Internet Advertising: New Q1 Record
IAB/PwC: Internet advertising revenues hit $7.3 Billion in Q1 2011, highest first-quarter revenue; http://eicker.at/AdQ12011
Tagged: IAB Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
About Ads
The self-regulatory principles for online behavioral advertising now have an icon for transparency; http://j.mp/baIujh
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Gerrit Eicker
IAB: FTC Misses Offline Media
Rothenberg, IAB: The new FTC rules unfairly and unconstitutionally impose penalties on online media; http://j.mp/1fxxFQ
Gerrit Eicker
IAB: Video Advertising Guidelines
IAB releases video advertising guidelines as an educational resource for UK digital industry; http://tr.im/k51e
Gerrit Eicker
IAB: Internet Advertising 2008
The IAB Internet Advertising Revenue Report, conducted by PwC, shows a relatively stable 2008; http://tr.im/i4GZ
Gerrit Eicker
Privacy and Behavioral Advertising
IAB, BBB, AAAA, ANA, DMA are working on privacy guidelines regarding behavioral advertising; http://cli.gs/GJ1hVs
Gerrit Eicker
IAB: Relaunch, New Logo
http://iab.net, Interactive Advertising Bureau, relaunches, including a new logo design.
Gerrit Eicker
Video Ads
Top-performing IAB standard video ads generate CTRs above 10 percent, according to Break Media; http://is.gd/1GYU
Gerrit Eicker
Digital Pricing Study
IAB research [PDF]: Marketers shift significant portions of their advertising budgets online; http://is.gd/1nYT
NYT: “Internet advertising in the United States grew to $23.4 billion in 2008, an increase of 10.6 percent from 2007, according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau, a trade group representing online advertisers, as well as PricewaterhouseCoopers.”
TC: “In a new analysis comparing the first 14 years of Internet advertising revenues to the the first 14 years of cable and broadcast TV advertising, the IAB found that Internet advertising surpassed cable TV advertising in Year 4 ($907 million versus $499 million) and broadcast TV advertising in Year 10 ($9.6 billion versus $8.9 billion). Now, in Year 14, Internet advertising is almost twice as large as broadcast TV advertising was in its 14th year ($13.3 billion) and nearly four times as large as cable TV ($6.5 billion).”
SEL: “For all the talk of the collapse of display, usage remained constant in 2008 vs. 2007. By contrast, rich media and video lost share and so did classifieds, which has continued to lose share over the past four years. Also worthy of note is the big jump in performance based ads vs. CPM pricing. What that means is that more marketers were buying display advertising on a PPC basis. It also reflects the strength of search marketing at a time of economic uncertainty.”
ClickZ: “Online ad spending growth continues to slip, but the industry’s primary trade association remains optimistic about its future.“