Game Changers: Larry Ellison
Game Changers series: Larry Ellison, co-founder and CEO of enterprise software giant Oracle; http://eicker.at/LarryEllison
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Gerrit Eicker
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Gerrit Eicker
Canvas
Tipodean Technologies announces preview launch of Canvas, web-based viewer for Second Life and OpenSim; http://eicker.at/Canvas
Gerrit Eicker
Best Global Brands 2010
Same procedure as every year: Google and Apple gain strongly in the Best Global Brands rankings 2010; http://j.mp/d6C9XU
Gerrit Eicker
SharePoint: Goals? Policies?
AIIM survey: Many SharePoint implementations lack clear goals and policies; http://j.mp/9TbfBx
Gerrit Eicker
Social Enterprise and Usability
Finley: In the social enterprise battle, usability will drive competition; http://j.mp/axY9Mh
Gerrit Eicker
Online Games and the Future of Leadership
IBM (view PDF): Do online games offer lessons on the future of leadership? http://j.mp/5A8dhf (via @malburns)
Gerrit Eicker
eReadiness
Deutschland fällt auf Platz 17 der eReadiness-Studie von IBM/EIU zurück: die Regierungspolitik auf Platz 29; http://bit.ly/GDyU1
Gerrit Eicker
Lotus Connections
IBM adds news feeds of activity, richer personal profiles, and: wikis to Lotus Connections; http://bit.ly/lJNYQ
Gerrit Eicker
IBM Returns to Storage
IBM returns to the storage market, focusing Internet computing in particular; http://is.gd/2qHA
Gerrit Eicker
Interoperability, Finally
Interoperability, finally: IBM and Linden Lab successfully teleported avatars from SL to OpenSim; http://is.gd/O7n
Interbrand: “IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the ‘Best Global Brands.’ Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list. … A number of prominent brands faced extraordinary crisis in 2010 resulting in stalled growth, value loss and in the case of BP, failure to make the ranking this year. BP’s environmental disaster and inability to make good on its brand promise of ‘Beyond Petroleum’ led to it falling off of the list and helped competitor Shell emerge as an industry leader, now ranked number 81, up from number 92 in 2009.”
Interbrand on Google: “As Google continues its upward path, it increasingly finds it difficult to reconcile its brand promise, ‘Don’t be evil,’ with the realities of a powerful global brand. Although it continues to leverage this messaging through investments in Google.org (its not-for-profit philanthropic arm) and a number of other initiatives, its access to user information and what it is doing with it is increasingly being scrutinized. Recently, it compromised a key value – trust – when it violated 176 million users’ privacy with Google Buzz. And though its effort to pull out of China, which was censoring the search engine, and realign with its message demonstrated its commitment to its promise, only a few months later, it was quietly persuaded to work with the regime again. Still, Google’s reach and record for innovation is undisputed. Expect the brand to continue to diversify and expand, even as it experiences increasing backlash.”
Interbrand on Apple: “Apple had another great year. Negative buzz over the iPad name was quickly replaced by glowing sales and avid converts. Meanwhile, the iPhone 4’s sales reached the 1.5 million mark its first day. It continues to control its messages very carefully, which creates enormous buzz and anticipation. Advertising campaigns and interactive websites remain distinct and consistent, keeping the role of brand exceptionally high. If the brand has one fault, it’s the failure to provide perfectly functioning new products. This year, iPhone 4’s reception glitches warranted a public apology from Steve Jobs – and left the door wide open for public criticism. Apple could also improve its corporate citizenship profile, which remains neutral. While it partners with the PRODUCT (RED) Global Fund, this remains relatively unknown.“