Clubs/Bars, Traffic/Transportation, Taxes/Tax issues, Housing/Real estate, Government activities, Job openings, Social services, Zoning/Building/Development”
Pew: “The survey indicated that newspapers play a far more complex role in the civic life of communities than many Americans believe. … Younger adults, age 18-29, were especially unconcerned. Fully 75% say their ability to get local information would not be affected in a major way by the absence of their local paper. … [W]hen asked about specific local topics and which sources they rely on for that information, it turns out that many adults are quite reliant on newspapers and their websites.”
Pew: “Local TV (which for the purposes of this survey includes both televised broadcasts and local television websites) is the most popular source for the two topics that almost everyone is interested in – weather and breaking news.”
Pew: “The internet has already surpassed newspapers as a source Americans turn to for national and international news. The findings from this survey now show its emerging role as a source for local news and information as well. … Among the 79% of Americans who are online, the internet is an even more significant source for local news and information. Looking just at this group, the internet is the first or second most important source for 15 of the 16 local topics examined.”
Pew: “Two other factors seem to drive people to the internet when it comes to getting information about local subjects: mobile connections via smartphones or tablet computers and participation in the digital environment by sharing or creating local material themselves.”
Pew: “In addition to the three biggest media platforms – newspapers, television and the internet – the local news and information ecosystem involves a complex mix of other sources as well. And for several local topics, citizen-based systems such as word of mouth (which does not include online social networking), print newsletters and bulletins, and the local government itself make appearances as sources that some residents rely upon.”
-
Gerrit Eicker
Patch
Can Patch become the Huffington Post of Local News? Generating local advertising revenue for AOL? http://eicker.at/Patch
Gerrit Eicker
Facebook Mobile Acquisitions
Facebook goes mobile: acquires Snaptu (apps) after Rel8tion (ads) and Beluga (messaging); http://eicker.at/FacebookAcquisitions
Gerrit Eicker
Hyperlocal?
AOL acquires hyperlocal aggregator Outside.in for a merger with Patch. Hyperlocal wishes and dreams; http://eicker.at/Hyperlocal
Gerrit Eicker
Rockville Central Goes Facebook
Community news site Rockville Central (DC-area) moves to Facebook – entirely: where the people are; http://eicker.at/Rockville
Gerrit Eicker
Huffington Goes AOL
Aol. acquires The Huffington Post (HuffPo) for $315M: Arianna Huffington stays editor-in-chief; http://eicker.at/HuffingtonAol
-
Gerrit Eicker
HuffPo: “AOL Inc. announced today that it has entered into a definitive agreement to acquire The Huffington Post, the influential and rapidly growing news, analysis, and lifestyle website founded in 2005, which now counts nearly 25 million unique monthly visitors. … The transaction will create a premier global, national, local, and hyper-local content group for the digital age – leveraged across online, mobile, tablet, and video platforms. The combination of AOL’s infrastructure and scale with The Huffington Post’s pioneering approach to news and innovative community building among a broad and sophisticated audience will mark a seminal moment in the evolution of digital journalism and online engagement. … As part of the transaction, Arianna Huffington, The Huffington Post’s co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList, and more.”
Huffington: “By combining HuffPost with AOL’s network of sites, thriving video initiative, local focus, and international reach, we know we’ll be creating a company that can have an enormous impact, reaching a global audience on every imaginable platform. … Far from changing our editorial approach, our culture, or our mission, this moment will be for HuffPost like stepping off a fast-moving train and onto a supersonic jet. We’re still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we’re now going to get there much, much faster.”
ATD: “For AOL, the deal gives them a site that is very good at generating lots page views and impressions very efficiently–which is the company’s whole thrust these days. – That means lots more ad inventory to sell and an injection of content talent, giving AOL more scale it desperately needs. – The move also obviously gives AOL a much-needed editorial identity and cohesion, which it doesn’t really have. … Five time multiple to the Huffington Post’s $65 million in expected revenue for the coming year, one-eighth of AOL’s market valuation, the offer was accepted quickly.”
Guardian: “The sale to AOL marks a personal triumph for Ariana Huffington, the colourful and controversial co-founder of the site that bore her name, who under the terms of the deal is given a new role as president and editor in chief of a unit to be named Huffington Post Media Group, and includes management of AOL’s sprawling news operations and other media enterprises such as TechCrunch and MapQuest. … Originally a politics blog aimed at Democrats, the Huffington Post branched out into celebrity coverage and turned itself into one of the biggest pieces of real estate in online news media in the US, rapidly overtaking more established media organisations such as the Washington Post by deftly utilising the internet to exploit untapped markets.”
NYT: “The deal will allow AOL to greatly expand its news gathering and original content creation, areas that its chief executive, Tim Armstrong, views as vital to reversing a decade-long decline. … By handing so much control over to Ms. Huffington and making her a public face of the company, AOL, which has been seen as apolitical, risks losing its nonpartisan image. Ms. Huffington said her politics would have no bearing on how she ran the new business. … One of The Huffington Post’s strengths has been creating an online community of readers with tens of millions of people. … The sale means a huge payout for Huffington Post investors and holders of its stock and options, who stand to profit earlier than if the company had waited to grow large enough for an initial public offering. … ‘The reason AOL is acquiring The Huffington Post is because we are absolutely passionate, big believers in the future of the Internet, big believers in the future of content,’ Mr. Armstrong said.”
RWW: “Can the Huffington Post strategy bring in as much or more revenue than that? While eyeballs have come online fast, ad revenues have been much slower to move. That’s in large part because in the old media world, advertisers used to say “half my advertising is wasted, I just don’t know which half that is. So they bought both halves. Online, that’s not the case. Every click and every conversion is countable – so ad buys can be made much more rational. Thus much less media gets sponsored. It’s hard to say how this is all going to play out in the long run. – AOL is making a strong move, though, in spending more than an entire financial quarter’s subscription revenue on one big content shop and its leadership.”
TC: “Arianna Huffington’s genius is to churn out enough SEO crap to bring in the traffic and then to use the resulting advertising revenue – and her personal influence – to employ top class reporters and commentators to drag the quality average back up. And somehow it works. In the past six months journostars like Howard Fineman, Timothy L. O’Brien and Peter Goodman have all been added to the HuffPo’s swelling masthead, and rather than watering down the site’s political voice, it has stayed true to its core beliefs. Such is the benefit of being bank-rolled by a rich liberal who doesn’t give a shit.”
Gerrit Eicker
The News Business
Winer: The paywall may be journalism’s Maginot Line. Time for a philosophy change in the news business; http://eicker.at/1o
Gerrit Eicker
Verleger
Ken Doctor: Die neue Rolle von Verlegern oder Sendern ist es, Talente zusammen zu bringen; http://eicker.at/Verleger
Gerrit Eicker
Facebook Mobile
Facebook launches: new iPhone/Android apps, Single Sign-on via Places API, Facebook Deals; http://eicker.at/FacebookMobile
-
Gerrit Eicker
TNW: “Facebook held its ‘mobile event’ for over 7,000 viewers. In his opening remarks, Facebook CEO Mark Zuckerberg said, ‘Our goal is to make it so that no matter what platform you are building, your apps can be social…And that over the next few years, entire industries will be rethought as social applications.‘ He also mentioned that 200 million people now use Facebook via mobile devices.”
Ray, Forrester: “Today’s pronouncements demonstrate the ambition and vision Facebook has for itself in mobile computing and socializing over the long term, but in the immediate future Facebook now is poised to bring the wonders of checking in to the masses. … Facebook’s new Deals feature is uniquely positioned to bring rapid changes to consumer behavior over the next year. Here’s why: First, Facebook is a platform with 500 million avid users (compared to the 4 million who currently use Foursquare), and with each passing month more consumers are accessing and updating Facebook via their smartphones. Second, Facebook’s new Deal platform is free for marketers and SMBs; anyone who claims a location on the Facebook Places platform can easily and quickly launch an offer. Finally, marketers are lining up to create offers on this new Facebook platform. … One outstanding question is how Facebook’s new Places features will affect the fledgling LBS category. … It seems evident to me that the LBS space is in for some profound changes in the coming year as Facebook Places becomes as familiar to Facebook users as status updates and fan pages are today.”
SEL: “The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. – Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, ‘Deals’ being the big one. … It thus appears very simple to create an offer for Facebook Deals. The simplicity of this page will be significant for the millions of small businesses that will undoubtedly be interested getting access to this offering. And it will be opened up to small businesses in the near future – initially 20,000 and then the broader audience. … Deals will be a big hit with both consumers and marketers, whether large or small. Coupons is one of the most effective and popular forms of mobile advertising and Facebook’s reach will make it a huge player in this segment. – It will take a little while to digest all the implications of these announcements as well as to see their impact on the market and the mobile ecosystem as a whole. But I’m pretty confident that they’ll be significant and even lasting.”
IF: “Facebook is seeking to allow developers to build in a social environment no matter what phone they’re building on, whether that’s RIM, Android, iPhone, Windows Phone, or the mobile web. The company recently reached the milestone of 200 million people actively using Facebook mobile products across all platforms. … ‘You can rethink any product area to be social, have it be more engaging, have it grow virally, and remake whole industries’ says Zuckerberg.”
VB: “With a new single sign-on feature, Facebook aims to become the way users log into all their mobile applications. It’s already doing this to some extent, by allowing users to log into non-Facebook websites using Facebook Connect, but the company’s mobile chief, Erick Tseng, said the goal here is to make the process as simple as possible on phones, where typing in user names and passwords can be a huge pain. … On the privacy front, the news today doesn’t seem hugely significant, but I still expect some complaints when users start seeing Facebook data showing up in other apps.”
Guardian: “Facebook today revealed a series of improvements to its service on mobile devices in a move that lays the foundations for new revenue streams from retail stores, venues and small businesses. – Mobile is seen as a powerful platform for the expansion of Facebook, particularly in the developing world where internet adoption is increasingly skipping desktop computers and growing rapidly on the mobile web. … Facebook’s head of mobile business, Henri Moissinac, told the Guardian the improvement could be interesting for developers. ‘Augmented-reality apps like Layar will be able to visualise deals in real-time around a user’s location,’ he said.”
Gerrit Eicker 12:17 on 4. October 2011 Permalink |
AOL: “The HuffingtonPost Media Group (HPMG), a leading source of news, opinion, entertainment, community and digital information, today makes several key announcements: (1) HPMG is acquiring Localocracy, a groundbreaking online engagement platform enabling citizens to solve problems in their communities, and its founders, Conor White-Sullivan and Aaron Soules, and technology lead, Jay Boice, are joining the Huffington Post Media Group to work on the intersection of editorial and technology, and deepen the sites’ engagement with users; (2) The Huffington Post (HuffPost) is launching four sites this week; today, Huff/Post50, with Rita Wilson as editor-at-large; HuffPost Gay Voices; and HuffPost Weddings; tomorrow, HuffPost High School. They are the latest of 21 new verticals since The Huffington Post merged with AOL in March; (4) Lisa Belkin is joining HPMG as Senior Columnist from The New York Times, where she wrote the ‘Motherlode’ blog. She’ll be covering parenting, work/life balance and family; and (5) HuffPost has recently achieved record size and engagement, with its largest number of UVs ever, 37MM, and greatest number of monthly comments, 5.1MM. In an important milestone, the site also surpassed 1 billion page views for the first time.”
Localocracy: “…is an online town common where registered voters using real names can weigh in on local issues. – Citizens Have a real influence on issues that matter – Governments Engage with real constituents – Journalists Find the real stories”
VB: “Localocracy, based in Amherst, Mass., was founded in 2009 to help citizens better engage with local issues and coordinate with others on how to fix them. The company plans to expand on its local democracy ambitions with the help of HuffPo’s community platform and massive audience. ‘What we’ve learned with Localocracy is that by harnessing user-generated content, we’re able to unleash a lot of people power,’ founders Conor White-Sullivan and Aaron Soules said in a statement today. ‘Our methodology is simple: we believe that everyone is an expert about something, so we want to give voice to that expertise and allow an exchange of ideas for all to see and participate in.’”
TNW: “It’s unclear if Localocracy will continue in its current form. The wording of the press release makes the acquisition sound like a talent grab to build similar platforms for Huffington Post Media Group (HPMG), stating that the team ‘will build on their innovative approach to enhancing local democracy while leveraging HPMG’s powerful online community platform to engage its large and networked audience. Also joining the Group from Localocracy is Jay Boice, who will be instrumental in building new technologies to support enhanced online community interaction.'”
ATD: “The Huffington Post Media Group, which says it has topped one billion page views for the month of August, has bought an online grassroots platform called Localocracy. – The price for the site, whose key execs will join the AOL content unit, is under $1 million, said sources close to the situation.”
BW: “Huffington Post said it logged more than 1 billion page views and 37 million readers in August, citing measurement firm ComScore Inc. New York-based AOL said it has introduced 21 new sites since acquiring Huffington Post in March.“