IT-Abteilung: Integration in Kommunikation
Ist Ihre IT-Abteilung vollständig in Ihre Kommunikation integriert – oder nur Befehlsempfänger? http://SprechenSieOnline.de?
Tagged: Integration Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
How to Move to an Integrated Metaverse?
How to move completely independent, immersive virtual worlds to an integrated Metaverse? http://eicker.at/MetaverseResearch
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Gerrit Eicker
Konversation und Agenda
Führen und suchen Sie Konversationen? Oder senden Sie Ihre Agenda? Folgen anderen Agenden? http://SprechenSieOnline.de?
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Gerrit Eicker
Google Plus Redesign
Google Plus redesigns for its 170M users (100M monthly): adaptive, fluid web design; http://eicker.at/GooglePlusRedesign
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Gerrit Eicker
Free News.me
News.me of NYT and Betaworks relaunches as a free Twitter/Facebook aggregator on the iPhone; http://eicker.at/FreeNewsMe
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Gerrit Eicker
News.me: “News.me is a small team based out of betaworks in New York City. We build applications that improve the way people find and talk about the news. – We have an iPhone app, an iPad app, and a daily email that deliver the best stories shared by your friends on Twitter and Facebook.”
News.me: “News.me for iPhone delivers the must-read news from your friends on Twitter and Facebook. Reading the news has always lent itself to a social experience: from the breakfast table to the water cooler to the classroom. But on the social web we’re no longer just ‘readers’ – we are all publishers, curating and distributing links to our own audience of friends and followers. – Yet when it comes to finding news on Twitter and Facebook, we hear the same complaint over and over again: ‘there’s too much stuff!’ At News.me, we want to help people wade through the chatter to find the news that truly matters. – News.me for iPhone analyzes all the links shared by your friends to find only the most relevant news for you. News.me is smart – it does the hard work of finding the right news so that you don’t have to. Each article is then presented in a beautiful stream that displays the publisher, headline, photo, and most importantly, what your friends are saying about it.”
RWW: “News.me launched its free iPhone app this morning, which introduces Facebook integration, a saved offline reading list that syncs with the iPad app and Instapaper, and new, simple social dynamics of its own. It digests the links shared by Twitter and Facebook contacts, checks Bit.ly for their popularity, and presents a list of the top news stories in a clean, readable environment. … I hate ‘It’s-the-this-of-that’ tech news stories, but I hope this comparison is meaningful: What Instagram is to photos and Path is to personal moments, News.me is to news. It’s a one-thumbed way to connect with people over the news of the day.”
GigaOM: “News.me has an interesting history: It started as a skunkworks project inside the New York Times – an attempt on the part of a couple of NYT developers to come up with a way of filtering Twitter based on a user’s social network. The team formed a partnership with the New York-based incubator and venture firm Betaworks (creator of services such as the Bitly link-shortener and Chartbeat) and then News.me was eventually absorbed into Bitly and the New York Times wound up with shares in the company.”
TC: “A bit unusually, the part of the app that you’ll use first may actually be the least interesting. In some ways, the new app is just a redesign of what News.me was already offering through its iPad and email products – a list of news stories, pulled from your Facebook and Twitter streams, then curated based on signals from Twitter and bit.ly, and presented with the context of the initial tweet or Facebook comment. … Although the company has been focused on the iPhone recently, and even though the iPad app has been less successful than the email digest, it sounds like Levine plans to add the new features to the iPad eventually.”
AT: “The goal isn’t to just be yet another news service – the idea is that you’re more likely to care about what your friends and family are sharing (compared to a standard firehose of news coming from every direction), which is why you might want to use a service that analyzes your feeds for shared stories. ‘We’re bringing you the best of your Twitter and Facebook in a streamlined interface, along with a venue for you to converse about news with your friends,’ News.me developer Robert Haining told Ars on Thursday. … The News.me iPhone app also offers a Reading List feature, which is pretty much what you would expect. Like Safari’s Reading List or even Instapaper itself, you can mark stories from your News.me feed to read offline.“
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Gerrit Eicker
Google: Unified Privacy Policy and TOS
Google updates and unifies its different privacy policies and TOS: Sure it’s evil? http://eicker.at/GooglePrivacyPolicy
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Gerrit Eicker
Google: “In just over a month we will make some changes to our privacy policies and Google Terms of Service. This stuff matters, so we wanted to explain what’s changing, why and what these changes mean for users. – First, our privacy policies. Despite trimming our policies in 2010, we still have more than 70 (yes, you read right … 70) privacy documents covering all of our different products. This approach is somewhat complicated. It’s also at odds with our efforts to integrate our different products more closely so that we can create a beautifully simple, intuitive user experience across Google. … While we’ve had to keep a handful of separate privacy notices for legal and other reasons, we’re consolidating more than 60 into our main Privacy Policy. – Regulators globally have been calling for shorter, simpler privacy policies – and having one policy covering many different products is now fairly standard across the web. … The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. … Second, the Google Terms of Service-terms you agree to when you use our products. As with our privacy policies, we’ve rewritten them so they’re easier to read. We’ve also cut down the total number, so many of our products are now covered by our new main Google Terms of Service. … Finally, what we’re not changing. We remain committed to data liberation, so if you want to take your information elsewhere you can. We don’t sell your personal information, nor do we share it externally without your permission except in very limited circumstances like a valid court order. We try hard to be transparent about the information we collect, and to give you meaningful choices about how it is used… We believe this new, simpler policy will make it easier for people to understand our privacy practices as well as enable Google to improve the services we offer.”
Google: “One policy, one Google experience – We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google. – This stuff matters, so please take a few minutes to read our updated Google Privacy Policy and Terms of Service now. These changes will take effect on March 1, 2012. … Our new policy reflects our desire to create a simple product experience that does what you need, when you want it to. … If you’re signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you’ve expressed in Google+, Gmail, and YouTube. … By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.”
Google, Privacy Policy Preview: “As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy. – Our Privacy Policy explains: What information we collect and why we collect it. How we use that information. The choices we offer, including how to access and update information.”
Google, TOS: “Our Services are very diverse, so sometimes additional terms or product requirements (including age requirements) may apply. Additional terms will be available with the relevant Services, and those additional terms become part of your agreement with us if you use those Services. … You may need a Google Account in order to use some of our Services. … Some of our Services allow you to submit content. You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours. – When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.”
GigaOM: “It certainly makes for a more personal experience – and really just confirms the direction Google has been heading in for a while – but it’s not necessarily a more-welcome experience. Personalizing someone’s search experience is potentially great, but potentially problematic if another user on the same device sees results they were never supposed to see. – That said, Google is making the right decision in announcing the changes up front and so publicly highlighting what the changes will be. … Google and Facebook, of course, are in a slightly different situation than are most other web companies. Both companies have settled with the FTC around charges of privacy violations, and among the settlement terms for both is that they can no longer misrepresent their privacy claims. So expect to this trend of privacy transparency – even as the sites continue to overhaul their platforms – to continue for at least the next 20 years.”
TC: “The main change, say Google, is that if you are signed into your Google account, Google will combine user info across its products to better serve account holders. As Google says: In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience. – This is exemplified, says Google, in its more personalized search product that debuted recently, and received major criticism. You’ll see Google+ posts and data in your search results, and allows for the seamless transfer of data in between other services, including Docs, Calender, Gmail and more, says Google.”
pC: “The announcement is a bit puzzling given that so much of Google is integrated already. Indeed, the company has been taking flack for weeks after forcing users to opt-in to Search Plus Your World, a feature that displays personalized search results replete with friends, photos and so on. – So why the major announcement? In a word, YouTube. – While Google’s core products are already bundled into its search results (if a user is logged in), the popular video sharing site is not. … For Google users, this means that the personalized search results will likely become more personal still with the inclusion of video. … This policy may not only represent a way to fend-off antitrust hawks but, in the long term, a potential competitive advantage for Google.”
eWeek: “Google is changing its privacy policies around Google+, streamlining identity services and paring the terms of service. The move makes opting out hard, which will raise regulatory flags. … Google’s streamlining comes as regulators in the United States and Europe have criticized Google, Facebook and other Web service providers for offering long-winded and legally gnarled privacy protocols. … The Federal Trade Commission, already looking into Google’s search business practices and which had previously ordered Google to submit to 20 years of audits after breaching user privacy with its Google Buzz feature, will certainly take notice. … Increased personalization across Google Web services will also help improve Google’s ad targeting. Google downplays this benefit, but it is a major reason why it is changing its privacy policies; it wants to refine its ad-serving features to boost relevance for each of its 1 billion search users.”
Economist: “Some of this is welcome and arguably long overdue. Too many web firms have a smorgasbord of privacy documents laden with legal jargon that appear deliberately designed to deter people from reading them. If Google’s new master policy is more accessible and concise than its existing plethora of notices – and preserves the safeguards embedded in them – then it will be a great improvement over the status quo. – But the search firm’s plan to expand the ways in which it can use data provided by someone signed into a service such as Gmail, its e-mail service, or YouTube, its video-streaming site, is likely to provoke heated debate. … Critics fret that this is a departure from its traditional habit of giving people power over their data (for instance, by letting them extract it easily from Google if they want to as part of the firm’s “data liberation” initiative).”
Gizmodo: “Google’s Broken Promise: The End of ‘Don’t Be Evil’ – This has been long coming. Google’s privacy policies have been shifting towards sharing data across services, and away from data compartmentalization for some time. It’s been consistently de-anonymizing you, initially requiring real names with Plus, for example, and then tying your Plus account to your Gmail account. But this is an entirely new level of sharing. And given all of the negative feedback that it had with Google+ privacy issues, it’s especially troubling that it would take actions that further erode users’ privacy. … So why are we calling this evil? Because Google changed the rules that it defined itself. Google built its reputation, and its multi-billion dollar business, on the promise of its ‘don’t be evil’ philosophy. That’s been largely interpreted as meaning that Google will always put its users first, an interpretation that Google has cultivated and encouraged. … This crosses that line. It eliminates that fine-grained control, and means that things you could do in relative anonymity today, will be explicitly associated with your name, your face, your phone number come March 1st. If you use Google’s services, you have to agree to this new privacy policy. Yet a real concern for various privacy concerns would recognize that I might not want Google associating two pieces of personal information.”
TC: “You Call That Evil? – There’s a nice little insider quarrel going on over Google’s just-announced privacy policy changes. A number of sites and commentators have let their fingers jump up mechanically in accusatory fashion. Google, caught red-handed being evil! – Here, I think, is a time when the word ‘bias’ is actually warranted. Everyone wants so badly for Google to do something truly evil (instead of just questionable or inconvenient) that their perceptions of Google actions are actually being affected. … What about not being able to opt out? What is it people want to opt out of exactly? The new, simplified privacy policy? What would you opt into instead – the older policy? Being tracked per-site instead of by account? Perhaps you would you like to opt into pre-Timeline Facebook as well? Maybe you’d like to opt out of Apple’s restrictions on selling your iBooks? How, specifically, are people being harmed by the new policy, and in what way can they be demonstrated to have less privacy than under the old system, under which the exact same data and behaviors were recorded, analyzed, and packaged? Google is not collecting more information, they are not selling new information, they are not changing anything but the level at which the data is collated before you are anonymized into an ad group (baseball, travel, Boston, gadgets) and exposed to ads targeted to your general type of consumer. – And of course, you can opt out of the part worth opting out of: ‘Opt out if you prefer ads not to be based on interests and demographics.‘ … The worst one can say about this change is that it causes yet more overlap between Google services that people may not have requested. If you call that evil, you’ve forgotten what evil looks like.”
Forbes: “Internet Freak-out Over Google’s New Privacy Policy Proves Again That No One Actually Reads Privacy Policies – What’s changing is not Google’s privacy policies but its practices. By combining information from across all of its services, Google will be able to better target users with ads, offer more innovative features, and, importantly for Google, better compete with Facebook. … I hate to tell you all, but Google already knew all these things about you – to get a sense of how much Google knows about you, check out the Dashboard – and already had permission to combine that info, they’re just now actually going to do that. And kudos to them for being so explicit about that.”
GigaOM: “The bottom line is that whether you see Google’s new privacy policy as evil or not depends on what you think the company’s purpose is: Is it to help users find information that is relevant to them? If so, then pooling information is probably good. But if Google’s potential distortion of that purpose with its personalized search and favoritism towards Google+ results has you suspicious about its motives, then it might look a little evil. In the end, you have to answer the question: ‘Does Google have my best interests at heart?’“
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Gerrit Eicker
Google’s Graveyard 2012
More Google shut downs: Urchin, Social Graph API, Picnik, Needlebase, Sky Map, GMC; http://eicker.at/GooglesGraveyard2012
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Gerrit Eicker
Google: “Here’s an update on some products that will be merged, open-sourced, or phased out in the coming months: Google Message Continuity (GMC) … Current GMC customers will be able to use GMC for the duration of their contract and are encouraged to consider using Google Apps as their primary messaging and collaboration platform. – Google Sky Map … We will be open-sourcing Sky Map and are collaborating with Carnegie Mellon University in a partnership that will see further development of Sky Map as a series of student projects. – Needlebase: We are retiring this data management platform, which we acquired from ITA Software, on June 1, 2012. The technology is being evaluated for integration into Google’s other data-related initiatives. – Picnik: We acquired this online photo editor in 2010. We’re retiring the service on April 19, 2012 so the Picnik team can continue creating photo-editing magic across Google products. … Social Graph API – This API makes information about the public connections between people on the web available for developers. The API isn’t experiencing the kind of adoption we’d like, and is being deprecated as of today. It will be fully retired on April 20, 2012. – Urchin: In 2005 we acquired Urchin, whose online web analytics product became the foundation for Google Analytics, helping businesses of all sizes measure their websites and online marketing. We’re fully committed to building an industry-leading online analytics product, so we’re saying goodbye to the client-hosted version, known as Urchin Software. New Urchin Software licenses will no longer be available after March 2012.”
Google: “The success of Google Analytics has been incredibly rewarding and humbling, and we are very thankful for the support of our early Urchin customers and investors. The Urchin Software product has now been completely overshadowed by its tremendously popular offspring. And so, it is time that we now complete the cycle by officially retiring the Urchin Software product and focus exclusively on online analytics. On behalf of the original Urchin crew and Google, we thank you and hope that we can continue to serve you with amazing products. – Urchin has only been available during the past several years through Certified Urchin Resellers, and new sales will officially discontinue at the end of March 2012. We are encouraging Urchin users to migrate to Google Analytics, although expect that current installations of the software will continue to work fine on most systems for years to come. You can learn more about the retirement of this product on the Urchin Website.”
RWW: “As Larry Page said in yesterday’s earnings call, Google’s current focus is on speeding up its execution. To make way for its main teams, Google has been closing down and open-sourcing its less-used projects over the past year. – Many interesting projects have moved on to bigger and better things as open-source initiatives. The Android App Inventor found a home at MIT. Knol, once Google’s effort at a Wikipedia-like knowledge database, has become Annotum, a WordPress-based system. Google Body became Zygote Body, and now it, and even the 3D viewer software behind it, is open-source. Today, Google Sky Map goes open-source, and it will live on as a student-run project.”
VB: “Looks like the picnic is officially over. Google announced today on its blog that it will be retiring the picnic-themed photo editing service Picnik in April of this year. – The news comes about a week after Flickr announced it will be dumping Picnik, which now seems like foreshadowing of the news that was released today. – If you use Picnik for your editing needs, you can download your images as a zip file with Picnik Takeout for the time being. You can also move your photos over to your Google+ page until the service shuts down on April 19.”
TC: “Today’s culling follows this summer’s shut downs of Google Labs and most of the products internally developed by former acquisition Slide. While Google has long encouraged experimentation, its found itself overextended. The company needs all hands on deck fighting the wars for social, mobile, and the cloud. – Google typically reassigns employees from scrapped projects rather than fire them. The teams from Picnik and Sky Map could increase the concentration of product leaders working on Google+. With any luck they can give Google’s social network a more human feel.”
RWW: “Google announced today that it is closing a number of services that it wasn’t able to attract millions of users to without making any effort. The worst of the lot to lose are two: the Social Graph API and DIY data extraction service Needlebase. Following on the heels of the kitten-stomping-bad sunsetting of Postrank, these latest closures are really meaningful, even if the adoption of the services never was. … The worst loss to humanity at the hands of Google’s startup eating monster of late remains PostRank, which Google acquired this Summer. … It was captured by Google and refashioned as a mirror for the fairy’s hideous ogre sister Naked Self Interest, which the ogre (a publisher using Google Analytics) thought made her more beautiful and rich with pageviews, but which really only made her uglier and more vacuous every day. – I can’t believe they are killing Needlebase and the Social Graph API. I can believe it, of course, but I’m thankful that my cynicism is still thin enough that it hurts every time something like this happens again. There are only so many more tools like this on the web left to kill, though.“
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Gerrit Eicker
Google Search Plus
Google Search goes Plus Your World: personal search adds Google Plus, global doesn’t; http://eicker.at/GoogleSearchPlus
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Gerrit Eicker
Google: “Search, plus Your World – Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. … We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features: Personal Results, which enable you to find information just for you, such as Google+ photos and posts-both your own and those shared specifically with you, that only you will be able to see on your results page; Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and, People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community. – Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started. … When it comes to security and privacy, we set a high bar for Search plus Your World. Since some of the information you’ll now find in search results, including Google+ posts and private photos, is already secured by SSL encryption on Google+, we have decided that the results page should also have the same level of security and privacy protection. That’s part of why we were the first major search engine to turn on search via SSL by default for signed-in users last year. … We named our company after the mathematical number googol as an aspiration toward indexing the countless answers on webpages, but that’s only part of the picture. The other part is people, and that’s what Search plus Your World is all about.”
SEL: “Google’s search results are undergoing their most radical transformation ever, as a new ‘Search Plus Your World’ format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. … The new system will perhaps make life much easier for some people, allowing them to find both privately shared content from friends and family plus material from across the web through a single search, rather than having to search twice using two different systems. – However, Search Plus Your World may cause some privacy worries, as private content may appear as if it is exposed publicly [it is not]. It might also cause concern by making private content more visible to friends and family than those sharing may have initially intended. … ‘The social search algorithm, and the personal search algorithm, and the personalized search algorithm are actually one algorithm now, and we are merging it in a way that is very pleasant and useful,’ said Amit Singhal, who oversees Google’s ranking algorithms, when I talked with him about the new features. … Search Plus Your World doesn’t cover content on Facebook. Or Twitter. Or Flickr. Or any social network or place where content might be shared to a more limited audience. Currently, ‘Search Plus Your World’ would be better described as ‘Search Plus Google+’ … As said, the ability to search for private content on Google+ isn’t new. However, I wonder if having it integrated into Google’s search results itself might cause some surprises and issues for both Google and its users. … Don’t like the idea of personalized search? Disappointingly, Google didn’t go the opt-in route. Instead, you have to deliberately opt-out. … Personalized Is The New ‘Normal’ … Overall, I like the integration that allows for searching through private and public material. As I’ve said, I think many people will find it useful. – I do think there are some additional privacy controls that could be added, in particular, the ability for people to opt their content out of being found through search, if they want. … Yes, there are things that Facebook or Twitter might not allow, not without Google cutting deals or agreeing to terms it may not want to.”
RWW: “If you’re like me, you’ve dreaded this day. Just last week, I wrote that Google+ was going to mess up the Internet by turning Web search into a popularity contest. But the new Google unveiled today leaves the user in control. ‘Search, plus Your World,’ Google has called it. It’s two kinds of search, and they’re separate. If you don’t want Google+-flavored results, just switch to global mode. You can even turn off personalized search altogether. … Even when you search in personal mode, Google wants to show you the most relevant result at the top, even if its not from Google+. Prior to today’s update, this wasn’t happening reliably. The source of my concerns about Google+ was the prominence of Google+ results in search when outside Web results were more relevant. … Of course, this mode will still privilege content posted to Google+ ahead of other social networks. … But today’s ‘Search, plus Your World’ update actually softens the impact of Google+ on search. Google+ content is better integrated with outside stuff now, and, of course, it’s optional, even for logged-in users. There are still problems with the state of Google search, but none of them are as dire as they were a week ago. – Now that Google users have control over the level of personalization, I don’t think Google+ will mess up the Internet anymore. Social SEO will not take over, because natural search results still matter. My fear last week was that anyone who wanted to use Google would be forced to use Google+. Today’s update shows good faith. Google has given its users control.”
GigaOM: “Google+ just got a new killer app: search – Google has begun to integrate Google+ posts, pages and profiles into its Google.com search results. The move is meant to personalize search, and offers some interesting opportunities for content discovery – but first and foremost, it’s gonna be a big boost for Google+ itself. … The new Google+ search integration comes with a kind of on-off switch, making it possible to switch back and forth between the classic Google view of the world and a more personalized version. Users who opt for the personal approach will get to see relevant posts from the people they have added to their circles as well as pages from brands and celebrities relevant to their search results. … I’ve long argued that Hangouts are a kind of killer app for Google+. With the launch of personalized search, the service just got a new killer app.”
TC: “What most alarms me about today’s ‘Google Search Plus Your World’ announcement is how it will distort name searches. When I Google someone’s name, I’m typically looking for a Wikipedia entry, their Twitter account, a personal website, or an author page on their blog. … I know getting people to sign up for Google+ is crucial to tying people’s behavior across Google products to their identity to power ad targeting. But seriously Google, best-in-class search is why we love you. Is it really worth sacrificing your integrity to drive signups?”
VB: “Twitter is not happy with Google’s new social search features. So unhappy, in fact, that the company is calling it a ‘bad day for the Internet’ and media overall. ‘We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone,’ the company said in a statement. ‘We think that’s bad for people, publishers, news organizations and Twitter users.’ … One Google spokesperson told VentureBeat: ‘For years now we’ve been working with our social search features to help you find the most relevant information from your friends and social connections, no matter what site that content is on. However, Google does not have access to crawl all the information on some sites, so it’s not possible for us to surface all that content. Google also doesn’t have access to the social graph information from some sites, so it’s not possible to help you find information from those people you’re connected to.'”
GigaOM: “Is adding Google+ to search a red flag for regulators? – Neither side has said why the arrangement with Twitter came to an end (sources say the company wanted a lot more money in return for its data), but today’s note about unfair competition suggests the two won’t be working together any time soon – and the odds of Facebook suddenly wanting to make its data available seem equally remote. But as others have pointed out, Google is being somewhat disingenuous when it says it can’t get information from Twitter, since all tweets and profile info (unless explicitly hidden by a user) is available to be crawled and indexed by anyone, including Google.”
TC: “But Twitter does have a point: people trust Google to serve up the most timely, relevant information possible. And without Twitter’s data, it’s going to have a hard time doing that. Of course, Google probably already has its own answer to this drafted, and I suspect it reads something like, ‘if Twitter wants people to find tweets in Google, they can open up their API.’ I’m reaching out to them for their official response now. – Update: Google just posted this response to its official Google+ Page: ‘We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions.’”
RWW: “Sure they’re concerned. Is it true, though? It’s not like Twitter’s own search tools are that helpful; Google is still the best Twitter search tool there is. It recently acquired Julpan, a social search company, so maybe Twitter has a better idea. But if you search for content that’s on Twitter, Google will find it. If Twitter wants full-featured integration into Google search, that’s up to them. I’m sure Google would be delighted to oblige. – Nothing about today’s update makes things worse for Google’s competitors in Google results. If anything, it just means they have more work to do.“
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webwerkstatt
Google ist still no.1 and they will keep their position for years. Twitter is only a short message service and an integration would be great for them
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Gerrit Eicker
Well, I suppose Twitter wouldn’t be Twitter if it’d be “only a short message service”, but that’s just my 2 cents. – But I’m with you regarding the question who’s got to deliver: it’s Twitter, not Google. Twitter will have to decide if they want money or attention…
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Gerrit Eicker
Google Plus Stats
Allen: Google Plus passes 62 million users, adds 625K new per day. 400M by end of 2012; http://eicker.at/GooglePlusStats
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Gerrit Eicker
Allen: “Google+ Growth Accelerating. Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012. – Google+ is adding new users at a very rapid pace. It may be the holidays, the TV commercials, the Android 4 signups, celebrity and brand appeal, or positive word of mouth, or a combination of all these factors, but there is no question that the number of new users signing up for Google+ each day has accelerated markedly in the past several weeks. – Each week my team from elance runs hundreds of queries on various surnames which we have been tracking since July. We revised our model based on the actual user announcements made by Google on July 13th and Oct 13th. … If this rate of new signups (625k daily) continues then Google+ will reach 100 million users on Feb. 25th and 200 million users on August 3. They will finish 2012 with 293 million users. – I expect the growth to continue to accelerate however. Google can continue to integrate Google+ into its other products and word of mouth will continue to build. … Based on the accelerated growth I’m seeing and all the dials and levers Google can still utilize, and the developer ecosystem that will be developed, I predict that 2012 is going to be a breakout year for Google+ and that it will end next year with more than 400 million users.”
TC: “Google+ now has more than 62 million users, according to Paul Allen, Ancestry.com founder and unofficial traffic analyst for Google’s social network. That’s not 62 million active users, though – a point that everyone covering these numbers seems to have missed. It’s just the number of total users. And specifically, it’s the number of new surnames that Allen’s team has tracked being created on the service. – Because Google has aggressively integrated G+ into many other properties, including its top navigation bar and the OneBox, one would expect a certain baseline amount of sign-ups from among the hundreds of millions of people using other Google products. … But there’s support out there for Allen’s latest numbers, from someone trying to answer the usage question. Last week, comScore told us that G+ had grown to 67 million monthly unique visitors in November, up 2 million from October. That’s significantly more than the 50 million total users that Allen reported at the end of the month. … Allen’s big conclusion, based on the most recent growth increases, is that the service could reach 400 million users by the end of 2012. If that turns out to be the case, I’m sure active usage will also be increasing. But the question remains the same: how many G+ users stay active?”
VB: “For a social network that was invite-only until July 2011, those numbers are not bad. However, Google+ has a long way to go if it wants to catch up to Facebook’s 800 million users. … A Google spokesperson told VentureBeat that the company does not ‘have any additional metrics to provide based on Paul Allen’s estimates,’ but that more than 40 million people have signed up for the social network. That number comes from Google’s latest earnings call which took place on October 13. … In an attempt to garner more attention, Google+ rolled out a new ad campaign over the holiday season. The ads featured NBA annoucers and the Muppets to highlight Hangouts and other cool features of the social network. Perhaps the ads were enough to remind people that yes, Google+ does still exist and help it nab those 12 million extra users for December.”
TC: “For Google+, User Count Is A Journey Not A Race – That’s a good thing because Google+ missed the starting gun. And its ‘invite only’ launch strategy saw all its disconnect users flailing independently. But in the long run that might not matter much, because Google+ doesn’t need a critical mass or tons of engagement. It needs signups so it can get its identity layer under users of its other products. That way it can turn everyone’s searches, mapping, email, and more into fuel for its ad targeting engine. … With enough cajoling, users are registering even if their social network needs are already being met by Facebook and Twitter. – Google may never beat those services in terms of engagement with a content stream. … If it takes Google 4 years to start catching up to Facebook in terms of user count, so be it. The company has plenty of money to burn so it can take this long-term approach. What matters isn’t when, but if if it can eventually grow its registration base large enough for Google+ to produce ROI.“
Gerrit Eicker
Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
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Gerrit Eicker
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“
Google: “More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It’s still early days, and there’s plenty left to do, but we’re more excited than ever to build a seamless social experience, all across Google. – A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google. … Once you’ve upgraded to Google+, it’s easy to share with your circles from just about anywhere. We’re dreaming bigger, though. We’re aiming for an experience that fuses utility with beauty… Today we’re adding a dedicated Hangouts page that creates even more opportunities to connect in person… Today’s Google+ update extends beyond navigation, the stream and hangouts. For instance: there’s a new Explore page that shows what’s interesting and trending across the network. And a new profile with much bigger photos. And a new chat list that puts your friends front and center. And a whole lot more. … By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love – from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster-toward a simpler, more beautiful Google.”
Guardian: “Google says 170m people have registered for its Google+ service since it was launched 10 months ago – and that 100m have ‘engaged’ with the service at least once in the past 30 days and 50m have engaged with the service at least once a day in the past month. … Since January, new users signing up for Google services such as a YouTube or Gmail account have had to create a Google+ profile: in the past three months, that has added 80m people, says Search Engine Watch. In all, Gmail has 350m users worldwide. … In the US, Google has pushed Google+ profiles into search results – with the effect that a search for ‘Mark Zuckerberg’ puts his Google+ page ahead of his Facebook page, a result which appeared distorted compared with previous Google search results.”
TC: “It’s interesting that Google+ has now changed its design, after its first efforts received such praise. But, after using the service for some time, it became clear that Google+’s navigational elements became a little cluttered. That ‘share a YouTube video’ feature, for example, which popped out a box on the right side of the screen, felt tacked on. … The new interface drops the static icons at the top and moves all the navigation off to the side, allowing users to reorder the icons as they wish. … Hangouts, which have always been one of the network’s main selling points, are now being better highlighted in the refreshed site, and now have their own dedicated page, featuring a list of Hangout invitations from people in your Circles, easy access to live and public Hangouts, and a rotating billboard showing popular Hangouts, and other information.”
VB: “Tough questions aside, the redesign appears to give those who use Google+ on purpose some handy new features and better visuals. First off, you’ll notice on the left side that there is a new customizable navigation bar that lets you drag apps up or down to create the best order for accessing content. You can even hide apps by moving them in and out of the ‘More’ panel. … The roll out appears to be moving slowly as many folks on Google+, including myself, are still waiting for the redesign to go live. Google expects all users to get the new digs in ‘the next few days.’”
GigaOM: “The key term here seems to be ‘applications.’ The sidebar is essentially an app launcher, and users can use it to get quick access to certain actions available through individual apps. Want to share a photo from your phone? Then simply hover the photos app and select the relevant action. … Apps can also be rearranged in one’s personal order of importance, or completely hidden from plain sight. All of this makes it easier to use the Google+ apps that are available today, including Hangouts, games and photos – but there’s really not that much of a point in constantly reorganizing a half dozen apps. Instead, this seems to be built for something much bigger.”
FC: “Google+ has failed to take off. And it’s not even necessarily a fault of the product: Facebook is the de facto social network of our time. … But that’s not stopping Google from announcing a major redesign of Google+ today. It’s better in almost every way, focused on real-time trends, customization, and playing to Google’s few advantages they have in the space. But, you know, it’s just a little too late for design alone to save the day. … A lot of what Google announced today was pure catch-up. It snagged a new ‘Trending on Google+’ function from Twitter. It now features a profile page with a top, landscape portrait that’s nearly identical to Facebook’s Timeline. But if Google is going to copy, at least they’re copying some good ideas. And at least they haven’t given up on the vast potential of the one ace up their sleeve: Hangouts.”
TC: “Instead of a traditional fixed-width design, responsive design adapts to the size of your browser window. So while your Facebook page always looks the same, no matter whether you’ve maximized your browser window or not, the new Google+ design actually changes as you resize your browser window. Right now, Google isn’t doing much with this capability, but it definitely built this redesign around this idea. … What Google will do with this space is anybody’s guess. As we’re moving to bigger and wider screens, though (which are actually rather suboptimal for the kind of news feeds that are at the center of services like Google+, Facebook and Twitter), it only makes sense for Google to experiment with wider layouts as well and to figure out how to best use them.”