Marketing vs. Privacy
Parrish, marketing/privacy: We are trying to solve problems that we have not clearly defined; http://eicker.at/MarketingPrivacy
Parrish, marketing/privacy: We are trying to solve problems that we have not clearly defined; http://eicker.at/MarketingPrivacy
Has Facebook already won the digital identity war? And, how portable are our digital identities? http://eicker.at/SingularLogin
60% of US onliners use Facebook, compared to 2% in Japan: real names are an antithesis to privacy; http://eicker.at/JapanPrivacy
Facebook was the top-visited site in 2010; http://eicker.at/1y Goldman invests $500M, values them at $50B; http://eicker.at/1z
Diaspora releases set of invites for its alpha: baby steps to identify problems and iterate; http://eicker.at/DiasporaAlpha
Diaspora: “Today we’re releasing the first set of invites for the Diaspora alpha at joindiaspora.com. Every week, we’ll invite more people, starting with our Kickstarter backers, and then moving through our mailing list. By taking these baby steps, we’ll be able to quickly identify performance problems and iterate on features as quickly as possible. – We are proud of where Diaspora is right now. In less than five months, we’ve gone from nothing to a great starting point from which the community can keep working.”
TC: “After the money came in, the team sequestered themselves for the Summer to work on the project. Despite some hiccups, they were able to unveil the source of the project in September to mixed reviews. Meanwhile, a user-facing alpha launch was promised for October. That came and went, and they pushed the launch to Thanksgiving. Well, we’re two days away from turkey day, and Diaspora has delivered this time. … But the service is also quick to hedge their bets. ‘It isn’t perfect, but the best way to improve is to get it into your hands and listen closely to your response,’ they note about the aspects idea. They then go on to list five things they know they could do better, including: security, better APIs, better documentation, easier upgrades, and cleaner code. Yeah, that’s quite a few major things.”
Mashable: “Since the initial flurry of interest, we’ve been waiting to see how the project would pan out – and if the guys would give us a clearer picture of what it would look like. Back in September, the Diaspora team released their source code to developers, receiving less than enthusiastic reviews. According to the guys, however, dev feedback has been extremely helpful when it comes to fixing bugs and security holes. … In the meantime, however, we have to wonder if it will succeed. Facebook – despite the previous security crisis – is still going strong, and the alternative social network market is becoming more competitive…”
PayPal users are now able to use their PayPal credentials to log in to sites via Janrain Engage; http://eicker.at/15
Resonance: Film about design strategists and how they identify the right ideas; http://j.mp/9qCpnc (via @ingmardrewing)
The issue of measuring the effectiveness of social, and understanding how to make real use of it; http://j.mp/caMUYz
Gigya: Facebook dominates third-party logins for all but news. News is where Twitter rules; http://j.mp/9HGifF
Hitwise: “Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent). … The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.”
TC: “Comscore also shows Facebook.com passing Google.com in visits in November but all Google sites as still having more.”
VB: “Beyond being good news from Facebook, the data seems like another sign that people are using search as their default way to navigate the Web, even when it might seem easier to just type in a URL. I would imagine that many of the people who do a search for ‘facebook.com’ probably know what Facebook’s URL is, but they typed it into a search engine (or into the search box at the top of their browser) instead.”
NYT: “Facebook, the popular social networking site, has raised $500 million from Goldman Sachs and a Russian investor in a deal that values the company at $50 billion, according to people involved in the transaction. … Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook, the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter.”
RWW: “What’s most important isn’t the amount of literal control over the company that the banks bought, rather it’s the valuation this gives the company and the relationship the investment fosters between Goldman and Facebook. … Goldman’s investment in Facebook is going to be great for all the industries the company’s young leaders are likely to spend their money in, including tech startups. … Thank goodness for Google and Twitter. Without them, Facebook’s control over peoples’ identities online would be virtually unchallenged. The challenge those two companies pose isn’t very strong, either. Facebook is pushing fast to make itself the default login and identity system on sites all around the web. … More Facebook may mean better feature development for users in the short term, and it may mean more ubiquity for Facebook in the medium term, but in the long term it could mean trouble for the web in general.”
GigaOM: “It’s been over a decade since Time Warner and America Online merged in a $180-billion deal, marking the peak of the Internet bubble and the beginning of a long drought for technology stocks – a drought that has arguably been broken only by Apple and Google. Now Facebook seems to be taking the lead in the next wave of tech-stock enthusiasm… While the action for Facebook and others is focused in private and secondary markets right now, however, Goldman’s involvement virtually guarantees that this will soon spill out into the public markets – if not this year, then in 2012, when Facebook is expected to do an IPO.“